Perfect Production Group

This document is an agreement of the way we will work together and of our strengths and weaknesses; that will determine how well our music video turns out. The sheet we have signed explains how me and my partner will share the workload to our best ability so that it is fair.

Initial ideas and pitch for my music video

I have created a pitch for my music video of very rough ideas of what I might do, I think this is an important step before creating the music video as it makes you to think of what message you really want to get across and what you want the outcome for the video to be. It also helps with the flow of ideas, branding and star image.

Previous Student’s Music Video

So that we can understand what makes a great music video, we have been given perfect examples of what to do and what not to do when making one through the form of analysing previous student’s work, in which we were given an assessment criteria to see which level each feature such as holding a shot steady fits under.

 

Holding a shot steady- Lower level 2

The majority of shots throughout are handheld and very few are stable with the use of a tripod, I think this was purposely done as it gives more of a rural, personal touch to the video. This handheld effect works especially well at 2:36-2:53 as they are drunk at a party which the camera helps show how they may perceive things in a way because of the slow canted angles. However the steady shots work really well as they are very clear and still which is good so that the audience can clearly see what’s being told to them, for example, at 2:59 a steady shot is shown to get the message across that a love spark is about to go off.

Framing a shot- Lower level 4

All the shots are conducted with thought; even though some shots are not purposely centred  it has been done that way deliberately to have a feel of the indie genre, which is shown at 0:35-0:43 as nothing is directly in the shot- therefore creating a meaning of his discomfort which is later shown that he is actually homosexual but he’s stuck in a heterosexual relationship.  An example of a cleverly framed shot is seen at 0:44 as the camera is behind him capturing him looking out to the city-scape which connotes that he is having a deep thought about his problem.

Variety of shot distances- Upper level 3

A vast range of shots and angles are used to capture specific moments that they want the audience to see, for instance at 1:53- 2:09 they used 10 very different shots to show the game they were playing which included: match on action, close up, over the shoulder perspective, mid shot, and panning shot. The close up shot is used  in the video significantly to carefully show what the person is doing and what’s going on so that the audience doesn’t get confused.

Appropriate to task-  Lower level 4

Continuity of the narrative flows throughout and connects well due to the costumes being switched on camera etc so that when it’s the next scene in another place the audience doesn’t get confused as to why they’re suddenly in different clothing all the time. Also it clearly reflects the form of the video as well as genre because the actors are very well directed so you don’t think about how they’re are just acting- it seems natural.

Mise-en-scene selection- Upper level 4

The design of mise-en-scene that the director has used throughout the entire video works excellent with the genre and form. The use of his casual costumes represents his star image of being ‘normal’ and relatable to us- the audience; the low key/soft lighting throughout represents his hazy mind at this confusing time, it also creates an aesthetic for the viewers, this is a consistent theme that can be seen at 0:15-0:34, 0:44, 1:08, 1:11, 2:31, and 3:21, which is very important as it draws them in further and may lead them to re-watch the video. The prop of the phone helps greatly in the video’s narrative as it is one of the main sources that tells us that the two boys like each other.

Editing for meaning- Upper level 4

The editing of ‘Fire Meet Gasoline’ has excellent narrative sense and is very easy to follow along to because of the the episodic structure, also the visuals included such as the lightning, matches, electric wires and the flying dove are a metaphor for the new spark of love, freedom and excitement. The rhythmic space has been displayed to have perfect timing with the editing which creates the music video to be better on a whole;  as it is a very simple but important feature that should be in music videos like this one as it makes visual and auditory sense to the viewers, an example of this can be seen at 3:31-3:42 where they have edited the music at a fast pace to fit well with the music and therefore creating a more suspenseful video.

Shot transitions- Upper level 3 

The transitions have consistent narrative sense and are in order, which makes the video practical and effective, it also reflects the mood and genre well because of the fade ins and outs, the blurry out of focus shots,  and a slow transitional blackout which is presented at 0:10-0:12, this creates a hazy, soft indie tone.

Sound with images- Lower level 4

The syncing of the audio and the video is very strong which is the main criteria of having a great music video as you can see at 0:47-0:49. Because it is amplified it reflects the narrative well and the rhythm is kept on beat as the visuals are done in time which represents and raises his star image to be professional.

 

Below is the assessment criteria that I used to mark this music video.

Detailed Music Video Analysis

To then take a more detailed and in-depth approach, I have thoroughly analysed Katy Perry’s song ‘Chained To The Rhythm’ so that I know how to deconstruct the narrative to performance ratio, the star’s image/meta-narrative and generic & technical conventions of a music video. By doing this; it is also helping me produce and think of different ideas for my music video.

I have then analysed another music video of a different genre: indie pop, to understand the differences between them and why they have done certain things in order to create the music video to fit the genre, (for example, the indie video was quite sad whereas the pop music video was overly happy).

Music Video Forms and Conventions

 

We are now onto starting our music videos, so to expand my knowledge further on this subject, I have analysed six music videos that have different genres so I can understand them from a more generalised point of view and why they have chosen to do what they have done.  Also, I have depicted whether the video is Amplified, Illustrative or Disjunctive- these new terms that I have recently learnt will help me recognise the narrative conventions of the video.

When it is amplified it means that the narrative holds key themes that are taken from the lyrics but do not follow it word for word.

If the video is illustrative, the narrative will act out/illustrate the lyrics.

And when the video has nothing to do with the lyrics it is known as disjunctive.

Moreover, I have also learnt about the structure of music videos, so for example it can have a forking paths narrative (has two story lines that may or may not meet), typical narrative(begging, middle and end), episodic (in order like an episode) and anachronic (when the video includes flashbacks/flashforwards).

In addition, there is a performance-narrative scale in which determines whether the music video is just a performance of the singer/band, a combination video which includes narrative as well as performance, and just a narrative video that has no performance and just tells a story. And concluded from my research of looking and analysing many music videos I think that the ratio of 50/50 performance and narrative looks best and is most effective.

 

Preliminary Montage video

So that I have a greater understanding of how to create a video and also what a montage is- I have made one using the software Adobe Premiere Pro about a girls average school day. This will prepare me and make me more familiar with the software for the music video. So, to create a great montage I needed to make sure that I included:

  • A variety of shot distances
  • Different camera angles
  • Steady shots

The images below is of my story board that I used to plan out my montage so I was organised when filming.

Reflecting back on my montage video now, I have noticed the strengths and weaknesses of it, which are:

Strengths

  • Music made to intensify when a new topic/place is shown.
  • I have used a variety of shots to make the video more interesting.
  • The transition from the watch to the bell as they hold the same shape.

Weaknesses

  • I have used a clip of the same guy twice, however, in one he’s a teacher shouting at Lilli and in the other he’s seen walking out the classroom as a student.
  • In the whip pan before they walk out of the classroom, the camera jumps, therefore creating a bad transition and not a steady shot.
  • The shot of when she is opening the locker is slightly blurry.

What I have learnt about editing in preparation for my music video production is how to use Adobe Premiere Pro to cut clips, putting them in order, adding audio of my choice, using sound effect, placing in text and putting an effect on it.

Preliminary Task and Evaluation Questions

To create a sense of setting and understanding of the situation happening in the video, I have applied a variety of camera angles and shots, such as: Mid-Shot- to establish who is in the room therefore the audience won’t be confused if we were to start the scene off with just close-range shots, Close Up- to capture the actress’ expressions and emotion that they’re feeling in that current time, also, it makes them feel as if they’re watching from the other actress’ point of view, Match on Action- to give the audience a sense of understanding and a different view so it doesn’t get repetitive.

In addition, to create pace when the conversation begins to get heated and rowdy I have edited that part to have really quick shots to and from each of the actress’. In result of this, it makes the audience feel more on edge and tense.

180 degree rule, where the camera must not pass the line of action between two things interacting.

What I have most recently learnt is very important for when I am editing videos; which is continuity editing rules, these rules such as the 180 degree rule (which is when you make sure that the camera does not go past the line of action amidst the people/things in shot. This rule is to show fluidity and consistency, and most importantly to make sure that the audience doesn’t get confused.