Now that we have finished creating the music video for our star, we are going to make a Digi pack (which is the front and back of an album cover) and a website to promote their new album and to try and advertise the new star as much a possible, the mission statement has great importance for when the Digi pack and website are made because they both develop from the mission statement, therefore, we need to make sure it describes what we aim to do for our audience to the best of our abilities.
In order to fulfill this, we have came up with our star’s name in which she is called ‘Meilaní ‘. Also, we worked hard to devise the mission statement to go along side the brand. Having a mission statement makes it easier for your target audience to understand who the company are, what makes this artist different from the rest, and if it suits their personal interests, therefore we will be putting many conventional themes that you would expect from the R&B genre, but throughout both the creation of the website and Digi pack we will need to make sure we keep continuity, otherwise the audience may take an oppositional reading towards our product as explained by Stuart Hall.
However, we also want to test the market slightly by adding very few unconventional elements so that our products will be more distinct than others’. This will be our unique selling point as we will know how to captivate a specific market of people. But, before developing all of this we had to to a lot of research on the demographics of our typical target audience so that we know for definite who we are targeting.
Who is the audience?
Independent, witty and urban are a few words that describes who our typical target audience are, not forgetting they are mostly female and aged between 18-24. One thing that needs to be addressed is the amount of money spare they have a month to see how much we should price the album, which ranges from £125-£499, this is quite a large gap, so in result thinking about the price of our product we should think about not making our product too expensive otherwise our audience won’t be able to buy it.
The media that they enjoy are: watching The Xfactor and action films, using multiple social networking platforms, such as Instagram.
Interested in: Left wing politics, new fashion trends, music.
Possible professions: Media and publishing, law, hairdressing, fashion design, coffee shop.
Top regions of where they’re from: London, North west, and Wales.
A call to action
When it comes to interacting with our audience, we want them to invest their time following the star on different platforms of social media so that they can stay updated with tour dates, fashion and what she’s doing on a daily basis. We want the fans to be able to go on her website that will soon be made to buy merchandise, see further information on touring, tickets and more.
Furthermore, the interaction can be taken to another level by using particular hashtags that are only applicable to the star which will have more people talking about her in a positive way, the hashtag will have to be catchy and have a meaning behind it.
Who are the competition?
Famous singers that share the same genre as ours are: SZA, The Weeknd, Raye, Kali Uchis, Kehlani and Stormzy. Each of these artist’s websites are completely different, for example, Kehlani has an ombré of bright orange and as you scroll down the page it gets lighter, this effect is simple yet leasing to the eye. In contrast, Stormzy has a very dark theme with just slightly different shades of black, which gives off a completely different vibe.
Now looking at album covers of the competition, most of the female artists have elements in common such as them posing on the front and having bright colours run throughout.
Our Unique Selling Point
Meilaní is a star that just recently reached fame, so is new to the celebrity world and has already established her presence in the market of the music industry by leaving her mark in the R&B community. As being a part of this genre, her image is presented to he world as a young, fresh, flirty face that can sing luxuriously, this will be embarked upon how she is constantly bringing out new ways to shock and impress the audience and never has to push herself for new music as her natural ability for songwriting flows from the mind into ink.
In the music video, the star is portrayed to be quite political and knows where she stands in life, so is confident in everything she does. Therefore, we want to amplify her boldness in the Digi Pack and website to carry out the brand identity.
Meilaní’ is extraordinary when it comes to being creative, ideas will forever baffle the nation as you never know what she’s going to produce next, whether she’ll mix in a more alternative side or turn to pop- the surprise is always waiting.
As explained by Dyer, a media theorist that looked at how a star’s meta narrative is purposefully constructed and manufactured to have an artificial appeal to a particular audience. Dyer states that each star has a ‘unique selling point’ that they are easily noticed by, which I give the example of Lady GaGa and her crazy, strange but unique fashion sense and careless attitude.
Meilaní- will enrich your soul through her sooth tones and gripping vocals. The fresh soul artist who has thrown a controversial twist on what you think is R&B, her electric and bold aura will entice you in a way you’ve never seen before. Mixing in her real emotions, Meilaní weaves them into every song. Our aim is for our audience is for them to be captivated and immersed in her striking personality, that is vibrant, edgy, and of course beautiful. You won’t know what’s hit you.