Digi Pack Conventions Analysis

Here we have looked at album covers (front and back), so that we can fully understand the conventions of a Digi pack, therefore we looked at album covers that are in the same genre of our music video, R&B. We have shown examples of three that we like and that share the same themes such as having the star on the front which promotes their star image. We chose to annotate the third album as it seems to be the most captivating; and we wanted to try and find out why so that we can gain the understanding of the typical conventions of a great R&B album and to find what our brand will be.

What this task helped me do is notice all the small things that the producers do to try and sell it, these things can range from the image, to the typography.  A slight change in either, can change a persons’  perspective and ideology of what the music will be like.