Author: margueriteduerden

Our Mission Statement

Our mission statement

Forevermore embraces the darker side of life, it has a contemporary twist;it is alternative rock with an edge. The group uses electronic musical features to overall create a angsty fast tempo sound. Our brand audience and demographic  is targeted at young, individuals who may have lost their way or have a certain anger towards life and society and may be outcasts. Our brand may be misconstrued with more hardcore rock values but we aim to combine those primary values of feeling lonely and lost with a softer edge to embrace the alternative sound and music of the genre.

Audience

A call to action

who are the competition

UPS (Unique selling point)

Digipak Conventions Analysis

 

 

The conventions of a digi pack.

The definition of a digital pack is “a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs”.

Digi packs always include a front cover, inner left cover, inside right cover, back cover and a spine.

We have analysed a digi pack produced by a band called “Alternative 4” and the album is called “The Brink”. We were looking for a cover that could relate to the brand we are aiming for. This album interested us because of the Black and red which is very relevant to our music video and style. It helped us become more familiar with the vibe we should be going for for our own alternative rock digipak. It gives us a  higher understanding of the genre and how to capturing the essence of the genre properly.

The different features of a digi pak are; image, album/artist name, the star, colour scheme, spine, copyright information and barcode. When analysing the chosen digi pak we had to consider a range of things; the colour scheme, imagery, the font type and lettering and the language used.  In order for our own digipak to be conventional to our genre we must include all of these features.

Our genre being alternative rock means that we must take the target audience into consideration and make sure that what we create is appealing to them for example the use of the colours red and black are typical for this genre and will help draw our target audience in.

Digipak previous students work

Our Mission Statement

The conventions of a digi pack.

The definition of a digital pack is “a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs”.

Digi packs always include a front cover, inner left cover, inside right cover, back cover and a spine.

We have analysed a digi pack produced by a band called “Alternative 4” and the album is called “The Brink”. We were looking for a cover that could relate to the brand we are aiming for. This album interested us because of the Black and red which is very relevant to our music video and style. We liked the use of the eye

Production Skills Evaluation 2

So…..what new design skills or production techniques have you learnt? What went well and even better if… Screenshots of skills in action. After FX?

We have

New Storyboard/PMA

Once we had realised we didn’t have enough shots and that they didn’t fit with our performance shots we decided to go back to the drawing board and re construct the story board to try to ensure that the narrative was more fitting for the genre and more obvious to the viewer.

Draft 4

 

This is draft 4 of our music video, we added the black and white effect on the performance scenes and a red over lay to the shrine scenes. I think these changes had a really good impact on the video, it helped distinguish the different settings. We also included more of the beach shots, these are portrayed as flashbacks and I think it adds more depth to the narrative.

Targets for improvement:

Peer feedback:

  • likes the fast edits at the start.
  • She understood that the character was in distress.
  • She liked the shots of the flame where it moves across the frame.
  • She thinks the bit of the performance where the performer spins round when the word spin is sang is effective.
  • She liked the jump cuts of the girl coming towards the camera through the urban, tunnel area.
  • She liked the juxtaposition of the flashback beach scenes and the darker shrine scenes.
  • She pointed out that some shots were too shaky and that it was a bit distracting, however she understood that it fit with the genre but needs to be stabilized still.
  • needs to increase the brightness on 3.27 shot so can clearly see the lip syncing.
  • doesn’t like the bit where she shakes her head in the mirror at the chorus.

Improvements:

  • 1:53 shot of lips needs to be edited to black and white effect.
  • Shots need to be stabilized in premiere pro e.g ~(0.22) , (0.30) (0.41) (1.02/3) (1.11-13) (1.23)
  • The head-banging shots  in the mirror need to be replaced with different footage, maybe including flashbacks and performance.
  • One of the shots is too dark and needs to be brightened se we can see more clearly whats going on.
  • 2.41 there is a black screen which needs to be replaced with footage.

 

Genre conventions analysis

Audience Ideology

Music Video Draft 3

  • Our peers seemed to enjoy watching our video which I am pleased about and they also gave us some useful feedback.

           Positives

    • The mis en scene works incredibly well with the genre of music that we chose and it really helps to depict the character and her emotions.
    • The narrative was clear to the viewer
    • The jump cuts and fast pace work well with the music and genre.

           Improvements

    • Make sure we take out the shot at 1.09 to 1.11 where our performer isn’t looking at the camera.
    • Clean up a few shots by slipping them shorter.
    • Include more shots of the candles and her lighting them I order to set the scene.
    • Make sure that the lip-syncing is in sync.
    • stabilize the shots.
    • include more pull focus shots.

     

    Whats changed:

    We have changed our music video a lot from the last draft, we had a whole new shoot for the shrine scene which was a whole new video to add depth to the music video. We also took out most of the beach shots as they seemed to just confuse the narrative and failed to portray it clearly to the viewer. However we kept one beach shot right a the end to suggest the character may have taken her own life or just let go of her frustration and anxiety over her past relationship. We removed a few performance shots as the performer was not looking a the camera or if the lip-syncing was not sufficient.

     

    I am very pleased with the progress of our video. It has come a long way especially with the whole new shoot. There are still a few things we need to sort out in order to create a cleaner, well rounded music video, we need to sort out a few glitch effects and edit to the beat closer.

    We sent our music video link from our youtube to our peers to evaluate and comment; These are their comments and targets.

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