Author: margueriteduerden

Feedback from teacher



  • She likes the jump cuts.
  • She enjoys the fast paced shots.
  • The walking jump cut where Hollie walked through an alley towards the camera.
  • Likes how when the lyrics are “world spin” the performer actually spins.
  • Likes the outside shots.
  • She likes how the beach shots juxtapose the performance shots.
  • Loved the close ups of the eyes.


  • First singing shot should be full face not just lips.
  • When singing she should look at the camera.
  • SHouldn’t have quite as many beach shots.
  • We should give the eye close ups more screen time.
  • Feels the connection with the camera is uncomfortable.

Music Video Draft 2 Includes Narrative

Self assessment and what has changed: We have now added in various narrative shots and left blanks where we are hoping to incorporate our new ideas. We are quite happy with the lighting, editing, and head camera shots and jump shots which pick the pace and add to the genre. I like the portrayal of the two different aspects of the star. I think that the star has a really compelling look that works really well with what we are trying to achieve.

Targets for improvement: We are going to establish a clearer narrative with our new shots to suggest why the girl is depicted in such a paradoxical way in the metanarrative.

Production Skills Evaluation 1

What new design skills or production techniques have you learnt? What went well and even better if… Screenshots of skills in action. i.e Premiere Pro editing in action

In terms of production techinques this was the first time that we had filmed on an outdoor, exposed location and we chose a challenging environment of a beach where there was no shelter and we had little control over the environment. We minimised risks of thing going wrong by being extra prepared with contingency plans if necessary. In terms of design skills our editing techniques have been developed and also we have acknowledged how there needs to be a constant theme and the narrative needs to be quite explicitly stated through the visual images rather than being too obscure and subtle.

The shoot itself went really well but would have been even better if it were for a different genre, everything went to plan, but the contrast between the narrative and the performance was too extreme.

Shoot Evaluation (Narrative)

Our narrative shoot was initially perceived as a success and we were pleased with how the day went and all the shots went the way we planned although we knew we were going to have to have a second shoot to gain some more footage to polish it off, the weather was good considering this was an outdoor shoot and we worked well as a group and we had all the necessary equipment including spares and had learned the lessons of our previous shoot.In particular our model was excellent and the costume she wore worked well with our initial  concept. However, when editing our footage with our performance shots, the two did not blend well at all and it did not convey the message or genre clearly. We were going for a contrast but not to this extent: our performance was edgy, emo and aggressive where as our footage was of a pretty girl on a beach. We were trying to show her painful emotions and the battle within which she hid beneath a soft, pretty exterior, but this simply did not come across to the viewer without an explanation which is inappropriate.

So in brief what I would like to improve on is:

  • Add in extra scenes to convey the message more clearly.
  • Our storyboard we had put together was quite brief which caused a problem on the day, as our narrative ended up being too thin, so we had to create a new story board to provide extra narrative detail.
  • In the future  we should spend longer on the planning and on the story board to ensure that we get all the shots that we need in the time that we have.
  • Although we had used the camera before we did experience technical difficulties with the tripod as it would not accommodate certain angles so we had to improvise as shown below. To avoid this in future we will test the tripod before taking it out and this would be part of our planning ahead of the shoot and we need to maybe link our equipment to our storyboard.

We are going to re film with new concepts and ideas and our target for the next shoot is to ensure that out narrative is congruent with out performance and successfully fits the genre.



Risk assessment

My group and I completed a risk assessment for our narrative shoot in order to explore ahead of time things that could go wrong and prepare for them in advance. This is essential in order to preserve the safety of the cast and crew as well as the general public as we were shooting outdoors on a public beach. Health and safety law states that risk assessments must be completed in a. professional environment and obviously it is important for media professionals to comply with the law.

Production meeting agenda

My group and I completed this agenda for our narrative shoot in order to reach common ground and a shared understanding of what we were trying to achieve, how to achieve it and who was assuming responsibility for each aspect. This was to create clarity and also accountability.

Narrative storyboard

We made a story board to help us plan the shoot for our performance section of the music video. We drew the shots on post it notes so that we could swap it around if we changed our minds. We put colours on the notes to show how important they are to get on the shoot red being most important and green being least important so that we know which to shoot first and priorities.

This also helped us have more ideas and give more structures to our plan.


Once we had realised we didn’t have enough shots and that they didn’t fit with our performance shots we decided to go back to the drawing board and re construct the story board to try to ensure that the narrative was more fitting for the genre and more obvious to the viewer.

Narrative development

This is a plan to show the narrative arc of our music video to clarify what happens at the beginning, what ideas we are communicating to the audience, how it will be achieved and what the audience will see. Then we explain how the narrative will be developed and the conflict is evident and finally we explain how the narrative is resolved and we explain how we will communicate our message to the audience, shown through the binary opposites of inner struggle and personal freedom.

Performance rough cut

We took lots of different and varied shots during the shoot in town. This is our performance rough cut to demonstrate some of the clips that we got, we did not edit properly and the lip syncing is not in time to the song. It is purely to show the camera angles and techniques we used.

I am happy with what we were able to get and I think the mis en scene works well, the genre is well linked. However, there are a few things we could have made better and will focus on next time:

  • Make sure the camera is always in focus when we want it to be.
  • Pay more attention to detail to close ups such as the lip stick had faded.
  • I feel that the make up should have been a lot darker and bolder to fit the genre.
  • Pay more attention to detail in the costume and styling.
  • Make sure when editing the mood is consistent. (no smiling)

shoot reflection (performance)

Evaluation of our shoot:

Me and my group met in town with all of the needed costumes, equipment and camera in order to film the performance section of our music video. Our model was very punctual, reliable and was at ease in front of the camera, I feel like she did justice to my creative vision and a good link was established between the lyrics and the image we were trying to portray. There were no major technical errors and i’m really pleased with the footage we shot. The use of lighting was very effective so was the location and mis en scene. We got all the footage we wanted in time and met our deadline. There was harmony within the group and everyone did their job well.

However there were some minor challenges which could easily have been avoided and having reflected on it we have learned some important lessons and will ensure that we are better prepared next time. The lessons we have learned are to:

  • check that the camera is charged ahead of the shoot.
  • bring a spare charged battery.
  • ensure that spare makeup and costumes are at hand should they be needed.

we need to locate these as a task to each of the team members and it needs to be on the production meeting agenda.

Perhaps the over all lesson learned is to be over prepared and to try to anticipate challenges and have spares of everything!

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