Our Mission Statement

Our mission statement

Forevermore embraces the darker side of life, it has a contemporary twist;it is alternative rock with an edge. The group uses electronic musical features to overall create a angsty fast tempo sound. Our brand audience and demographic  is targeted at young, individuals who may have lost their way or have a certain anger towards life and society and may be outcasts. Our brand may be misconstrued with more hardcore rock values but we aim to combine those primary values of feeling lonely and lost with a softer edge to embrace the alternative sound and music of the genre.

Audience

A call to action

who are the competition

UPS (Unique selling point)

Digipak Conventions Analysis

 

 

The conventions of a digi pack.

The definition of a digital pack is “a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs”.

Digi packs always include a front cover, inner left cover, inside right cover, back cover and a spine.

Image, album/artist name and colour scheme

We have analysed a digi pack produced by a band called “Alternative 4” and the album is called “The Brink”. We were looking for a cover that could relate to the brand we are aiming for. This album interested us because of the Black and red which is very relevant to our music video and style. It helped us become more familiar with the vibe we should be going for for our own alternative rock digipak. It gives us a  higher understanding of the genre and how to capturing the essence of the genre properly. The red triangle features an eye in the centre which is one of the symbols of the illuminati, which conveys a subtext of power and control and always being watched and monitors and having ones privacy invaded. Therefor the audience may intemperate this as being a political band who are using their musical platform it express their political views or could it be a coded criticism of the music industry itself and the power and control they exert over their artists.

Conventions

The different features of a digi pak are; image, album/artist name, the star, colour scheme, spine, copyright information and barcode. When analysing the chosen digi pak we had to consider a range of things; the colour scheme, imagery, the font type and lettering and the language used.  In order for our own digipak to be conventional to our genre we must include all of these features.

Target audience

Our genre being alternative rock means that we must take the target audience into consideration and make sure that what we create is appealing to them for example the use of the colours red and black are typical for this genre and will help draw our target audience in.

Use headings to give some structure to your blog post. What do you think about the whole illuminati idea. The watchful eye? The sense of domination and control? The idea of being manipulative puppet masters…Seems an odd ideology for a band…

Digipak previous students work

 

 

 

 

 

 

 

 

 

 

 

I like this digipak, I think that it isn’t too closely linked to their music video and portrayed the whole band in quite a casual way.

The use of Camera and Photoshop?

The framing of the shot on the front cover I would give an upper level 3 as there is a clear depth of field and the rule of thirds appears to be used. The photo manipulation appears to be a lower level 4 as it contributes to the genre and reflects the over all design setting the tine for the rest of the images. There is a variety of shot distances shown in most of the images giving this a lower level 3 and as a whole the series of images apart from the final one appears to be appropriate to the task which gives it an upper level 3. In terms of using ICT appropriately apps have clearly been used effectively but the third shot lacks precision and finesse.

Mise en Scene?

The mise en scene is an upper level three as the choice of clothing and focus if the shots reflects the form and genre except for the final image, the relevance of which is unclear.

Language?

The language and register would be an upper level 2 as it is basic although the layout is clearly consistent.

Integrated Images, Text, Use of Colour and Typeface?

I would give it a lower level 3 for integration as the linked between the page elements are very strong except the final image which appears to be some unrelated plants which really lets it down. The colours suggest a night club and have all the vivid use of light which always appears in game shows which links to the title of the album. The layout and page design should be an upper level 4 as it is integrated consistently throughout except for the final image although the font has been carefully designed and reflects the first image exactly.


 

 

Our Mission Statement

The conventions of a digi pack.

The definition of a digital pack is “a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs”.

Digi packs always include a front cover, inner left cover, inside right cover, back cover and a spine.

We have analysed a digi pack produced by a band called “Alternative 4” and the album is called “The Brink”. We were looking for a cover that could relate to the brand we are aiming for. This album interested us because of the Black and red which is very relevant to our music video and style. We liked the use of the eye

New Storyboard/PMA

Once we had realised we didn’t have enough shots and that they didn’t fit with our performance shots we decided to go back to the drawing board and re construct the story board to try to ensure that the narrative was more fitting for the genre and more obvious to the viewer.

Draft 4

 

This is draft 4 of our music video, we added the black and white effect on the performance scenes and a red over lay to the shrine scenes. I think these changes had a really good impact on the video, it helped distinguish the different settings. We also included more of the beach shots, these are portrayed as flashbacks and I think it adds more depth to the narrative.

Targets for improvement:

Peer feedback:

  • likes the fast edits at the start.
  • She understood that the character was in distress.
  • She liked the shots of the flame where it moves across the frame.
  • She thinks the bit of the performance where the performer spins round when the word spin is sang is effective.
  • She liked the jump cuts of the girl coming towards the camera through the urban, tunnel area.
  • She liked the juxtaposition of the flashback beach scenes and the darker shrine scenes.
  • She pointed out that some shots were too shaky and that it was a bit distracting, however she understood that it fit with the genre but needs to be stabilized still.
  • needs to increase the brightness on 3.27 shot so can clearly see the lip syncing.
  • doesn’t like the bit where she shakes her head in the mirror at the chorus.

Improvements:

  • 1:53 shot of lips needs to be edited to black and white effect.
  • Shots need to be stabilized in premiere pro e.g ~(0.22) , (0.30) (0.41) (1.02/3) (1.11-13) (1.23)
  • The head-banging shots  in the mirror need to be replaced with different footage, maybe including flashbacks and performance.
  • One of the shots is too dark and needs to be brightened se we can see more clearly whats going on.
  • 2.41 there is a black screen which needs to be replaced with footage.

 

Audience Ideology

 

This is a dating profile of someone who would have an interest in our chosen music  genre which is alternative rock. The details that are included on her page are generic ideologies of the expected fans of this type of music. In order to find out about our target audience I did some research on you.goc to explore the demographic of our audience, I took the information from there to turn it into a dating profile with qualities and aspects that are typical for of the alternative rock genre fans.

It is esential that we identify and understand our demographic and audeince so we can alter our products in order to appeal to them. Stuart Halls’ reception theory touches on how there is a certain dynamic that you can reach such as preferred, where everything the audience receives they enjoy and like because they value the ideas encoded in the text and they fit the genre conventionally.

This is a dating profile of someone who would associate themselves with our music video genre which is alternative rock. These details that are included are based off generic ideologies of the fans. I did some research on you.gov to explore the demographic of the audience who enjoys our band music from “Pvris” and who enjoy alternative rock and I took the information from there to turn it into a dating profile with qualities and attributes that are conventional to fans of this style of music.Overall the demographic I chose to focus on was female on this dating profile, and she is edgy, anxsty.

It is important to understand our demographic and audience so we can alter our product so it is received well. Stuart Halls’ reception theory touches on how there is a certain dynamic that you can reach such as preferred, where everything the audience receives they enjoy and like because they value the ideas encoded in the text and they fit the genre conventionally. We want our music video to be in the preferred category so that is where audience profiling and understanding our audiences desires is important. Furthermore if we fail to understand our demographic we could slip into the category of “oppositional” where what we have produced is too unconventional to the genre and the ideas and encoded values don’t inline with the audiences values so they reject them.

Music Video Draft 3

  • Our peers seemed to enjoy watching our video which I am pleased about and they also gave us some useful feedback.

           Positives

    • The mis en scene works incredibly well with the genre of music that we chose and it really helps to depict the character and her emotions.
    • The narrative was clear to the viewer
    • The jump cuts and fast pace work well with the music and genre.

           Improvements

    • Make sure we take out the shot at 1.09 to 1.11 where our performer isn’t looking at the camera.
    • Clean up a few shots by slipping them shorter.
    • Include more shots of the candles and her lighting them I order to set the scene.
    • Make sure that the lip-syncing is in sync.
    • stabilize the shots.
    • include more pull focus shots.

     

    Whats changed:

    We have changed our music video a lot from the last draft, we had a whole new shoot for the shrine scene which was a whole new video to add depth to the music video. We also took out most of the beach shots as they seemed to just confuse the narrative and failed to portray it clearly to the viewer. However we kept one beach shot right a the end to suggest the character may have taken her own life or just let go of her frustration and anxiety over her past relationship. We removed a few performance shots as the performer was not looking a the camera or if the lip-syncing was not sufficient.

     

    I am very pleased with the progress of our video. It has come a long way especially with the whole new shoot. There are still a few things we need to sort out in order to create a cleaner, well rounded music video, we need to sort out a few glitch effects and edit to the beat closer.

    We sent our music video link from our youtube to our peers to evaluate and comment; These are their comments and targets.