Author: margueriteduerden

Production meeting agenda for shoot

A production meeting agenda in necessary in order to establish clear communication between the group and to organise an efficient meeting and therefore a good use of time. We have also noted what needs to be brought to the shoot and who is responsible. The agenda also serves as an aide-memoire for each person in the group and ensures accountability.

Visual shot list for performance shoot

We looked at the songs: Decode by Paramore, Numb by Linkin Park and Introduced Species by Hands Like Houses. We analysed the angles, speed, shot distances and visual message in relation to the lyrics in order to inspire and guide us with our own music video. These videos are all in the same genre as our chosen song so they helped us to discover ways to link our video to the genre. We will take this shot list to our shoot.

Test shoot

We got a taste for how editing our final music video is going to be done by doing a test shoot and editing all the footage into 20 second of our chosen song. It allowed us to experiment with angle, effects, filming techniques and the whole editing process.

What went well:

  • the black and white effect worked well with the genre.
  • the fast editing and shot changes gave a good effect and made the video more exciting.
  • there is a good energy that works well with the music and genre.
  • Hollie fit the role and voice well especially when we come to adding mis en scene.

What to improve on:

  • we could have varied the shot distances more when filming as we got primarily close ups and mid shots but not many long shots.
  • we should have checked the focus before filming as a few shots are out of focus.
  • worked harder with the lip syncing and making sure the star knows the words.
  • we should have kept the energy more consistent through the video, there were parts where it mellowed.

Pitch and feedback

Me, Jade and Jen discussed our ideas with Mrs Cobb so that we could develop our ideas and gain advice in order to improve the over all plan. I think it went fairly well, there was a lot of room for improvement and I think discussing it outlaid helped highlight those areas.

Final song choice

We chose this song because Jen’s made a convincing pitch, the topic is open to interpretation which would be a great opportunity for some creative filming, in addition the strong beat presents good opportunities for editing.

Song short list and moodboard

We decided to use Jen’s song because there was a lot more opportunity for narrative and we had a lively discussion about what the ghost could mean and how we could explore it in our video. My idea was rejected because of the risk that would have to be taken: the video could have been very successful if edited correctly and precisely. However, it could very easily have been boring because of the simplicity of the idea. We didn’t choose Jade’s pitch because we felt that the song’s expletives would over-shadow our creativity and the focus of the song was too narrow.

Perfect Production Group


Here me and my group for the music video have filled in a review of our strengths and weaknesses in order to allocate tasks effectively and this has enabled us to complete a group agreement contract document which we have all signed with a view to working efficiently, responsibly and harmoniously. This process has established our accountability to one another.

Initial ideas and pitch for my music video

 

Detailed music video analysis

This is my detailed music video analysis of Taylor Swift’s song Wildest Dreams.

This is my detailed music video analysis of Lana Del Ray’s song Born To Die.

By analyzing these two videos I now have a better understanding of music videos and how the narrative works. How amplified, illustrative and disjunctive narratives can have different impacts on a video. The music video can also make the music itself a lot more conventional.

Evaluation of previous students work

Holding a shot steady:

This video sustains upper level four for holding a shot steady as there is a clear relationship between camera movement and other action. For example there was a clip of the Guernsey coast and of friends in a car along the coast road. The camera followed the car and managed to remain steady. This really helped to represent and highlight the beauty and the summery feel of the location.

Framing a shot:

This clip is lower level four for framing a shot. There is framing for visual interest and all elements composed, but the angle could be more imaginative and there could be more artistic composition. The beach shots are all very similar and I feel like they could have experimented with more shots. The tracking of the car shown in various parts of the video could be representing time passing and how they are young and living fast.

Variety of shot distances:

I would give the clip a lower level 4 for variety shots, there is a variety of shot distances comprising a complete range including, mid shots, close ups, long shots, panning, steady cam shots and even underwater shots. The clip is visually engaging and cuts to action/ reaction perfectly. This shows a very good understanding of shooting a music video and displays the narrative in a very clean and organised way.

Appropriate to task:

It is appropriate to task and is a conventional product which clearly reflects genre and form. The music is happy and the video shows fun activity with friends, there is an energy and vibrancy about it, the actors are very well directed. So I would give the music video a lower level 4 for appropriate to task. For example the shots of them playing around the pool shows them having an amazing, summery time which is very fitting.

Mis en scene:

I would give them a lower level 4 for mis en scene, although they portray the genre well in the mis en scene selection the design choices are clear in terms of trying to look like a folk band and convey summer fun but they seem to lack coherency in terms if outfit choices, colours and the over all look. I feel like the band outfits were a bit too random. there was no real sense of them being a band and being together. for example I think that they should have all had a denim jacket on to show a sense of cohesion.

Editing for meaning:

The editing for meaning shows a clear narrative sense but lacks narrative development. The pacing is good and the continuity and montage are appropriate. I would give them a lower level 4 for editing and meaning.When the girl whips her wet hair back they put it in slow motion to exentuate the idea that these girls are copying the media (Kim Kardashian), they are having fun.

Shot transitions:

I would give them a lower level four for shot transitions as the shot transitions are logical and well selected; they reflect genre, mood and themes of friendship, fun, good times, summer and freedom. For example when they arrive on the beach there is a good transition of the picnic blanket being thrown up in the air and then you follow it into the next scene. This adds a fun and exciting vibe to the video.

Sound with images:

The sound with images is excellent, synced precisely and it works in the narrative and edit perfectly. For sound and images I would give them an upper level 4. During the shots of the band the lip sync is also very accurate and the voice is very fitting to the actor.

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