Mast Head Designs

I experimented with different fonts on InDesign to try and work out what style I would like my masthead to be in. To do so I used a website called ‘Dafont’ I typed out my header on the website and used the snip tool to capture the fonts I liked and then pasted the pictures onto InDesign. Unfortunately the titles came out very pixelated. I also couldn’t edit the colours which I am hoping to do for the real thing.

My Audience Profile

To Find out more about Funk’s target audience I looked up the band ‘Earth, Wind and Fire’ on the YouGov profiles website, I have shown the result above. The target audience for my genre seems to be middles aged women of the upper-middle class. I imagine this is due to the funk genre being hugely popular during their years of parties and discos. When they listen to it now it makes them feel young and that is why funk is listened to mainly by them. However, with my magazine, I would like to attract a younger, fresher audience as i feel this is essential to make funk popular again. To do this I will include features that teenagers would find appealing. I would make it more stylish and modern.

Previous students’ work

example 1: I like this layout because I feel like the smashed glass gives it a very original and edgy look. It captures your attention and encourages you to read the article. I like the font of the title because it is bold and expressive. The title ‘Vitality’ means life and energy where as the image if smashed glass suggests destructiveness so the two concepts are juxtaposed side by side with the focus being on what looks like a hotel or sky scraper. Perhaps this means the tearing down of the old building in order to create new life or a new modern look at something that was once old. Almost like a new birth. The brown compels the idea of it being old and dated, where as the blue connects with the idea of water which links to health and ‘Vitality’ and is also quite a futuristic colour.example 2: I find this double page spread appealing as it has the human element and the eye is drawn to the girl who appears to be the artist of the month, our eyes follow hers towards the flowers and then we look to her left ear to see what she is listening to, this would suggest that she uses her music to inspire her artistry. The quotation suggests a deeply emotional spiritual aspect to her character and there for to her art work. On the right side the colour focus is more a soft pink in contrast with the soft grey on the left. Perhaps, the colours underpin the idea of her diverse inspiration which she fuses into an original piece to express herself. The font of the title “Sommaire” looks very mathematical and it’s very clean cut and modern shapes build it up, all the lines in the background also give a feeling of precision.
example 3: The title “Morphosis” suggests change. This cover is trying to break the boundaries of gender stereotypical female words and images, for example black and pink is used to reinforce the adjectives “feminine” and “fierce”. There are also sub headings relating to being adventurers and also being a prom queen, which suggests both courage and beauty. The font of the main title is very modern and curvey, maybe to imply support for a curvey female physique asa posed to an emaciated cat walk model look. The elongation of the p and h on morphosis decides the page into the rule of thirds and draws the readers attention to the model’s face and chest. Although, this sexualises the girl especially as she is wearing a bralette and her cleavage is very much evident, there is also a playful element as the title is not to self(ie) which is a pun and instead of taking a selfie the girl is eating ice cream and a lolly. This creates a fun image and further reinforces the message that girls can enjoy their food and be happy and be desirable. 

 

So… I’m ready to make some media!

When I make my own magazine I will need to consider the font, colours, language and images. I will need to identify my target audience and construct the magazine to be appealing to them in order to gain the most success. I will also need to consider camera settings and angles in order to draw my audience in. In the past half term I have learned so much about the use of camera angles to create different effects. I have also learned how to identify an audience and make the product more appealing to that target audience. I am looking forward to bringing forward these acquired skills and producing a magazine in my own image.

My copy of professional magazine front page

This is my interpretation of NME’s 2010 magazine cover featuring Rihanna.

Weaknesses:

  • The image contrasted inconveniently with the colour of the text in certain areas of the cover meaning the text would be un-readable for example the white text under Rihanna’s name and the white text under the main cover line which i actually changed to black otherwise it was invisible.
  • I had to make the ‘Rihanna’ smaller otherwise it covered too much of her face.
  • I could not always make the text bold enough to match the original copy.

Strengths:

  • The NME main cover line matched the original very well.
  • Good Proportions
  • Matching fonts

Youtube videos to help:

Like & Stick mock-up

We used post it notes and pens to quickly create a rough draft of the original copy of the NME magazine cover featuring Rihanna. The main focus of the cover is the main cover star and the bold pink Title of the magazine. We wrote the names of the technical design features of the magazine on the post its as well.

When I come to designing my own magazine cover I will take a lot of care in constructing the layout of the cover and including each technical design feature in a practical and appealing way.

A front cover analysis

When I come to designing my own magazine cover I will identify the target audience and build it up according to that. This exercise has shown me how different ages, genders and ethnicitys find different technical features appealing. For example If the cover were for a middle aged white male I would not use pink fonts and heart shaped pugs.

So, how can an image communicate meaning?

I have learned that using different setting on the camera and positioning the shots in different angles can create different effects. Using a high shot can make something look vulnerable, weak and small, a high shot has the opposite effect, making the object look more dominant and powerful. The shots could be of the same person/ object just just the way it is shot gives it different characteristics. Varying the focus on the camera also controls what the viewer will be paying most attention to in the photo. Another important aspect of taking effective photographs I have learned is using the rule of thirds, keeping the most important features of the photo in the same third will draw the viewer’s eye in, all focus will be on that section and what is going on.

Mis en Scene is also a good way to great an effect, carefully selecting the costumes, lighting, makeup, setting, acting can give the viewer a strong indication as to what is going on in the photo and how to feel.

When I come to creating my magazine cover, I will use skills learned in this exercise to make the viewer pay attention to the aspects I want and different camera angles to create a chosen effect on the reader.

The Camera Talks

You can use different camera angles and setting to create different effects. Taking photos from a high angle can make the subject look small and innocent, contrasting this, if you take a low shot it will make the subject look more dominant and powerful Using the techniques I have learned during this exercise I will be able to take better and more interesting shots just by using the setting and angles provided. I hope to be able to turn a seemingly boring photograph into something meaningful and I feel like I will be able to do so with these acquired skills.