During the process of creating our website through wix we have learned about interactive features and included them in our website.
We used a transition effect or “fade” on our title we learned about editing the pace of the motion of the transition and used it for our website.
We have embedded videos for example, a sample of our music video which allows the audience to interact with the website and watch our product.
We have included links to our band’s music such as on Spotify, Soundcloud and iTunes. . This lets the audience be easily navigated to the music so they can listen and explore the music our band creates.
We also have learned how to insert interactive links to our brands social media accounts including instagram twitter, facebook and youtube.
Troughout the process of creating our music video I have been using premiere pro . I had never used premier pro before the production of our music video, however I have become confident with the technology. We have experimented with lots of different effects and have learned lots of new skills.
One of the main changes we wanted to make to our footage was to turn the performance clips into black and white, we tried various different black and white effects however we wanted to alter the colours ourselves to make it the right shades of black and white. We went into lumetri colours and decreased the shadows and increased the whites to create a black and white effect we were happy with. The finished black and white effect reinforced our edgy, alternative theme.
We used a transition preset to add a white subtle fade in to one of our shots at the end. This transition fade enabled us to connote a soft flashback which helps us tell our narrative and make it more clear that these shots were from the past, it also helps connect the two clips together as they are highly contrasting clips.
To create a fast pace jump cut we got the part of the clip we wanted and cut it with the razor blade tool. This tool allows us to connote a high energy and pace of our video, the quick jump cuts shot dis junction and chaos , it also goes with the heavy beat of the music.
We wanted to enhance the reds in this shrine scene to make it more luxurious and deep shades. So we went on lumetri colour and changed the balance of the colours. We decreased the shadows and blacks then increased the red. This red effect and darker tones enhances the vintage Gothic look we were trying to project throughout this scene to help our narrative become clear to the audience. Also it is more pleasing to the eye, it enhances the ours and textures and increases interest.
The website is very accessible and easy to navigate. The fonts are all large and easy to read and the black and white colour scheme makes the words stand out. against the darker background. The writing is kept to a minimum so that the audience does not get bored and there are multiple videos and photos to keep their attention.
The layout is very simple on each individual page and I think that the bar on the side f the screen is a very good idea as it allows the viewer to easily access the artist’s social media. I also like the hint of red, it catches the viewer’s attention. I also think that the cloudy background is very atmospheric and hints towards the genre nicely.
There is a bio on the website and I think this is a nice feature. It includes the artist’s name, age and origin and I think this makes her more relatable and connected to her audience.
The colour scheme is consistent thought the digi pack, music video and website and I think this adds consistency to the brand.
The website is very informative and easy to navigate for the audience, it isn’t too complex yet still gives all the information necessary to help the artist thrive and get more followers. The social media links alloows the audience to interact and feel more involved.