Music Video

Production Skills Evaluation 2

So…..what new design skills or production techniques have you learnt? What went well and even better if… Screenshots of skills in action. After FX?

We have

New Storyboard/PMA

Once we had realised we didn’t have enough shots and that they didn’t fit with our performance shots we decided to go back to the drawing board and re construct the story board to try to ensure that the narrative was more fitting for the genre and more obvious to the viewer.

Draft 4

 

This is draft 4 of our music video, we added the black and white effect on the performance scenes and a red over lay to the shrine scenes. I think these changes had a really good impact on the video, it helped distinguish the different settings. We also included more of the beach shots, these are portrayed as flashbacks and I think it adds more depth to the narrative.

Targets for improvement:

Peer feedback:

  • likes the fast edits at the start.
  • She understood that the character was in distress.
  • She liked the shots of the flame where it moves across the frame.
  • She thinks the bit of the performance where the performer spins round when the word spin is sang is effective.
  • She liked the jump cuts of the girl coming towards the camera through the urban, tunnel area.
  • She liked the juxtaposition of the flashback beach scenes and the darker shrine scenes.
  • She pointed out that some shots were too shaky and that it was a bit distracting, however she understood that it fit with the genre but needs to be stabilized still.
  • needs to increase the brightness on 3.27 shot so can clearly see the lip syncing.
  • doesn’t like the bit where she shakes her head in the mirror at the chorus.

Improvements:

  • 1:53 shot of lips needs to be edited to black and white effect.
  • Shots need to be stabilized in premiere pro e.g ~(0.22) , (0.30) (0.41) (1.02/3) (1.11-13) (1.23)
  • The head-banging shots  in the mirror need to be replaced with different footage, maybe including flashbacks and performance.
  • One of the shots is too dark and needs to be brightened se we can see more clearly whats going on.
  • 2.41 there is a black screen which needs to be replaced with footage.

 

Genre conventions analysis

Audience Ideology

Music Video Draft 3

Feedback from teacher

 

Positives:

  • She likes the jump cuts.
  • She enjoys the fast paced shots.
  • The walking jump cut where Hollie walked through an alley towards the camera.
  • Likes how when the lyrics are “world spin” the performer actually spins.
  • Likes the outside shots.
  • She likes how the beach shots juxtapose the performance shots.
  • Loved the close ups of the eyes.

Negatives:

  • First singing shot should be full face not just lips.
  • When singing she should look at the camera.
  • SHouldn’t have quite as many beach shots.
  • We should give the eye close ups more screen time.
  • Feels the connection with the camera is uncomfortable.

Music Video Draft 2 Includes Narrative

Self assessment and what has changed: We have now added in various narrative shots and left blanks where we are hoping to incorporate our new ideas. We are quite happy with the lighting, editing, and head camera shots and jump shots which pick the pace and add to the genre. I like the portrayal of the two different aspects of the star. I think that the star has a really compelling look that works really well with what we are trying to achieve.

Targets for improvement: We are going to establish a clearer narrative with our new shots to suggest why the girl is depicted in such a paradoxical way in the metanarrative.

Production Skills Evaluation 1

What new design skills or production techniques have you learnt? What went well and even better if… Screenshots of skills in action. i.e Premiere Pro editing in action

In terms of production techinques this was the first time that we had filmed on an outdoor, exposed location and we chose a challenging environment of a beach where there was no shelter and we had little control over the environment. We minimised risks of thing going wrong by being extra prepared with contingency plans if necessary. In terms of design skills our editing techniques have been developed and also we have acknowledged how there needs to be a constant theme and the narrative needs to be quite explicitly stated through the visual images rather than being too obscure and subtle.

The shoot itself went really well but would have been even better if it were for a different genre, everything went to plan, but the contrast between the narrative and the performance was too extreme.

Shoot Evaluation (Narrative)

Our narrative shoot was initially perceived as a success and we were pleased with how the day went and all the shots went the way we planned although we knew we were going to have to have a second shoot to gain some more footage to polish it off, the weather was good considering this was an outdoor shoot and we worked well as a group and we had all the necessary equipment including spares and had learned the lessons of our previous shoot.In particular our model was excellent and the costume she wore worked well with our initial  concept. However, when editing our footage with our performance shots, the two did not blend well at all and it did not convey the message or genre clearly. We were going for a contrast but not to this extent: our performance was edgy, emo and aggressive where as our footage was of a pretty girl on a beach. We were trying to show her painful emotions and the battle within which she hid beneath a soft, pretty exterior, but this simply did not come across to the viewer without an explanation which is inappropriate.

So in brief what I would like to improve on is:

  • Add in extra scenes to convey the message more clearly.
  • Our storyboard we had put together was quite brief which caused a problem on the day, as our narrative ended up being too thin, so we had to create a new story board to provide extra narrative detail.
  • In the future  we should spend longer on the planning and on the story board to ensure that we get all the shots that we need in the time that we have.
  • Although we had used the camera before we did experience technical difficulties with the tripod as it would not accommodate certain angles so we had to improvise as shown below. To avoid this in future we will test the tripod before taking it out and this would be part of our planning ahead of the shoot and we need to maybe link our equipment to our storyboard.

We are going to re film with new concepts and ideas and our target for the next shoot is to ensure that out narrative is congruent with out performance and successfully fits the genre.

 

 

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