Branding Ideas and Mission Statement

I have decided to go with the genre R&B. R&B stands for Rhythm and Blues and is a genre of popular music that includes artists such as Drake, Beyonce Rhianna, Michael Jackson, Mariah Carey, Bruno Mars and The Weeknd. The term R&B has been used for many different types of music such as electric blues, gospel, and soul music. Sometimes Rock and Roll can be incorporated into the mix. As of more recently, R&B has begun to also focus on incorporating themes of pop, soul, funk, disco, hip-hop and electronic music. R&B lyrics often focus on the African American experience of pain and need for freedom as well as economics, relationships and aspirations.

I have decided to name my magazine ‘Orbit’. I have done this because an orbit is a path an object in space follows around another object. In this case my magazine is the orbit and the thing it is circling, its main focus, is r&b. Also, I associate the word ‘orbit’ with space and stars and vibrant coloured planets which is something I would like to show in my magazine, especially stars, with lots of bling and colour. The Unique selling point of my magazine will be the vintage-looking and blingy theme i wish to create, as aesthetically pleasing things are very important to younger people in this day and age.

Mission statement: Orbit focuses on anything R&B, which means any fellow listeners of Rhianna, Beyonce, Drake and many more will adore this magazine. This magazine shall provide you with entertainment and information covering anything from the most famous stars and upcoming artists, fashion and culture, as well as the albums we think you’d love and tour dates from your favourite artists.  Orbit will allow you to be one with your idols and the best artists we know who build on to your personal identity. This stylish, easy-going magazine is perfect for any young people wanting to get involved in the blingy, soul-filled life of R&B.

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