The Basics of Graphic Design

AIDA

Your print work should aim to create ;

  • ATTRACTION
  • INTEREST
  • DESIRE
  • ACTION

There are basic typography rules that you will need to know and basic colour combinations too – red on green?  too many fonts not from the same family? serif or san serif?

Think of composition too and how the eye moves around the page.

Follow the basic rules and you won’t go too far wrong.

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