Distribution/Digital Technology

 

Interactive demonstration

The Way it used to be……..before digitalisation.

Distribution/Digital Technology

Whilst this stage and marketing are akin, it is worth looking at some specific distribution case studies on the main case study slideshare. Your teacher will allocate these accordingly along with some from the Digital Technology section.

This stage of the process in the Music Industry relates to the way the music will actually get to the customer.

In my day, it was recorded in studio, pressed in a vinyl factory, put in a van/train, delivered to a shop/radio station and then could be listened to.  Time consuming, heavy, costly and bulky.

Now with the digital revolution, it can happen much more quickly, cheaply and a track can have so much more coverage, reaching more audiences worldwide with literally the click of a button.  But with global access comes issues with piracy too and lack of ownership.

Your teacher will allocate some case studies from the slideshare for you to read and share.

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