All posts by Mrs C

Genre Analysis – Cooking Show

TASK (this is collaborative so you can submit the same document/film but you all have to equally contribute).

Create a presentation/film/screencastify/voicethread/Slideshow  focusing on the Repertoire of Elements necessary for your particular band /artist to be generically conventional. You can probably already use a lot of your ideas from your song pitch but be careful not to just copy this but instead use it as a foundation for exploring the genre of your song and how this will impact on the video, web pages and  digipak.

Some of the suggested areas of music videos to cover are on this sheet but you should consider:

  • Website of similar artists
  • Album art from similar artists
  • Videos of similar artists

Find generically similar artists.

  • Discuss who they are, what do they wear, how do they style themselves, where do they perform, who are their fans, how are their digipaks / videos similar, what common features are there in their music videos (fast paced editing, hand held camera, filters, locations, authentic/live performances, produced performances etc). Use your performer too in amongst the analysis.

Use this document to structure your presentation

Ensure you get the following terms in to your presentation and also your introduction and reflect on the value of the task in the blog:  

  • Repertoire of elements
  • Conventions
  • Blueprint
  • Predictable pleasure
  • Contract
  • Label
  • Target audience

Consider ‘genre’ as you produce your video and it will be so much easier to talk about if it comes up in the exam in Section 1b. 

Here is an example voicethread from last year

Genre – Concepts – introduction to terms and theories

Genre is simultaneously an act of similarity and difference.

Two of the theorists you should understand and be able to quote, apply and analyse for the Concepts 1b section of the exam are Lacey and Altman (Page 13/14 of the Theory Booklet). You may get a question on genre and how one of the products was ‘generic’ i.e. it followed set patterns, conventions and ideas to fit the genre of music in order to appease its fans.

Lacey’s ‘Repertoire of Elements’ (recipe of ingredients) contribute towards the following ideas of how genre is classified according to Altman.

  • Blueprint
  • Label
  • Contract
  • Structure

Remember, it’s all about the Victoria Sponge and the consumer’s expectations in relation to the Chef’s recipe.

That said, remember, genre is all about similarity and difference.  Your music video needs to satisfy audience expectations but it needs to be imaganitive, unique and creative so you will have to develop and challenge the conventions too.

PMA and RA for Performance Shoot

These are 2 documents that you must complete and upload to your blog.

As you will be remotely supervised that day, you will need to consider the risks of being on location and discuss them with your teacher and your peers to ensure your own and others’ safety.

Check: is the location you have opted for the right one for your performance. Think carefully.

This is vital so that everyone knows what they are expected to bring for the shoot – costumes, make up, props etc.

You must include photos for costumes and props. Order on amazon, ebay now. Don’t wait until next week. Visit charity shops. Ask Mrs Cobb as Media have a good collection of costumes and props and so does she.  The devil is in the detail – no wrong socks, hairbands on wrists, irrelevant necklaces or earrings!  Make every detail count.

Check the background too – is there a random car, rubbish  bags, your own camera bags?  Remind yourselves of these essential checks on the PMA.

 

Using a DSLR to film

These are some very basic montages of how to use Presets in Premiere Pro for colour adjustment etc. There is also a very basic montage of how to use the DSLR in terms of pulling focus, filming in slow motion and the effect of movement on the image.

Test Performance Shoot

Link to a short video on how to shoot a music video – particularly the performance section.

https://www.bbc.co.uk/education/clips/zrpgkqt

You will need to work in your group to begin to understand how to get ‘coverage’ of your performer.  The worst thing that can happen and frequently does, is that the group return from filming to learn that they just don’t have enough shots, enough coverage of their star from various angles, distances and movement to make the edit interesting and dynamic.

You will choose a short 20″ clip of a chorus from your chosen song and elect one member of the group to be the ‘performer’.

Follow the directions for filming on the sheet attached.

You have two lessons to film this. Help each other out if you want to use performers from other groups.  Learn the lyrics overnight and if you want to try and get some generic MES, then great. The whole point though is to understand just how much footage you will need for one short sequence.

Here are a couple of examples from last year:

 

 

 

Star Image – your Music Video performer

IT’S ALL ABOUT THE STAR IMAGE!

How the star/band/performer is represented in your video and on the digipak and website is crucial in constructing the values, attitudes and beliefs of the artist in the mind of the target audience.

REPRESENTATION, AUDIENCE AND OWNERSHIP ARE COMPLETELY INTERTWINED CONCEPTS!

WHAT IS THE INSTITUTIONAL PURPOSE OF A MUSIC VIDEO?

Music videos are made primarily to promote the star, in order to sell their music, in order to make money…well mostly!

They are also constructed to construct a set of desires in the target audience to be like them, think like them, love what they love, be involved in their lives & buy what they suggest.

There are huge synergies between marketing and star image! We don’t just buy a product we also buy into the values of the star image and in purchasing their product emulate them. Media representations of the star image is crucial in terms of raising an audience awareness.

STARS SHOULD BE STUDIED AND ANALYSED LIKE ANY OTHER TEXT!

They are essentially walking talking brands, who use their branding to advertise, publicise and sell to fans. Stars have to remain constantly interesting to keep the fans intrigued – the star image evolves and is constantly reinvented by media companies! In fact Stars could be seen as its own special kind of ‘species’.

RICHARD DYER
Richard Dyer Handout

Richard Dyer is a theorist you need to learn about. He came up with some concepts about how ‘star image’ works in the media. The link to the concepts booklet is in the menu at the top of the blog. Find it, add it to your drive, print it, LEARN IT!

TASK

CREATE A ONLINE CONCEPT BOARD IN PINTEREST/GOMOODBOARD STAR IMAGE (you can use any other collage app of your choice but you must be able to annotate the images you upload to it).

Your task is to take the ‘star’ (performer, duet, band, group…) you analysed when you did the genre analysis and create a ‘concept board’ on how they are ‘represented‘.

Find examples of news stories, incidents, events, digipak covers, music videos, articles, blogs, tweets that all contribute to their ‘star image’. The way they are represented is called their metanarrative (over arching story about them).

Image result for pinterest

And remember, just as you do in your TV drama analysis – you must add ADJECTIVES to how they appear through that particular event, story, picture etc. You can do this task as a group but must all equally contribute to the page.

This is a link to an excellent example. You should have at least 15 – 20 images and comments.

Locations and Performers – choose

Filming day for the Performance shoot is on Thursday 17th May.

You are able to choose your location but we can suggest the following as possible ‘easy’ yet ideal locations.  You will have to independently risk assess the location you choose and think about the logistics of getting there with your MES and Performers etc.

HOWEVER, we have access to the old Education buildings in The Grange which has a number of empty, eerie corridors, grand high ceilinged rooms, huge stairwells and a massive school/dance hall with balcony for high angled shots.

This venue, in particular, would mean we could easily transport the musical instruments and filming equipment.

If you choose, not to use the filming day, then you will need to ensure you get the performance filmed either before that date or during that weekend at the latest.

PERFORMERS – need to be students from this class or any of the other media classes. The sooner you ask them and put your request in, the more likely you are to get who you want and we can then juggle a shooting schedule out for everyone as it may mean you having to travel between locations at lunchtime.

 

The Grange

Candie Gardens Photos

 

St Peter Port

A link to some photos Mrs C took of backgrounds (from home) and from Town.

 

Visual Shot List – conventional ways of filming your performer

PLEASE SIGN UP TO PADLET.COM AND SHARE WITH YOUR GROUP.

Made with Padlet

Instead of a written list of shots we want you to create a visual shotlist of the kind of shots you want to include in your performance shoot.  You will get the chance to practice next week. This is a group effort so share a PADLET.com board amongst you.

However, certain genres rely specifically on certain shots as part of the repertoire of elements.  For example heavy rock might be canted, hand held camera shots with whip pans a plenty. Indie acoustic might be much smoother, longer, pull focus shots.

You should study other bands of a similar genre and collate @ 10 screen shots of conventional shots, frames, angles they use in their performances. You should look at at least 3 – 4 other music videos and use shots from these. You will then title the shots with an explanation of the shot i.e. close up of guitarist’s instrumental mastery; whip pans between band members looking at each other; master long shot of band performing as a unit; mid shot pan of band members; extreme close up of lead singer’s expressive face and vocals etc. Always add in some textual analysis….how does that shot help represent, connote, convey, portray the star?  YOU NEED 9 DIFFERENT TYPES OF SHOT; distance, angle, framing, movement, special.

Clearly a lot of the energy and dynamics will come from the edit in post-production but you will need a variety of shots of the performer from different angles with different movement to give yourself adequate footage.

Remember:  take at least 2 cameras for your performance shoot and get the band to sing the song several times through and take complete footage of the song being performed from different angles, distances and with different movement.

Also think about shots where movement happens through the frame…i.e. feet or people walking across the screen? What about POVs, hand held, canted, whip pans, pulling focus?

Take a printed version of the screen shots out with you to remind you of what you need to shoot in order to create the right vibe, look and energy. Also take a list of specific shots you need to help create energy and star image.

Narrative inspiration

This website has lots of ideas from artists and media makers around the world. It might just offer you some inspiration for your narrative and any MES.  Remember simple but meaningful use of MES could make all the difference: some broken plates, antique books, a bright red balloon, tattered armchair, sleek hair do, interesting window frame, bright red lipstick, beaten up car etc.

However, be careful not to over stretch yourself. Look at previous student’s work and see what is likely and possible. You may have to ‘cut your cloth’ (plan one’s aims and activities in line with one’s resources and circumstances) and do something simple and brilliantly as opposed to attempt something spectacular but badly.

Here are some links to some specific pages that could whet your appetite:

Pitch – Final week of term

This week you will:

  • Meet your partner and thrash it out!  Whose idea will you go with?  One or the other or a combination?  If it is a combination, then you will need to create a new presentation using slides from both individual pitches.
  • Complete the Perfect Production Group agreement. Print, sign and embed.
  • Embed all the pitches with summaries in your blog.
  • Meet your teacher and impress them with your pitch. Film it. top and tail it and embed it and reflect on it.
  • Ensure your blog is all complete and up to date before you leave for your

    Easter Holidays!

Image result for easter chick

Mr Gregson, Miss Hales and Mrs Cobb.