Category Archives: Print Preliminary Tasks

Your tour poster

This is your chance to shine now. This is your chance to put all your technical skills with Indesign and your knowledge and understanding of how font, colour, images and language can help communicate a story.

BRIEF
A client has come to you with an image of themselves as a performer. Their style of music will belong to a particular genre. They want you to design a poster for an A4 page in a magazine, advertising and promoting their forthcoming tour. You must include the following:

  • Name of artist
  • Name of the Tour
  • Dates and Venues
  • Other information like: where the album can be bought/downloaded, tickets available from and prices etc.

Why not use this tour poster presentation as a start for inspiration or look at the previous presentation?

Consider AIDA – attention, interest, desire and action.

Look at this presentation of CD covers that relate to specific genres and you will see how ‘conventional’ the colour palettes are for each individual genre.  Make sure you too follow the conventions but create an innovative and eye catching poster.

Remember,  doodle, muse and research before you open up your Indesign.

Camera – framing, angle and distance all make meaning

In groups of @ 3, you must gather 9 photographs using some of the techniques we have been experimenting this week. You should use a DSLR and will probably have @ 50 photos in total for your contact sheet.

For example:

  • an extreme close up of a tear stained eyes could underline a character’s sadness and vulnerability.
  • an extreme long shot of a man standing alone on a deserted beach might portray his isolation and solitude.
  • a two shot of a two people, with one in the foreground looking away from the camera and the other slightly out of focus in the background could add an enigmatic, mysterious feel to the scene as well.

Remember to consider:

  • Angle – high, low, canted x 3, aerial
  • Distance – ECU, MS, LS, ELS x 3
  • Composition – rule of thirds, lead space and Depth of Field x 3

Each photo should then be uploaded to a moodboard of your choice (see suggestions below). You will then

  • #the technical term (#longshot#lowangle)
  • #the example/denotation (#manalone#teacherlookingcross)
  • #the analysis/connotation (#lonely#excited#leaving)

Remember to bring in facial expression, body language, proxemics and gesture to add weight to the narrative story your picture is trying to tell.  Try and get some special FX in too i.e. motion speed blur?

Use locations around the school (but be respectful and safe) i.e. from a high angle at the top of the stairs looking down at your subjects or a low angle looking up at your subject/frames/point of views, lead space looking wistfully out of a window at the sky?

MOODBOARD SUGGESTIONS:

  • google slide but this is a bit over used now so why not branch out?
  • gomoodboard.co (snip tool the board and save as jpeg, save and publish and copy the URL, link this URL to the jpeg in the post and ask the examiner to click on the image to see the analysis/hashtags).
  • canva.com
  • spark.adobe.com
  • goboard.com
DISTANCE
Image result for close up of tear stained eye
The close up of the tear stained eyes conveys a sense of sadness and vulnerability of the model.
ANGLE
Image result for high angle shot of a small child
The high angle shot of the small children  helps represent their weakness by reinforcing their small stature. The composition using the rule of 3rds also draws attention to their isolation as they sit firmly in the middle of the shot surrounded by foliage and no other humans.
COMPOSITION 
Image result for depth of field
The yellow snooker ball  is clearly the important object in this frame. Using depth of field, the other snooker ball is out of focus, present and yet not as important as the yellow one that signifying that the important focus of the photograph is the yellow number 1 ball.

Please click on the moodboard below to go a moodboard site to see how the comments on the meaning and composition of the shots have been compiled. Good luck. HAVE FUN!