Remember:
All final submissions due by then. Absolute deadline – not just a Media, movable deadline. If nothing has been submitted then we will have to take the previous mark from your first draft (or worst case scenario, 0 for that essay if nothing has ever been submitted).
Suffer the pain of discipline now or the pain of regret later?
One week away – Good Luck and then you can kiss it all goodbye.
Well done….on the homeward straight after this resubmission.
Thanks for the POMO and the TV drama. We are very proud of your efforts.
And we miss you.
Anyway, here is some advice and some refresher guidance about the Music Industry question. You have the drafts, now just improve it and resubmit.
We have received an important update from Cambridge International Education on how they are going to award grades now that the exams are cancelled.
You can read that update here.
In this light of this information we are going to ask you to submit an essay for each of the units:
Here is a link to the full guidance we have prepared to support you in this.
Below is a Screencastify of Mr Gregson talking through that guidance.
Please confirm that you have read the guidance and/or listened to the whole Screencastify by completing this Google Form.
We have sent this information via group call to your parents and have asked them to confirm that they have received and understood the guidance.
This means that we want you to continue to work on your Media Studies essays up to the time you would have left school to go on study leave (Friday 15th May).
We have developed a structured approach to this, with a focus on one essay in turn.
Please make sure that you seize this opportunity to make a real difference to your overall grade for A level Media Studies.
Make sure you create the following folders and spend some time moving your previous tasks, resources, worksheets, slideshares essays from classroom and from the blog and from your drive to these folders.
The time spent doing this in advance will make your revision so much easier.
Here is a revision document for Component 1 and another one for Component 4, that you should print out and start to use. It breaks everything up into bitesize chunks of 1/2 hr to 1 hr.
Class notes for:
There are two paper in the Media mock exam next week:
The question will be on either one of these or perhaps there will be a choice?
Marketing in the Music Industry and/or Digital Technologies in the Music Industry.
Plus your own Class case studies for Music Industry.
You may remember how Radiohead were responsible for forcing a change to how music is passed on to the audience when they uploaded their music in 2007 free and asked for donations. This negated any need for piracy and really showed the record labels who exactly was in charge, in terms of ownership.
They have once again been making headlines with a marketing campaign this year.
This was a trailer played in IMax cinemas. Weird? Thought provoking? Guerilla marketing?
If you are interested in music, this is a fascinating head to head with the Radiohead frontman, Thom Yorke.
But this is ESSENTIAL READING. Read the article in the latest Media Magazine. Page 48.
Watch the short film on Netflix. This will all make a fabulous case study for marketing, distribution, audience consumption, cross media convergence, viral marketing, guerilla marketing and ownership.
You must use the key terms in your essays and always use case studies to illustrate, evidence, support your ideas.
From the 2 videos and one slideshare we have done, you should make notes and will already have various examples you can use for case studies. For example:
micropayments, creative control, platforms, music establishment, back catalogue, rights/royalties, contracts, business model, digital revolution, democratisation, digitalisation, globalisation, The Big 3, global institutions, institutions, audiences, investment, antiquated, out of date, investment, music ownership, innovation, adapt or die, pioneering moves, adaptability, indies, niche, promotion, transparency, streaming, downloads, labels, conglomerates.
Create a Music Industry folder and start saving the resources, worksheets, slideshares, videos in one place for revision. Do it now as you go.
The Big 3 labels are dominant players in the music industry.
They are in turn owned by massive media conglomerates.
Slide show on conglomerate in classroom.
This article outlines some of the best indie record labels on the scene. Click on the arrow on the right of the photo to see who the label is.
Task 1
In groups complete the allocated slide for one of the record labels you have been allocated. The Slideshare is in classroom.
NOTES
Remember when you see a term like ‘institutions’ in a question, then you are being asked to consider those who are responsible to making the media (labels, producers, performers etc).
When you see the term ‘ global institution’ you are specifically looking at the ‘Conglomerates, The Big 3.’
When you see the term ‘audiences’ you are looking at those who consume the music – you.
KEY TERMS/BUZZ PHRASES – OWNERSHIP/PRODUCTION
micropayments, creative control, platforms, music establishment, back catalogue, rights/royalties, contracts, business model, digital revolution, democratisation, digitalisation, globalisation, The Big 3, global institutions, institutions, audiences, investment, antiquated, out of date, investment, music ownership, innovation, adapt or die, pioneering moves, adaptability, indies, niche, promotion, transparency, streaming, downloads, labels, conglomerates.