Well done….on the homeward straight after this resubmission.

Thanks for the POMO and the TV drama. We are very proud of your efforts.

And we miss you.

Anyway, here is some advice and some refresher guidance about the Music Industry question.  You have the drafts, now just improve it and resubmit.

You may remember how Radiohead were responsible for forcing a change to how music is passed on to the audience when they uploaded their music in 2007 free and asked for donations. This negated any need for piracy and really showed the record labels who exactly was in charge, in terms of ownership.

They have once again been making headlines with a marketing campaign this year.

This was a trailer played in IMax cinemas. Weird? Thought provoking? Guerilla marketing?

If you are interested in music, this is a fascinating head to head with the Radiohead frontman, Thom Yorke.

But this is ESSENTIAL READING.  Read the article in the latest Media Magazine. Page 48.

Watch the short film on Netflix. This will all make a fabulous case study for marketing, distribution, audience consumption, cross media convergence, viral marketing, guerilla marketing and ownership.

You must use the key terms in your essays and always use case studies to illustrate, evidence, support your ideas.

CASE STUDIES -OWNERSHIP/PRODUCTION

From the 2 videos and one slideshare we have done, you should make notes and will already have various examples you can use for case studies. For example:

• Capitol Record,
• Universal
• Funnel Music – Track Not Found
• Beggars Banquet
• DIY – IAMDBB or Chance the Rapper
• Kobalt
• Snow Patrol
• Radiohead
• Jacob Whiteside
• + multiple IDEAS ON THE SHARED CLASSROOM SLIDESHARES

KEY TERMS/BUZZ PHRASES – OWNERSHIP/PRODUCTION

micropayments, creative control, platforms, music establishment, back catalogue, rights/royalties, contracts, business model, digital revolution, democratisation, digitalisation, globalisation, The Big 3, global institutions, institutions, audiences, investment, antiquated, out of date, investment, music ownership, innovation, adapt or die, pioneering moves, adaptability, indies, niche, promotion, transparency, streaming, downloads, labels, conglomerates.

RESOURCES

Create a Music Industry folder and start saving the resources, worksheets, slideshares, videos in one place for revision. Do it now as you go.

The Big Three – AKA The Major Labels

The Big 3 labels are dominant players in the music industry.

They are in turn owned by massive media conglomerates.

But, what is a conglomerate?

Slide show on conglomerate in classroom.

So, what does a record label actually do?

And who are the Indies?

This article outlines some of the best indie record labels on the scene.  Click on the arrow on the right of the photo to see who the label is.

Task 1

In groups complete the allocated slide for one of the record labels you have been allocated. The Slideshare is in classroom.

NOTES

Remember when you see a term like ‘institutions’ in a question, then you are being asked to consider those who are responsible to making the media (labels, producers, performers etc).

When you see the term ‘ global institution’ you are specifically looking at the ‘Conglomerates, The Big 3.’

When you see the term ‘audiences’ you are looking at those who consume the music – you.

KEY TERMS/BUZZ PHRASES – OWNERSHIP/PRODUCTION

micropayments, creative control, platforms, music establishment, back catalogue, rights/royalties, contracts, business model, digital revolution, democratisation, digitalisation, globalisation, The Big 3, global institutions, institutions, audiences, investment, antiquated, out of date, investment, music ownership, innovation, adapt or die, pioneering moves, adaptability, indies, niche, promotion, transparency, streaming, downloads, labels, conglomerates.

Introduction to Audience and Institutions, The Music Industry.

Task 1

What can you remember so far?

Match the key terms against the various stages of the Music Industry organisational timeline.

Task 2

Music Ownership & Production – A changing model

Watch the video and answer these questions.  

This video alone, could give you @ 8 different case studies to use as evidence in an essay about the issues around ‘ownership’, ‘institutions’ or ‘production’ – Kobalt, Universal, Jacob Whiteside, Radiohead, Capitol, Sony, Spotify.