Category Archives: Year 13 Coursework

Information, Year 13 Coursework, Year 13 Critical Reflections

CCR3 – Vlogging tips – before you start

Leave a comment

Before you start vlogging – just look at these tips and examples and check that:

  • Enough storage?
  • Film in landscape
  • Max 5 minutes all the clips
  • Editing can be rough and jump – seems to be the in thing
  • Don’t read from a script – speak from the heart!

This is a really funny BBC3 series – available on youtube (and will also be useful for Postmodern Media in the exam – parody, mockumentary, intertextual references, self referential) but have a look at it – might give you some ideas.

A vlog on vlogging.

You can use a DSLR but if you are doing this at home – use your phone.

Information, The Music Industry, Year 13 Coursework, Year 13 Critical Reflections

CCR3 – How do your products engage with the audience and how would they be distributed as real media products? – Group Vlog

Leave a comment

How do your products engage with the audience and how would they be distributed as real media products?

After you have completed your reading and research and compiled some good ideas about audience engagement and distribution, respond directly to the following questions in your vlog:

Part 1 – Target Audience

    • Who are your target audience?
      • What are their ideologies? (demographics, psychographics, audience segmentation eg tribe wired etc)
    • What is your brand identity / missions statement? (genre, star image)
    • How does the design / content of your three products fulfil your audience’s uses and gratification (Blumler and Katz but you don’t need to reference them directly – just use the terms)?
    • How do the products speak to the audience and try to create a relationship with them? (AIDA, B + K, genre, star image, Hall)
    • What marketing techniques, tricks and campaigns will specifically help ENGAGE YOUR AUDIENCE AND WHY?

Theory / terminology: BUT DON’T DO VLOGS ON THE THEORISTS – USE THE TERMS

  • Hall (audience – encode, decode, ideology, demographics, psychographics, preferred reading, negotiated reading, oppositional reading)
  • Dyer (star image – metanarrative, ordinary, paradox of the star, extraordinary, present, absent)
  • Blumler + Katz (personal identity, social interaction, information, entertainment)
  • Lacey (predictable pleasure, repertoire of elements, contract, blueprint, label, conventions)

Part 2 – Distribution and Marketing

    • Which record label would suit your star / brand?
    • How would you distribute it – what structure and means?
    • What marketing strategies would you use to create buzz around your album launch?
    • How would you reach your target audience?
    • How are you likely to make your star / album profitable?

Theory / terminology: BUT DON’T DO VLOGS ON THE THEORISTS – USE THE TERMS

  • target audience, budget, distribution, marketing, social media, download, streaming, guerilla marketing, personal appearances, live performance, festivals, press releases, advertising, online, viral marketing, profile, independent, major record label. Read the blog posts to get some ideas.

USE THE FOLLOWING CLIPS TO INTRODUCE YOUR VLOG and edit the intro and outro around your submission.

Think about

Concepts, Exam Paper 2, Skills, Year 13 Coursework

Penultimate week on Coursework

Leave a comment

Well done. The blog is dead. The blog is done.  Wave it all goodbye!

CCRs

You will have 4 lessons this week to complete the first three CCRs already introduced.  These need to be complete by Monday 2nd December.

We will be spending 1 lessons at the end of the week introducing the final CCR and 1 at the beginning of the next week.  This will be completed in class during the following week.

All CCRs need to be completed by Monday 9 December.

Final Products – HOME PAGE

These have to be presented beautifully on your home page by the end of term. Make sure they are as good as they can be – you can tweak them all in your own time.  It would be wise to show them to your teacher one more time for some final feedback.

  • Video – Embed and introduce
  • Digipak x 4 panes with pdfs attached and clearly labelled (front, back etc)
  • Website – screen shot of page with link to the site and instructions to click on it to see more.

Exam

We will then spend the last two weeks revisiting Skills and Concepts.

ABSENCE

If you know you are leaving early before Christmas then you must speak to your teacher so that you can see what  you will be missing and what you will need to catch up on.

 

Concepts, Exam Paper 2, Information, Year 13 Coursework, Year 13 Critical Reflections

CCR1 – How do your products use or challenge conventions and how do they represent social groups or issues? – Prezi – Individual

Leave a comment

Task: Prezi (Individual Task)

You should describe and analyse your three products with reference to specific examples and use terminology to describe how those conventional features have been used, developed, challenged (designed) by you to construct/represent a specific set of ideas, which is: your brand or mission statement! 

You must then go on to say how your representation (ideology) of your star and issues raised in video were shaped by you.

  • The conventional design features in your video, include examples such as lighting, framing & composition, camera movement  mise-en-scene, editing styles, filters, effects and rhythmic editing…
  • Conventional print design in your digipack: images, filters, adjustments, graphics, colour palette, typeface, stroke, fill, gradients, arrangement (Bring Forward, Back)…
  • Conventional web design: call to action, hero shot, social media tours, interactivity, merch links…

To ensure you are addressing the question – bold or highlight or underline every time you use:

  • the terms use, develop, challenge, copy, emulate, follow etc
  • the terms represent, portray, convey, infer, imply etc
  • every time you have an adjective in the analysis of how the groups/issues are represented

So what is the convention in a real media example….did you use, challenge etc and then what was the resulting representation of either the star, a character in the narrative or a theme/issue?

Do not reinvent the wheel…you already have several screen shots and examples from real media texts to use as your examples – revisit your conventions analysis of DP, Website and MV.  Don’t make work for yourself.

 

Example Prezi

Link to PSW

New presentation

 

Digipak, Year 13 Coursework

Self Assessment for the digipak – Draft 1

Leave a comment

Now that you have Draft 1 of your digipak – the front and back panes, you must assess how it will be assessed. Is it on the right lines? Does it contain the necessary elements to get a good grade?

Embed your two panes and use the following criteria to assess its appropriateness and skills.  What level do you think you are on?

  • The use of camera and Photoshop to take & manipulate engaging images.
  • The selection of mise-en-scene in the photos and the meaning it communicates.
  • The creative use of DTP to integrate images and text and  use colour / typefaces

Make a google slide and create a similar assessment to the ones in the slideshare.  This will give you a good idea at what level you are currently working at and what you need to do to improve.

Concepts, Exam Paper 2, Website, Year 13 Coursework

Audience interaction with a website – an analysis

Leave a comment

Consider the following areas and write script to read whilst flicking through the chosen website as a group.

Consider Blumler and Katz Uses and Gratification:

  • Entertainment
  • Information
  • Personal Identity
  • Social Interaction

AIDA

  • Attraction
  • Interest
  • Desire
  • Call to Action

Professional Examples

TASK

Create a Screencastify which explains, discusses and analyses one of the professional websites above.

Your voice over should cover:

  • Navigation of the website
  • The links to social media
  • The content in the website – Uses and Gratification
  • The design of the website in relation to their other media (video and digipack)
  • It should include the appropriate terminology for website conventions and forms and appropriate audience theory.

Here is an example analysis from Mr G. Does he cover everything?

Website, Year 13 Coursework

Website – the other minor task

Leave a comment

Now that you have your Music Video and your Digipak which features the music video song, you need to design a website to promote the new video, digipak and the performer.

This is how the overall product is described in the CiE specification and below is also what they will be expecting to see in the research, planning, development and evaluation of the package, including the Website.

This website is going to pull all your branding, productions together and work as an online promotion for your performer.

TASK 1

How much do you know already?  Where would this component go on a website?  An interactive, visual game.

TASK 2

First of all though, as with all Media Production – you need to know the ground rules – the basics; those technical terms to describe the media forms and analyse the conventions.

Now that you know the general ‘raison d’etre’ of websites and the basic terminology involved in their design, it is now your turn as an individual and as a group, to complete the following tasks over the next couple of weeks.

  • Blog Post 1 – individual annotated screen shot of home/landing page of a website for your star in real life (or similar) and annotate for the technical forms and conventions (terminology). 3 x screenshots.
    • Use the glossary and terms from the above presentation.
  • Blog Post 2 – a group Screencastify on a particular music website – describe its use of web page features and analysing it for meaning linked to star image & branding. Use the terminology.  Separate blog post for information.
  • Blog Post 3 – a group flow chart showing how your website will work in terms of pages and a discussion about your preferred and chosen platform (Wix, Weebly or Divi). You must all contribute to the design and population of the website so make sure you share the access code to your group. You can work on this from home.

You can then find a free template on Wix, Weebly and get creative.

Share the link so that you can all work on it –  create the scaffolding for the site – design some merchandise, write some news and gossip articles, start including tour dates and populate it with the basics so that once your video and digipak are done you can then focus on including the other media and sorting out fonts/colours/images.

Good luck.