Category Archives: Year 13 Critical Reflections

Information, Year 13 Coursework, Year 13 Critical Reflections

CCR3 – Vlogging tips – before you start

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Before you start vlogging – just look at these tips and examples and check that:

  • Enough storage?
  • Film in landscape
  • Max 5 minutes all the clips
  • Editing can be rough and jump – seems to be the in thing
  • Don’t read from a script – speak from the heart!

This is a really funny BBC3 series – available on youtube (and will also be useful for Postmodern Media in the exam – parody, mockumentary, intertextual references, self referential) but have a look at it – might give you some ideas.

A vlog on vlogging.

You can use a DSLR but if you are doing this at home – use your phone.

Information, The Music Industry, Year 13 Coursework, Year 13 Critical Reflections

CCR3 – How do your products engage with the audience and how would they be distributed as real media products? – Group Vlog

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How do your products engage with the audience and how would they be distributed as real media products?

After you have completed your reading and research and compiled some good ideas about audience engagement and distribution, respond directly to the following questions in your vlog:

Part 1 – Target Audience

    • Who are your target audience?
      • What are their ideologies? (demographics, psychographics, audience segmentation eg tribe wired etc)
    • What is your brand identity / missions statement? (genre, star image)
    • How does the design / content of your three products fulfil your audience’s uses and gratification (Blumler and Katz but you don’t need to reference them directly – just use the terms)?
    • How do the products speak to the audience and try to create a relationship with them? (AIDA, B + K, genre, star image, Hall)
    • What marketing techniques, tricks and campaigns will specifically help ENGAGE YOUR AUDIENCE AND WHY?

Theory / terminology: BUT DON’T DO VLOGS ON THE THEORISTS – USE THE TERMS

  • Hall (audience – encode, decode, ideology, demographics, psychographics, preferred reading, negotiated reading, oppositional reading)
  • Dyer (star image – metanarrative, ordinary, paradox of the star, extraordinary, present, absent)
  • Blumler + Katz (personal identity, social interaction, information, entertainment)
  • Lacey (predictable pleasure, repertoire of elements, contract, blueprint, label, conventions)

Part 2 – Distribution and Marketing

    • Which record label would suit your star / brand?
    • How would you distribute it – what structure and means?
    • What marketing strategies would you use to create buzz around your album launch?
    • How would you reach your target audience?
    • How are you likely to make your star / album profitable?

Theory / terminology: BUT DON’T DO VLOGS ON THE THEORISTS – USE THE TERMS

  • target audience, budget, distribution, marketing, social media, download, streaming, guerilla marketing, personal appearances, live performance, festivals, press releases, advertising, online, viral marketing, profile, independent, major record label. Read the blog posts to get some ideas.

USE THE FOLLOWING CLIPS TO INTRODUCE YOUR VLOG and edit the intro and outro around your submission.

Think about

Concepts, Exam Paper 2, Information, Year 13 Coursework, Year 13 Critical Reflections

CCR1 – How do your products use or challenge conventions and how do they represent social groups or issues? – Prezi – Individual

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Task: Prezi (Individual Task)

You should describe and analyse your three products with reference to specific examples and use terminology to describe how those conventional features have been used, developed, challenged (designed) by you to construct/represent a specific set of ideas, which is: your brand or mission statement! 

You must then go on to say how your representation (ideology) of your star and issues raised in video were shaped by you.

  • The conventional design features in your video, include examples such as lighting, framing & composition, camera movement  mise-en-scene, editing styles, filters, effects and rhythmic editing…
  • Conventional print design in your digipack: images, filters, adjustments, graphics, colour palette, typeface, stroke, fill, gradients, arrangement (Bring Forward, Back)…
  • Conventional web design: call to action, hero shot, social media tours, interactivity, merch links…

To ensure you are addressing the question – bold or highlight or underline every time you use:

  • the terms use, develop, challenge, copy, emulate, follow etc
  • the terms represent, portray, convey, infer, imply etc
  • every time you have an adjective in the analysis of how the groups/issues are represented

So what is the convention in a real media example….did you use, challenge etc and then what was the resulting representation of either the star, a character in the narrative or a theme/issue?

Do not reinvent the wheel…you already have several screen shots and examples from real media texts to use as your examples – revisit your conventions analysis of DP, Website and MV.  Don’t make work for yourself.

 

Example Prezi

Link to PSW

New presentation