Audience Ideologies

To fully understand our audience for our video, I decided to do some research using yougov. The theory of reception shows that certain groups of people will receive the values and ideas in our text well (our preferred audience) while others will either completely reject the ideas or only accept a few (oppositional or negotiated). Further understanding our audience by looking at their interest, places of work and where they live, will help us to create an appropriate media text. Our target audience will have a preferred reading of our texts if we encode it with ideologies for them to decode.

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