To help me to understand the conventions of a website and how to present mine, I looked at previous student work for inspiration. I chose this website as it will be the type of theme I want to achieve with my website as I feel it fits my genre.
I think the ‘Ama Lou’ website is very accessible, rarely featuring anything below the fold, with every click information is directly presented to you. This example is not very dissimilar to professional websites containing various conventions such as a hero shot on the front page and social media links down the side of the page. As well as being accessible, the website is also easy to navigate with the interactivity bar located at the top of the website allowing for easy access to every element of the website.
Navigating through the website, I was able to find out a lot about the star in question. A handy ‘Bio’ section was displayed in the interactivity bar which then presented me with a paragraph detailing who the artist was, when they started making music, information about her song, what her music style is and her songwriting process.
The branding of the website communicates a consistent brand image throughout through the use of the black and white theme. It also carries the theme of simplicity throughout which also makes the website easy to use.
In the eyes of the Blumler and Katz theory, this website fulfills the four main aspects of their theory. Information- This website provides a bit of information about the artist, her song and her tour dates. Personal Identity, Social Interaction- The Ama Lou website also includes links to the stars social media pages allowing her audience to easily interact with her. The inclusion of the social media links portrays the star as very down to earth as these platforms allow fans to easily interact with their favourite artists. Finally, Entertainment
To help us understand how artists use their websites to attract their audience and get them to interact with their page, we analysed an existing artists page ‘Death Cab For a Cutie’. This also helped us to identify convention and what elements they used that went against conventional methods. We decided to use elements of AIDA to see how they captured their audiences attention which we could use in our own web page.