Throughout this project, I have learnt a lot about the tools in InDesign and Photoshop. These programs have allowed me to create a high quality, engaging magazine for my target audience. By using these tools, I have been able to create a unique design for all of my pages. One of the key skills I have learnt is about using drop shadows. Drop shadows incorporate the image with the rest of the page. I used the drop shadow on my front page to make my cover stars really stand out.
After a couple of weeks of work, I have now created my front page, contents page and double page spread. I am happy with the way that my cover stars, page layout and colour choices communicate my brand well. Throughout creating my magazine, I have used genre conventions, using elements from magazines such as Billboard to make my magazine. Other elements in the mise-en-scene help to emphasise genre conventions. For example, one of my cover star is wearing a button up shirt which conforms to pop genre conventions.
Overall I feel like I am making good progress and learning new skills as I get closer to my final piece.
Through comparing my first draft to one of my most recent drafts, I can see that I have improved a lot. From choice of cover picture to colour, it is clear that as I have made my magazine, I have learnt more about magazine layout but also the programs such as photoshop and InDesign. For example, I changed my gradient background to a cleaner looking white to make my cover stars pop.
I believe my brand is clearly reflected through my magazine, the photos used and the design of my pages. This is because the mise en scene of the images, the fonts and layout are all conventions that are typical of the pop genre.
During my time creating and editing my music magazine, I have learned a lot about DSLR cameras but more specifically Photoshop, InDesign and different tools within the programmes. I have experimented with a multitude of techniques but found the ones that best suit my genre and what I was trying to communicate through my magazine. For example I have learnt to use the eyedropper tool which takes a sample of all the colours in a photo which you can then use to colour text or sections of the page.
In my contents page, I placed my title text behind the cover stars head which I found challenging but completed using different layers and blending them together.
To create my contents page, I used three separate layers to place my text behind the models head.
I cut her out so I could place a copy of her on top of the text.
Another layer was the text.
I also had a layer of the original image so I could place the cutout on top of the text.
Preparing to photograph my star has made me realise how much work goes into creating the right mise-en-scene to communicate a message and using the camera and lighting to change a scene. Costume and make up are very important in a shoot as they can communicate emotion. I created a table to record what make up and costume I would like my model to have to get my brands message across. Use of the camera can help to communicate that message also by having different angles which have different meaning. For example, having a slight low angle in some of the photos shows that my artist has dominance and is powerful to the public. The models pose will also reflect this with crossed arms and looking straight at the camera, showing that she is leading this genre. In my shoot, I will use bold make up such as red lipstick to draw attention to my models face and outfits that match their make up. I have taken inspiration from Taylor Swift and her recent rebrand where she has become more edgy.
What do I need to think about when making my magazine cover?
Researching and tailoring my magazine to my audience is important- Who are my target audience? What information and articles would they be interested in?
Creating a front cover relevant to my genre- what connotations does the genre have?
Using the right angles and lighting in my images- what colours are associated to the genre?
Use of CLAMPS to tailor the image to my genre
Referring to AIDA will help me make my magazine specific to the genres audience (Attention, Interest, Desire, Action)
Use online tools to find out more about my target audience so I can make the articles and artists relevant to them.
Use of a typeface relevant to the genre (For example, using a sans serif font to represent pop because both the typeface and genre are modern and will communicate the same idea)