Below is a slideshow which we created together as a group to understand our brand and our mission statement. During this task we where able to understand what is important when creating a mission statement to target the correct audience and what we need for a star image to create the right unique selling point. By understanding our mission statement, call to action and our unique selling point we now have a better understanding for our brand and how we can sell indie rock music well.
Focusing forward we have a better understanding for integrated advertising which allows us to sell our brand over multiple platforms and we are focused on what we can do to better our brand as a who but also use different way to draw in our correct target audience. We now have a better comprehension of our star image and the way we what him to come across to help make our brand more personal and connect to our digipak and social media page.