Month: November 2021

In preparation for our social media page we have decided to look into detail at four different ideas of campaigns and promotions, which include competitions, filters, marketing campaigns and cross media convergence. This will help us get our audience involved and allow them to feel as if they are part of the release of our album Sunday roast (all the trimmings):

1.Campaign inspired by faithless

• This will encourage our audience to post images of their Sunday roast with the hashtag Sundayroast.
• This is enticing for our audience as it relates heavily to our album cover and we are going to release this campaign just after our album release.
• The benefits of hashtags – they are able to increase audience engagement, attract more followers and strengthen the brand image and help to reach the target audience.

2. Competition inspired by Phoebe Bridgers

• By utilising the album booklet in the cover we our going to get our star to sign 25 of the booklets.
• By buying an album you are in with a chance of finding a signed copy and getting a prize – this could be front row concert tickets.
• This will encourage our audience to buy the product and create desire and interest towards the album.
• Creates excitement and engagement with the audience.

3. Instagram filters inspired by Phoebe Bridgers

• We are going to work with Spotify to create a new Instagram filter which will go along side a new song release.
• This is a use of cross media convergence and social interaction with other followers.
• Lukash can then repost each filter which is used by followers.

4. Tiktok sound inspired by Clean Bandit

• This is another use of cross media convergence.
• People are able to engage with Lukash’s music more frequently.
• This is an effective way to get his music to a wider audience, as well as providing entertainment.

After coming up with campaign ideas we have completed a timeline of 9 different posts we would like to post onto our social media page:

By doing this timeline of our 9 posts it will allow us to stay on track with our social media page and know exactly what is needed to be posted at each date. Our posts include behind the scenes, charity work, a variety of campaigns for our album and of course the release of the album. These posts will help entice our target audience and by using cross media convergence this will allow our star image to be on a variety of social medias and other music platforms. Whilst doing the above it will also allow some teasers before the album drop and

 

 

 

 

 

Below is a screencastify where I analysed The Artic Monkeys social media page in detail to help understand the importance of being able to draw in a specific target audience.  I chose to analyse The Artic Monkeys as we took a lot of inspiration from them when creating Lukash Lee’s instagram page. The Artic Monkeys focus on using action, desire, interest and attention when creating each individual post for their target audience and it helps them to create a personal identity and social interactions using integrated advertising and having a unique selling point.

Click top right to enlarge screen and allow for video to play.

After analysing The Artic Monkeys social media page it has helped us to gain an understanding of what important elements we need to include in our Instagram page, for example key information on tour dates and charity work as well as showing parts of Lukash’s personal identity for fans to feel  connected to are star.

Here I have taken screenshots of The Artic Monkeys Facebook page and analysed the key terms which are important and are need to create technical conventions when creating a social media platform for our artist. By using these key features we will be able to create awareness for our artist and focus on promotions and market campaigns for our correct target audience.