Below is our draft 2 of our social media page. Since our first draft we have added more post, highlights and stories to our Instagram page and created more suspense for the final release of our album and music video drop.
Click on image to see Instagram account
Our teacher then assessed our second draft of our social media page. Usually this would be done as a screencastify however this time that was unable to happen. Taking on this feedback will help us improve on our social media page for our final draft and allow for us to maximise our audience engagement and make sure we are reaching our target audience.
Targets for improvement:
- Releases of album and music video needs to happen on SMP- on a Sunday would be the best because of the album being titled Sunday roast.
- More images of the star to allow for audience to feel a connection to Lukash.
- More synergy – Lukash needs to do work with brands to allow more audience engagement.
- Front and back panels of album cover to be released.
- Music video as a whole to be released onto SMP.
- Couple more of Lukash for audience to connect with the star.
What went well:
- Social media page includes posts of Lukash performing – allows for fans to feel engaged with the star and shows people can buy tickets and see him live.
- The use of charity posts show great personal identity for our star.
- Teaser of music video allows for audience to get excited and ready for what is to come – builds tension.
- Tour poster post is important for fans to see where he’s performing in the upcoming years.
- Radio interview shows good use of cross media convergence allows for fans to hear from Lukash on multiple medias.
- Highlights of the stories work well – fans feel involved.
- politics and charity posts help for fans to get involved with helping others.
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