Category: Digipak

Peer feedback: After finishing draft 3 of our digipak we asked our peers to put a tick by the most appropriate genre they felt our CD belonged to. This enabled us to figure out points of our digipak we had excelled on and others which led people to believe it was a different genre –

• Indie Pop – 3
• Pop – 10
• Hip-hop melodic/emotional rap – 6
• Indie rock- 5
• Alternative rock – 0
• Rock-0
• Folk- 1

After receiving this feedback we have realised we need to do some alterations for our digipak to relate more to the genre of Indie rock and to suit more to our target audience whilst also leaving them engaged in the album.

 Here is a draft 2 of our Digipak. We have used a neutral color palette to allow the roast chicken and our star image to be a main feature and draw in the target audience.  We have also used a large font to show off the title of the album in a font that flows well and goes with the genre of Indie Rock.  Before placing our photos onto Indesign we manipulated these on photoshop as we wanted to sharpen certain elements, such as on the front cover, we gave the chicken more of a golden glow and slightly adjusted the candles color.  We also color correct parts to fit with our genre correctly and allow the front and back cover to be bright and make the colors pop. For the middle photo and CD photo we gave these a warm tone and added some graphics and illustrations to add detail and depth.

Below is a screencastify done by our teacher on parts of our digipak we can improve to allow make it more conventional and suit our genre.

Things to improve:

• Front cover needs to have more of the tabel in it to show off the bottles and allow Lukash to sit further at the top.
• Sunday roast (all the trimmings) as a track on the back cover.
• On the back cover the red wine needs to be made to a darker blood red to allow it to standout. 
• Where the CD sits there needs to be more of the chicken within the photo – reposition photo. 
• Sharpen trinkets to allow them to shine.
• Add more shine to goblet.

When self assessing work its vital that we look into detail at conventional features that are missing and what we can do to improve the overall image of our star. Although our digipak is conventional to our genre there are still things we can change to improve the over all colour scheme of the digipak and adjust different positions of things to allow the star to stand out.

Targets for improvement:

• Straighten the candle stick.
• Adjust the colour of the front cover to match with the colour of the back cover.
• Make the red of the wine into a deeper red and match this with the side panels of the back cover.
• Re position the front cover photo so more of the table is visible.

Below is a contact sheet of the photos we where able to get when shooting for our digipak. I feel our shoot went well and was also well organised. We where able to create the vision we wanted and by adding filters and conventional features of an album cover it will allow for our digipak to come together. Some photos didn’t quite have the correct lighting we where hoping for or where not well focused but we where able to reflect on these and fix the problem whilst shooting.

Here is a production meeting agenda to make sure we are organised and know exactly what costumes, props and equipment we will need to bring for the day of our shoot. Doing this everyone knows what to bring and it will ensure we do not forget anything important for our shoot.

We have also completed a form to note any potential hazards there may be and our teacher has signed this off to confirm we will be as safe as possible and watch out for anything dangerous that could take place.

Below is both a photographic mockup of what we would like our digipak to be based around and underneath that is a drawing of exactly how we would like our images to come out. Furthermore we have also added annotations to this to allow us to focus on the genre and allow the audience to decode our imagery in the correct way.

We would like our star image to come across as sophisticated and different. We want to show Lukash as same but different to other indie rock artists by using the correct conventional features and using repertoire of elements.

Below is a slideshow which we created together as a group to understand our brand and our mission statement. During this task we where able to understand what is important when creating a mission statement to target the correct audience and what we need for a star image to create the right unique selling point. By understanding our mission statement, call to action and our unique selling point we now have a better understanding for our brand and how we can sell indie rock music well.

Focusing forward we have a better understanding for integrated advertising which allows us to sell our brand over multiple platforms and we are focused on what we can do to better our brand as a who but also use different way to draw in our correct target audience. We now have a better comprehension of our star image and the way we what him to come across to help make our brand more personal and connect to our digipak and social media page.

Within this task I was given the opportunity to explore how digipacks are designed to work as part of a multimedia package and support the launch of new and upcoming albums. This task allowed me to focus on the genre conventions, whilst also understanding the formal and technical elements, such as barcode, copyright, etc that every album cover will need. I was able to understand what each part of the album cover represented and highlights whilst being able to acknowledge the star image.

Focusing forward this will help me when it comes to making are own album cover as I now recognise formal and technical conventions and what we need to make sure the audience can acknowledge the genre of Indie rock.

Below is a look book we created to explore indie rock style, ideas, fonts, images and colours that are appropriate for an indie rock album cover. Through this we where able to realise what technical and conventional features we will need as well as inspiration from music websites, adverts, tour posters and other album covers that will help us create a  didgipack and social media ‘look’ in the future. Whilst doing this we had to understand what the album cover was representing and portraying in relation to the overall brand and genre.

Focusing forward we now have some more ideas as to how we want are Indie Rock album cover to look. By doing this look book and gathering inspiration we have been able to understand our target audience better whilst also understanding where we can include such things like integrated advertising and repertoire of elements to entice the correct viewers.

Please click on the top right to enlarge the screen and see the padlet fully.