This padlet visually shows the star image and conventions we would like to show within our music video. By planning the cinematography it will help us in the future when it comes to editing our video. The shots we have chosen to do reflect on our genre well as with alternative indie music videos there is often a strong use of different and stimulating shots. Through this we now know which repertoire of elements are conventional for our music video and it will keep the group organised when it comes down to filming.
Please click the on the top right corner to enlarge the padlet and view fully.
Below is our group pitch to our teacher to finalise our music video.
When pitching to our teacher we described our narrative, star image, mes en scene and everything we would like to include within our music video. By doing this we have realised what our strengths are from our pitch and what we need to work on to make sure our music video shoot can run smoothly and we have all the right ideas include. Below is the recording of our pitch and I have listed 6 strengths and 6 goals. Identifying our goals has helped us to realise what to work on next.
6 strengths-
Very detailed narrative with clear ideas.
Clear idea of what shots we would like to use.
The amplified narrative we have chosen is supported by the ideas we have.
We have logical ideas of locations we want to use.
The mise en scene represents the style and type of our song (90s).
We have shared documents and social media group chats to make sure our group is all on the same page and can plan ahead of time.
6 Goals-
Every member of the group should have a deeper understanding pf the meaning and lyrics of the song.
Unsure weather to include a band or keep the music video strictly based around the narrative.
We need to make sure we are always on top of things and have the correct props we will need.
Try and acquire equipment such as a drone for our last main shot.
Ask our actors if they are comfortable if they feel comfortable doing the surfing and skating aspects of filming.
Confirming are actors are available at the dates and times we would like to film.
Changes of narrative
After talking to our teacher and realising as a group that our narrative would be hard to portray we decided to change our narrative to something more suitable to our song, below is our final pitch with all the final details of how we would like to portray our characters.
Once finding out our music video groups we came together to discuss who’s pitch we would use. After discussing we came to the conclusion of using Alicias pitch with ideas of Aimee’s and mine mixed in. In our final pitch you are able to see the narrative and performance included in our music video and how we would like our star image to come across. We came to the conclusion to have our narrative as a amplified type with a linear structure. Below is our final competed pitch of how we would like to convey our narrative and the different mes-en-scene we’d like to include. However our final pitch has now changed from what it original was when speaking to our teacher. This has changed because we realised our narrative wasn’t going to be easy to portray, therefore we wanted to choose a different narrative which will relate well to the song and is easy to show a narrative which makes more sense to the audience and is simple to decode.
Below is our group agreement for the organisation and commitment for our music video. We have competed this form to be able to communicate what each person’s main focus is and to be able to make sure our collaboration for our music video runs as smoothly as possible.
Here is my mini pitch and my ideas for a music video. My narrative and performance includes a girl and boy meeting who fall in love and become handcuffed to one another, however the girl then becomes very unhappy and fed up with the boy and tries to escape but can’t because of the handcuffs. Finally she escapes and goes home to where she belongs. In this music video I want to include a amplified performance and a linear structure as I feel it would draw in a good target audience and relate to the song. For the star image and mes- en-scene they are in black costumes at the beginning of the video and then when the girl realises she belongs in her hometown she is going to be wearing a white dress. The location will be mainly based around the beaches and cliffs.
I am hoping along with my ideas and the rest of my groups we will be able to come up with a great concept for our music video and it will allow us to have some good camera angles, good edits and a great narrative and performance.
Below is one of my favourite music videos from a former student called Don’t kill my vibe which I have analysed to help me gain a better understanding of conventional features and what I need to include in my music video.
Technical conventions:
Technical conventions are used to construct or suggest meaning in media. In a music video it is essential for the video to have all, if not some of the following, lip syncing, editing to the beat and good composition and framing. These are used to convey at story and allow the audience to be able to understand the narrative. Throughout the beginning of this music video there is a sad and depressed setting, this represents a miserable and sorrowful mood with the use of fade transitions using the camera and pace of edit.
Narrative and performance ratio:
The narrative connects events and helps to represent a story, when analysing this video I could see the lyrics relate to the music video as the music gets more upbeat and turning a negative into a positive the colours of the video become brighter and standout more to show the mood lifting. I would say this is an amplification narrative as the lyrics relate to what is going on with the video whilst adding new elements to help complement the song. I feel this music video has a 50/50 ratio as the video is going along with the theme of ‘don’t kill my vibe’.
Star representation:
Throughout the video the star image is represented as a girl trying to build herself back up. She wears statement outfits through the video which a can decode that the outfits is used as a way to show her mood. They have also done this using props, for example the flowers being black and falling apart but towards the end of the video they become bright and bold flowers again. This shows me as the video goes on its becoming more happier and the girl is becoming more confident. Her facial expressions and body language portray a young and very ordinary girl.
Style of video:
The mise en scene has been designed to show many variations of shot distances and angles like close ups, mid shots, low angles and high angles. They have also added effects to show intense moments of the video. through this they have allowed the audience to relate and understand what is really happening.
Analysing and understanding what has been used and how this video was made will help me when it comes to my own video because I know know what I need to do to incise a good target audience and what kind of angles and shot distances I should be using to show certain emotions. It has also widened my knowledge of conventional features and where and what costume I need to include to have it set the right scene and portray certain characters.
Here I have analysed one of Katy Perrys music videos in detail. By doing this it has allowed me to reflect on the intense detail needed within a music video, for example conventions, form, narrative, performance and star image, it has also allowed me to figure out the way to illustrate my own music video in the correct way. By doing this close analysis it has helped me to understand whether I would like a disjunctive music video like Katy Perrys where the song lyrics don’t relate very well or make much sense with what is going on within the music video. It has also helped me realise where theres repertoire of elements and when and where I should be using different forms of Mes- en -scene.
Below is a table where I analysed and deconstructed 3 music videos . I took notes on the 3 different videos and analysed the form and contents of them. Throughout this I was looking for and reflecting on mise-en-scene, narrative and star image. This will help me in the future when making my own music video as I now have a better understanding of different themes and ideas depending on the genre of the music videos. I know what conventional features and kind of performance to include and analysing these videos has will help me for inspiration for my own music video.
