Here, I have researched a previous students work in order to help me work out what I need to include in my own website.
I chose this website to analyse as the website as a whole, gives the impression that the brand is very edgy and quirky, similar to brand. The colours in this website really compliment each other and therefore make the website look professional and clean. This website is also easily accessible.
I found that the website was easy to navigate as you can just scroll down and all of the information was there, without being taken to a separate page. I found it really easy to find all of the artist’s albums, social media accounts, music videos and tours.
I was able to find out a lot of information about their star and their brand. Although there are lots of information n the website itself, there is also links to their social media accounts so the website can navigate you to get an even closer insight as to what branding ‘The XX’ is. If you look on the discography page, you are able to find photos of the artists, and pictures that the artists has taken, so the audience can feel a lot more engaged in the artists personal life, and are able to keep up with what the artists is getting up to.
The colours, fonts and images represents the star effectively and accurately. This helped me figure out my own branding and how I was to make this clear to the audience.
Blumler and Katz’ uses and gratification was clearly shown throughout the use of their colour palette, graphic designs, layout, fonts and images in order to attract their target audience.
This task overall, really helped me to understand how to convey my brand, and increased my knowledge in how to create my website best to attract my target audience.