DigiPaks are another example of media which feature symbolic codes, and convey different ideas
This is a screenshot of our progress on Premier Pro and After Effects. Lenny Lenfesty, who works in the industry and uses Premiere Pro and After Effects on a daily basis came in to our school to give us some tips and show us how to do some things that we didn’t know how to do. This was really helpful because for us, we wanted Grace’s eyes in some shots to be animated blue to reflect the colour of the mask and to add significance throughout. Lenny helped us do exactly what we wanted. He showed us that using different strokes can affect the way that it looks, and how to position the blue so that is was just her eye shown in blue. We think this adds a very original effect to our video, and from feedback from our teacher and from peers it reflects this way too. We are trying to use this again in our video, as we like it so much.
Barthes created the ‘action code’ which is something that makes the video move along. And because her eyes changed to blue, we were able to convey to the audience that she is possibly as evil as Bilal, because at the end of the video, she kills him. We had this idea right from the very beginning, and we are pleased that we finally have been able to accomplish this as it creates another layer of meaning to our music video. A huge thanks to Lenny for showing us how to do it.
This is our screen castify from our teacher. She watched our video and picked out the things that she liked, and the things that she thought we could improve.
The things that she liked were:
- The pull focus of the antagonist whilst he was hiding behind the pillar.
- She liked the final shot of the victim. Maybe we could elongate the shot, or get a shot of her walking off, or laughing to make her personality more clear.
The things that she thought I could improve were:
- When he is looking at the picture frame she wanted to see an over the shoulder shot of what he is looking at.
- She thinks that we could make the shots look more creepy in post production.
- She wanted to see a shot of the picture smashed so the viewer knows what is being smashed and who the photo in it is of, as it isn’t clear.
- At 1.20 there is a shot that is too long and doesn’t fit with the theme we have done of quick editing that we established before. She talks of the quality of some of the mid-shots, but it is just her computer as they came out fine on my footage.
- She would like to see us cut to other shots whilst she is singing, as every lyric is covered with shots of grace singing when it doesn’t need to be.
- We need to adjust the aspect ratio to get rid of the black border around the shot at 1:38.
- Our teacher pointed out that 1.51 Grace looks into the camera, so Jordan and I will fix this by cutting the shot slightly.
- Our teacher would like to see some close ups of the shots of grace playing with her hair
- She doesn’t like the handheld camera shot we got of the antagonist behind Grace, and it would look better if he suddenly appeared, or if there was more build up in the narrative of his presence.
- In the fight scene it would be better if we incorporated more of a struggle.
- Could look cool to get a close up of the blood on the mask.
- Would have been good to get a close up or even slow motion of her dragging the hammer across her face.
- When Bilal is on the floor we could get a better shot, maybe a dolly going backwards from very close up to show the effect of the shot.
- We need more long shots, as there aren’t may in it currently and need it to get marks for a variety of shot distances.
- Would love to see more close ups to establish the enigma or the tension.
Jordan and I will work on these targets, but we may have to re shoot as we do not have enough shots. however, she thinks we have done well for our second draft.
This is our second draft, including the narrative of the music video rather than just the performance.
Jordan and I both contributed to the filming, editing and discussing it so the narrative looked just as we had hoped. Jordan and I decided that the narrative was slightly challenging to understand, so we will order it so it is clear to the audience.
When we do draft 3, we will aim to:
- Put in more effects to make it pop, rather than to leave it how it is, as it may get repetitive over time.
- Change the order of the narrative so it is easier to understand, whilst leaving it relatively anachronic
- Link the changes in music to the changes in the video so the visuals work into the music, so it looks professional
Some of the shots also have a black border around them, which we will be able to fix in production.
My song ‘Wildfire’ is a song in the genre of Electronic Dance music. Here is my audience ideology. Jordan and I discussed who our song and music video would appeal to the most. We used YouGov to see which people like artists in the same genre. As SBTRKT isn’t a very well known artist, we decided to look up an artist that fit into the same genre. As you can see, Jordan and I did some research on Disclosure. We found that in the majority of the UK’s population, women aged 18-24 listen to Disclosure. It is important to know your audience as you want to give them exactly what they want to see. When creating certain ideologies, you want them to enjoy decoding and understanding what the song and the story is about. This is what made Jordan and I fall in love with the song in the first place. This song gives off such a bold message, and we wanted to incorporate this somehow in our project.
This task really helped me to understand who I would be aiming my own music video towards. To help me do this, I applied the Blumler & Katz Uses and Gratifications and Demographics and Psychographics.
- Demographics: Skilled Working Class and Lower Middle Class
- Psychographics: Alternative and Fun.
During the making of this project, I have picked up a significant amount of skills on InDesign. At the beginning of this project I had little to no knowledge about editing and making my work look professional, but as I started to get tips from my peers, teachers and online videos, I started to get more comfortable with the tools and effects. During this term, you can see my progression from the first draft, till now.
As you can see, I have experimented with an effect called VR Glow. This just gives the clip a flash of light which I liked. We dragged the effect onto the clip to see what it would do. We changed the settings (on the left hand side of the picture) and just increased the intensity of the flash. We have included this in another shot of Bilal so there is some consistency in the video, and it doesn’t look like we have just inserted an effect for the sake of it. This reinforces the narrative that he is mysterious, and creepy. This effect in particular added to his mysterious persona, which works well for us because we wanted to make this character as macabre as possible.
Another effect that I really like, is this one called ‘lens flare’. This effect gives the video a really nice atmosphere, and use of lighting. It contrasts really nicely with the rest of the video as the majority of the video has a lot of low key lighting, to give it a creepy atmosphere. I adjusted the placement of the flares, making them further away from each other, so they weren’t blocking her face. This was such a simple effect but it gives it such an amazing finish. This effect makes the star look innocent which is what we want the audience to feel, so the end of the video is a shock to them.
Jordan and I shot our music video during a school day where we had permission to film in town, and any other areas we liked. We filmed in an underground car park in town, and then on a cliff path above the Aquarium. We specifically chose these locations as we liked the Mise En Scene, and fitted in with our genre. The locations allowed us to have natural lighting which gave off an eerie effect in some places which we found to be very interesting.
This is a photo we captured when we experimented with running paint down Grace’s face to add an original touch to the shot. We decided that we wanted to add a little bit of colour into the video as we didn’t want the colour scheme to be the same the whole way through.
Overall I think that we used our time well, and got enough shots to create a good enough video, although, I wish that we had been more strategic and organised with the shots we were going to do because I found that we were stuck at some points trying to think of other shots we could do. Improvising really did not help. And we only realised this when we started editing and it was too late.
Our target would be to be a little bit more organised and strategic. we would do this by:
- Making our shot list more precise, and actually follow it.
- Sticking to our time deadlines.
I think that Jordan and I should have had a plan for if things went wrong. For example, some of our shots didn’t work out how we wanted them to so we had to scrap the entire idea, so we were left stuck on what to do instead of that shot.
Here I have made a document that states exactly what I need for my narrative shoot in order for it to be successful.
This document has allowed us to plan every thing we needed for our shoot, and who’s responsible, as well as the locations, and sorting out equipment. We have shared this with our performer, so she could see what she needed to wear for the shoot. This has helped us a lot, as it is planned rather than just us winging it.