This Digipak was created by Victoria Duquemin last year. I have chosen this one in particular because there are so many things that caught my eye, and I thought it really represented her genre in a lot of detail.
I will be assessing the Digipak from the assessment criteria below:
The camera angles and photoshop was used to make the images look more conventional to the genre. For example, the front cover (bottom right) has been photoshopped to make the brand of the band easier to pick out and make it more recognisable to people who listen to that genre of music. The contrasts of the colours work well also, allowing every bit of the image stand out, contributing to showing the audience the star’s image and the genre of the album cover. Victoria also used photoshop to create the hooks hanging down in front of the star’s face. This helps to carry out the calm, beach theme throughout every side of the Digipak cover. The use of soft colours like grey and blue, create a really nice contrast as they reinforce the calm and serine vibe by choosing very calm colours that also looks nice against each other. The images were chosen to specifically refer back to the name of the band, therefore carrying out the theme, and making it very ascetically pleasing.
Mise En Scene is used through the Digipak to convey their intended meaning. The use of the blue, grey and white will help to convey the beach theme throughout, and will help make the entire DigiPak aesthetically pleasing for the audience. Setting is another factor that will help convey the genre to the audience. For example, they have carefully taken the name of the band (catfish and the bottlemen) and carefully placed images of catfish and bottles on the covers. This was an easy way for them to create a universal theme throughout their DigiPak and clearly show the audience what genre and vibe it is. They haven’t really included much of a costume on the model, but the minimalist use of it works as the model looks like he has just come off of a beach, which works with the genre as well. The use of props work nicely, for example, the fish hooks help to connote the artists vibe, as well as continuing the beach theme.
The words and the fonts used are very simple and small, but gives the audience the information that is needed on a DigiPak, without clashing with the other things on the cover. Again, they have used white writing, and have continued the colour scheme throughout every side of the DigiPak. The back cover with the lists of songs on it also are very small and slight but they are straight to the point and tell you the song names as soon as you read it.
Lastly, the colour scheme is the same throughout the entire DigiPak which makes it look professional and uniformed. The blue, white and grey is used to convey a calm, ocean and beach theme. This refers to the title of the album also and helps convey the genre throughout. I would give this DigiPak a level 4 as all of the images and colours work together well and has the beach theme running through it on every side of the cover. It also represents the artist and the album appropriately.
After analysing this piece of work, I now know what I have to do to make my DigiPak as good as this one. I now know how to link my ideas together to create a solid genre running throughout my DigiPak. I also know what to do in order to achieve a level 4 in my own work.