In this task we were told to choose out of a selection of posters to recreate one of them. For this task, I chose the magazine cover above, as I loved the style of it. This magazine cover become quite tricky from the start, as the exact photo was no where to be seen, therefore I improvised and chose a photo which I thought portrayed the same look. This is my copy of the magazine..
In this poster, we had a mission to replicate all the different areas of the music magazine. We had to find the right colours, font, spacing and photo. As I have said previously, the photo for this magazine couldn’t be found meaning I found another photo which portrayed the same look and I personally think that it looks very good.
During this post we used the website https://yougov.co.uk/ which tells us all the demographics of the music magazine cover. This website shows different demographics such as what gender listens to them, what gender listens to them and what else does the audience listen to besides that music artist.
Using this website, we used the demographics to annotate our own music magazine we had been given. We included as much information as we could find out. My music magazine was ‘Q’ and I decided to get a range of results by choosing another one of their magazines, from a different artist, to see how much they differentiate.
I found found out that the magazine ‘Q’ is a a middle/lower class magazine. The artists seem to be the sort of artists that would be in the charts, and still very trendy. The audience is mostly younger (millennials) and the gender is mainly both, which shows that the musical genre is not gender specific. By all the research, the people that read this magazine are usually fun going individuals. The magazine ‘Q’ has a a specific colour scheme with mainly a grey background and always hints of red text to match the logo. This matched the audience as a lot of the audience is young and fun which links to the pop of red, but also grey background makes it more subtle so that older generations read it too.
The 1975 show a lower class type of magazine and Ed Sheeran shows a higher class. The artist I’m focused on is The 1975, as it seems to be in the middle of class range of the magazine, whereas Ed Sheeran could easily be seen in a higher class magazine. The statistics from The 1975 really reflect on ‘Q’s type of audience.
How do I tell the story?
When talking about this in class, we are usually told to think about the technique CLAMPS to show mis-en-scene in your photo. CLAMPS uses the following features:
- Acting and Proxemics
- Makeup and hair
CLAMPS uses the key features of mis-en-scene such as facial expression, props, setting and more. When using these features you must make sure they are appropriate for what you want the audience to see. For example, if someone was supposed to look like an old lady and worse modern clothes with no special makeup effects to change her facial features, this would give the audience the wrong impression. You must make sure that you portray your story correctly.
The use of camera is also very important to create the story as different camera angles show different things. For example, a nigh angle view shows it from a powerful point of view looking down on someone vulnerable and innocent. If the point of view is coming from someone who isn’t powerful or intimidating, then the camera does not work with the story.
Scenario- An old, scared lady being intimidated but a teenager.
The old lady must be seen from a high angle to show that she is smaller and she must be wearing older fashioned clothes. Th old lady must also portray a worried and anxious facial expression. The intruder must be wearing more modern and fashionable clothing. The intruder must also show an angry and scary facial expression to contrast with the old lady.
I think that this analysis will show in my work now as I will be able to use these camera angles and use of CLAMPS to portray a good story in my media.
In this poster, there are many annotations to be made to understand each component, such as:
- Main Cover Star
- Cover lines
These effects show what attracts the audience against all the other magazines. The cover of the magazine is very important to show whats inside the magazine, to attract the audience to buy it. These effects can show a clear example and introduction to the type of magazine that it is (theme) so that the audience knows if they would like it or not. For example, I love pop music so if I saw a rock music magazine I would be able to tell by these affects which would push me away from it whereas the pop music magazines would drag my attention to it because I already have an opinion on it.
Relating back to the previous post ‘technical camera terms’ we had to choose 9 images from your contact sheets and make a collage. These 9 pictures should be the pictures you like the most, and the ones that you think shows the most meaning. We then had to analyse the photo with three hashtags which describes the content. The first hashtag had to be about what type of shot it was e.g. Long shot (technical term). The second hashtag had to describe the story in the photo (denotation) and the last hashtag had to describe what sort of theme the photo represented (connotation). This helps the audience to understand what the photo is trying to suggest and show with the emotive words.
To improve my shots would have to be in a different area to be able to catch shots such as extreme long or extreme high angles. This would make the photo more appropriate to different scenarios such as in a film (more proffesional).
How the camera makes meanings on terms:
When taking photos, the meaning and story is seen not only see through the photo, but is shown through the way you use your camera. The camera can be used is different ways to create the story. A story can also be created by using the system mis-en-scene. However, just as important is the way you use your camera to create effect such as:
Different camera angles:
- High angle
- Low angle
- Canted angle
- Extreme long shot/long shot
- Medium long shot
- Mid shot/MCU
- Close up/big close up
- Extreme close up
- Pan/whip pan
- Hand Held
Examples of why these work in certain situations:
High angle- shows a from a superior angle belittling the character shown.
Close up/big close up- To emphasise emotion in someones facial expression.
Track/dolly- To follow a character when the scene maybe suspicious.
When using mis-en-scene to create a story different characteristics represent different things such as who’s got the power, different social classes and peoples interests. This can give a very subjective first impression.
In small groups (2’s or 3’s) we were set a genre of music to replicate a tour poster in that genre. Me and Laura were set the genre ‘Pop Star’ which although seemed easy, became quite a challenge. I believe that despite the struggles we had, we made it quite well. The genre pop star represented the new type of fashion and what all the celebrities wear. For our moodboard, we had to find things related to pop singers such as: Clothes they wear, props they would use (e.g guitar, microphone), how they would have their makeup, how they would have their hair and other components related to the genre pop star. We categorized these into components to why they are related to the theme pop star.
We then had the task to take photos in our groups in the music genre we were given. We needed to take between around 30-50 of our model and make sure we had at least a few that we really liked. We used areas such as outside, outside using the green screen, the white room, the black/dark room. These are chosen by the clothes your model is wearing and what background will make the clothes and props stand out. We had to make sure to refer to the key features from CLAMPS to make our photoshoot stand out and take amazing photos:
- C- Costume
- L- Lighting
- A- Acting and Proxemics
- M- Makeup
- P- Props
- S- Setting
We then cancelled out to one photo which was our favourite photo. This photo should have aimed to reached the key criteria such as using the right props if needed and making sure the clothes the model wore was suitable for that genre of music. For our pop star, we matched a purple leather skirt which screams pop star with a subtle top. This shows that we didn’t over do it and make it look crazy but we reached a good goal for our model. We used a few accessories such as the pink heart sunglasses. These made her face stand out as a main feature in the photo. Just below her face, was a choker style, glam necklace. This was a good bit of bling which wasn’t too “in your face”. Using CLAMPS really helped to also include mis-en-scene in our photoshoot.
Mis-en-scene: the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film. We used the right props to show the story of the popstar. We didn’t want to over do it with lots of props so we let her be free as most pop stars would walk around the stage without taking stuff with them. We used subtle makeup and left her naturally to show the natural feature of her face. This could give the audience a more welcoming feeling. Her body language shows confidence which any pop star would have to be able to perform in front of crowds of people. The lighting was directly on her with a dark background, which meant she stood out very well with the pops of colour. The camera angle is slightly angled from the bottom as you can see the model looking down at the camera, which adds another dimension. We angled the camera so you could see her from a lower point of view, which was also a long shot to emphasise what it would be like to see her in concert, from an audience point of view.
I think that we used the features mis-en-scene and clamps well enough to portray a great story just by seeing the poster. This experience will help me in future photoshoots to understand why you use the features, and when you use them. We analysed the photo to show features that link to your theme and how they help make the photo stand out.
Blumler & Kats Uses & Gratification Theory
The blumler and Kats uses and gratification theory is divided into four categories. These show you which media you consume on a daily basis. The four categories are:
- Personal Identity
- Social Interaction
- Education and Information
A Media Prosumer is someone who produces and consumes media. For example, I watch a lot of Netflix and the shows I watch are in the category, entertainment. Entertaiment is a term when using media in a personal use only. It can show a lot about someones personality. Leading on from that, is personal identity, which is usually linked to media you enjoy consuming, because you believe it relates to you. An example of this could be the type of music that you listen to. For example, I love Coldplay because I love their style. Their music is the music I love to sing to and makes me happy. I would class this as a form of personal identity. An example of education could be a post on google classroom, as its a type of media for educational purpose only. An example of social interaction is social media, as it is a main way to contact people, and to also comment on people’s media.
The Blumler and Kats Uses and gratification theory will help me with upcoming posts on my blog; This will especially help me with my music magazine, as I can focus in on smaller parts of it to improve each individual area.