Design Skills 1

Design Skills 1

What new design skills or production techniques have you learnt?

I have learnt many new design skills which have helped me create my front cover and my double page spread. These are such as blending two photos together by using a linear gradual opacity.

I have also learnt to use black, white and a primary colour as it makes your front cover very bold and works well together.

WWW-

  • The colours worked super well together
  • The jazzy vibe comes through the magazine as I wanted
  • I like the overall design and layout
  • I think he is a great size on the page

EBI-

  • Trying out more effects
  • using tutorials to help make a cool background

 

So… I am ready to photograph my star.

Mission Statement:

GTGV is going to be a magazine which includes that newest stars and their new pop hits. This magazine will include people such as Adele, Ed Sheeran, Sam Smith (etc.). This frequent magazine is released into the shops every Monday morning, due to the pop music charts changing so often. The demand for this product is quite high, explaining why it is released every week. Every week there will be new main cover star, which will include all of their upcoming songs and projects for the next month. These magazines are seen as a collectable item to the audience, due to the limited edition. There are a huge supply of each magazine spread throughout the UK each week. This helps to make the magazine popular, due to everyone wanting to get their hands on this magazine. This helps for GTGV to get lots of sales on the Monday, ready for the making for next Monday. This magazine shows the confidence in all these talented artists, and how they cope with their everyday problems. This makes the magazine more relatable, which will attract more customers.

Brand Values:

GTGV is very focused on making their audience happy. This means they must keep up to date and release new songs asap. This will be sure to keep their audience interested.

MISE-EN-SCENE:

What is mise-en-scene? Mise-en-scene includes the features such as different use of the camera:

  • Camera angles
  • shutter speed
  • flash
  • Aperture
  • ISO
  • and more…

Mise-en-scene isn’t just about the camera, it’s about what you’re taking a photo of. You must make sure your mise-en-scene is perfect for your theme and what you’re trying to represent. You must make all these features match your theme:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup
  • Props
  • Lighting

An easy way to remember all features is using the word CLAMPS. This will make it easier for you to remember all these key features as they’re very important. This will ensure you get the best shots and make your front cover look its best.

So… I’m ready to make some media!

What do I need to think about when I make my own magazine cover?

When making my own magazine cover I need to think about my audience and purpose. This requires me to understand why I am making this music magazine, what effect it will have and who will want to see it. This will maximize any profit/success made from this project. When making my magazine cover, I must be aware on a fixed audience I am selling this to. This will help with my AIDA- Attract, Interest, Desire and Action. You should only use this technique when you’re confident you know your target market. Once you are, you can use this technique to attract your desired audience and give the right impression for maximum purchases. This will ensure that many of your potential customers will buy your product.

The cover of your magazine is very important, as it is the first thing the audience will see. Therefore, it must include all features that will attract the audience. One main component you must make sure fits its purpose, is the main cover image. This is highly important to attract your chosen target market. There are many aspects to making your main star image- one most important factor is the camera angles. Camera angles vary from close up, depth of field, low angle shot to a long, wide, high angle shot. For example, a high angle shot may show vulnerability and innocence whereas a low angle shot may suggest power and confidence. A wide angle shot shows the scenery and how the different classes treat each other. A close up shot is usually used to show specific detail to the one object/character. You must think about what impression you’re trying to make on the audience and present that in the use of camera angles.

Mise en scene is a very important factor of your magazine cover as it represents the story. This story will be the impact on whether the potential customer will purchase your product or not. The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film is very important. The story should link with your music genre and show features linked to that genre. If the main star image supposed to be rock and is wearing pink, pretty clothes, the use of Mise En Scene is not applicable. Same situation if the music genre is pop and the prop they’re holding is a weapon, as if they were the music genre rock.

The typography is very important too! Different music genres will use different typefaces to link to their music genre. Typefaces should be very minimal and only use 1 or 2 different fonts. Over using different typefaces could look silly and would not achieve the greatest look. As a music magazine cover, you want your masthead to be the biggest text on the page. The masthead is usually the name of the artist or the tour name. This should be the main attraction of your music magazine cover, as the artist is who the audience is going to see. Any fan of the artist, will see their name and be instantly attracted.

Another feature that should be limited is the colour scheme. This is important because over crowding colours can make your theme unrecognizable. Usually magazine covers will consist of 2/3 colours, which will stop the magazine from looking tacky and will make it look modern.

So… How can an image communicate meaning?

How do I tell the story?

When talking about this in class, we are usually told to think about the technique CLAMPS to show mis-en-scene in your photo. CLAMPS uses the following features:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup and hair
  • Props
  • Setting 

CLAMPS uses the key features of mis-en-scene such as facial expression, props, setting and more. When using these features you must make sure they are appropriate for what you want the audience to see. For example, if someone was supposed to look like an old lady and worse modern clothes with no special makeup effects to change her facial features, this would give the audience the wrong impression. You must make sure that you portray your story correctly. 

The use of camera is also very important to create the story as different camera angles show different things. For example, a nigh angle view shows it from a powerful point of view looking down on someone vulnerable and innocent. If the point of view is coming from someone who isn’t powerful or intimidating, then the camera does not work with the story.

For example: 

Scenario- An old, scared lady being intimidated but a teenager.

The old lady must be seen from a high angle to show that she is smaller and she must be wearing older fashioned clothes. Th old lady must also portray a worried and anxious facial expression. The intruder must be wearing more modern and fashionable clothing. The intruder must also show an angry and scary facial expression to contrast with the old lady. 

I think that this analysis will show in my work now as I will be able to use these camera angles and use of CLAMPS to portray a good story in my media. 

So…I’m a media prosumer

Media Collage

Blumler & Kats Uses & Gratification Theory

The blumler and Kats uses and gratification theory is divided into four categories. These show you which media you consume on a daily basis. The four categories are:

  • Personal Identity
  • Social Interaction
  • Entertainment
  • Education and Information

A Media Prosumer is someone who produces and consumes media. For example, I watch a lot of Netflix and the shows I watch are in the category, entertainment. Entertaiment is a term when using media in a personal use only. It can show a lot about someones personality. Leading on from that, is personal identity, which is usually linked to media you enjoy consuming, because you believe it relates to you. An example of this could be the type of music that you listen to. For example, I love Coldplay because I love their style. Their music is the music I love to sing to and makes me happy. I would class this as a form of personal identity. An example of education could be a post on google classroom, as its a type of media for educational purpose only. An example of social interaction is social media, as it is a main way to contact people, and to also comment on people’s media.

The Blumler and Kats Uses and gratification theory will help me with upcoming posts on my blog; This will especially help me with my music magazine, as I can focus in on smaller parts of it to improve each individual area.

The Media Ecology. Map of concepts and Mediascape.

 Ecology Mind Map:

Ecology includes:

  • Technology
  • Distribution
  • Social media
  • Government
  • Creators
  • Audience
  • Institutions
  • Money

All these components were thought of as the most important part of media. We discovered there is no right answer, as all components depend on each other for the media to work. We have learnt that it is an ecology, a system with different interlinking components. I was given technology as the most important. Other pairs in the class had been given other components. Here are a few examples:

  1. Social media is essential for the media ecology to work. Social media is a platform in which provides the audience with media made by creators. Without the social media, there is nowhere for the media to be seen. 
  2. Creators are essential for the media ecology to work. The creators make the media provided for the audience to see and without them we would have no media to view. Creators aren’t just movie directors and pop singers, its most people in the world. Making media can be as small as an Instagram post. 
  3. Government is essential for the media ecology to work. The government controls what is distributed to the public across social media. The government puts restrictions on the media in case of age restricted media. This is essential so that we only see media appropriate for ourselves. 

 

So…Hello Media Studies

Hello, my name is Millishka Nancy Falla (known as Millie Falla). I’m currently studying Business, Media, Economics and Core Maths at Grammar School Sixth Form. I have already enjoyed Photography in my spare time, and Graphics in Secondary School.

What skills I am bringing into media already:

  • Communication skills, I am already quite confident and good at speaking to people. I am good at taking ideas and compromise, to make a great quality product that we aim to achieve. I think that Media Studies will help me even further with this.
  • Teamwork skills, I am good at leading a team, but also love to hear from all points of view, to create a great team.
  • Confidence, although in some areas I may be lacking confidence, in a lot of areas I am proud to show my ideas. I think that sometimes I can become shy when I don’t have an opinion on the subject, however I am hoping that Media Studies will show my confidence even more.

What I hope Media Studies will teach me:

  • Organisation skills, I struggle to be organised a lot of the time, which I hope will improve due to a lot of time management in this course. I hope to keep on top of things, so that I can have a more relaxed persona.
  • Skills on the computer, as I may be lacking them. As much as I love media, I can be somewhat clueless when talking about computer skills. I can already see how media has helped me in that aspect, and I’m sure it will continue to do so.
  • Knowledge of the modern media, I think that this will help my understanding on the modern world and how media impacts it.