Design Skills 2

What new design skills or production techniques have you learnt?

I have learnt how to be critical towards my work to make my work to the best ability it can be. This is very important when using tools on indesign and photoshop such as:

Image result for indesign tools coolImage result for indesign tools cool

Tools such as these can be hard to use at first so it is important that you give yourself critical feedback as it may take time to perfect your project.

I used the zoom tool a lot to help get into area I couldn’t see far away. Sometimes when using Photoshop and Indesign the zoom tool is very important. On Photoshop the zoom tool is a necessity when creating layers(deleting the background) This is so you don’t over/under cut areas.

Another tool that was very helpful was the shapes tool such as rectangle/eclipse to make things such as pugs and plugs. You can also shrink and resize these shapes to create other shapes with them. This is vital when creating a music magazine as your front cover especially will have many shapes needed.

The Gradient Swatch was very helpful and made my images look more formal. This is used to help blend images together and create a cool design with it. This is good when wanting to use more than one photo for the background but they don’t fit together really well.

These tools were very helpful during my process with my music magazine. If I did it again I would have tried out different tools to help create a bigger range of designs. Despite that, I think that the tools I used were used in a very stylish way and made the music magazine very aesthetic.

So… How is it going?

What new transferable skills have you learnt?

The transferable skills that I have learnt are very important and great to achieve from media. I think a very important skill I learnt was communication as it shows how you understand things and present things. We had to use communication skills a lot when we were doing our coursework, due to the multiple voice threads and presentations we produced. The post “So what am I up against?” was one of the first posts including communications skills which is preparing us for our CCR’s at the end of this course. More communication is needed when you talk to models and give them directions. This is vital so that your model knows exactly what to do to get the perfect shot.

Another transferable skill that I learnt through this course was writing skills. This was vital due to the amount of articles and blog posts we have had to write. This ensures that you will get top marks and is a very important skill to learn throughout life. I enjoyed using this because it helped me with my other subjects too. I think this is one of the most important skills that we learn through the media course.

Another skill I learnt was a very important skill in life. I would say that I’m quite an independent person and like to be in control however this course has taught me how to work in a team. Teamwork is very important when doing media as it will be a major part of most projects you take part in. Whilst working in a group you can still use your independence when being a group leader like I like to be, but compromising with everyones ideas is vital.

Time management is something I have always struggled with so doing this course has really taught me how to use a schedule and keep on top of continuous work. This is very important as if you get left behind you are at risk of failing. The blog has helped me a lot with time management, along with essays.

I think these are the most important skills I have learnt and will help me in future scenarios especially in media. These skills will really help me out in any situation and are great aspect to doing this course.

Question 4: So… How did you integrate technologies (software, hardware and online) in this project?

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Design Skills 1

Design Skills 1

What new design skills or production techniques have you learnt?

I have learnt many new design skills which have helped me create my front cover and my double page spread. These are such as blending two photos together by using a linear gradual opacity.

I have also learnt to use black, white and a primary colour as it makes your front cover very bold and works well together.

WWW-

  • The colours worked super well together
  • The jazzy vibe comes through the magazine as I wanted
  • I like the overall design and layout
  • I think he is a great size on the page

EBI-

  • Trying out more effects
  • using tutorials to help make a cool background

 

So… I am ready to photograph my star.

Mission Statement:

GTGV is going to be a magazine which includes that newest stars and their new pop hits. This magazine will include people such as Adele, Ed Sheeran, Sam Smith (etc.). This frequent magazine is released into the shops every Monday morning, due to the pop music charts changing so often. The demand for this product is quite high, explaining why it is released every week. Every week there will be new main cover star, which will include all of their upcoming songs and projects for the next month. These magazines are seen as a collectable item to the audience, due to the limited edition. There are a huge supply of each magazine spread throughout the UK each week. This helps to make the magazine popular, due to everyone wanting to get their hands on this magazine. This helps for GTGV to get lots of sales on the Monday, ready for the making for next Monday. This magazine shows the confidence in all these talented artists, and how they cope with their everyday problems. This makes the magazine more relatable, which will attract more customers.

Brand Values:

GTGV is very focused on making their audience happy. This means they must keep up to date and release new songs asap. This will be sure to keep their audience interested.

MISE-EN-SCENE:

What is mise-en-scene? Mise-en-scene includes the features such as different use of the camera:

  • Camera angles
  • shutter speed
  • flash
  • Aperture
  • ISO
  • and more…

Mise-en-scene isn’t just about the camera, it’s about what you’re taking a photo of. You must make sure your mise-en-scene is perfect for your theme and what you’re trying to represent. You must make all these features match your theme:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup
  • Props
  • Lighting

An easy way to remember all features is using the word CLAMPS. This will make it easier for you to remember all these key features as they’re very important. This will ensure you get the best shots and make your front cover look its best.

So… I’m ready to make some media!

What do I need to think about when I make my own magazine cover?

When making my own magazine cover I need to think about my audience and purpose. This requires me to understand why I am making this music magazine, what effect it will have and who will want to see it. This will maximize any profit/success made from this project. When making my magazine cover, I must be aware on a fixed audience I am selling this to. This will help with my AIDA- Attract, Interest, Desire and Action. You should only use this technique when you’re confident you know your target market. Once you are, you can use this technique to attract your desired audience and give the right impression for maximum purchases. This will ensure that many of your potential customers will buy your product.

The cover of your magazine is very important, as it is the first thing the audience will see. Therefore, it must include all features that will attract the audience. One main component you must make sure fits its purpose, is the main cover image. This is highly important to attract your chosen target market. There are many aspects to making your main star image- one most important factor is the camera angles. Camera angles vary from close up, depth of field, low angle shot to a long, wide, high angle shot. For example, a high angle shot may show vulnerability and innocence whereas a low angle shot may suggest power and confidence. A wide angle shot shows the scenery and how the different classes treat each other. A close up shot is usually used to show specific detail to the one object/character. You must think about what impression you’re trying to make on the audience and present that in the use of camera angles.

Mise en scene is a very important factor of your magazine cover as it represents the story. This story will be the impact on whether the potential customer will purchase your product or not. The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film is very important. The story should link with your music genre and show features linked to that genre. If the main star image supposed to be rock and is wearing pink, pretty clothes, the use of Mise En Scene is not applicable. Same situation if the music genre is pop and the prop they’re holding is a weapon, as if they were the music genre rock.

The typography is very important too! Different music genres will use different typefaces to link to their music genre. Typefaces should be very minimal and only use 1 or 2 different fonts. Over using different typefaces could look silly and would not achieve the greatest look. As a music magazine cover, you want your masthead to be the biggest text on the page. The masthead is usually the name of the artist or the tour name. This should be the main attraction of your music magazine cover, as the artist is who the audience is going to see. Any fan of the artist, will see their name and be instantly attracted.

Another feature that should be limited is the colour scheme. This is important because over crowding colours can make your theme unrecognizable. Usually magazine covers will consist of 2/3 colours, which will stop the magazine from looking tacky and will make it look modern.

So… How can an image communicate meaning?

How do I tell the story?

When talking about this in class, we are usually told to think about the technique CLAMPS to show mis-en-scene in your photo. CLAMPS uses the following features:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup and hair
  • Props
  • Setting 

CLAMPS uses the key features of mis-en-scene such as facial expression, props, setting and more. When using these features you must make sure they are appropriate for what you want the audience to see. For example, if someone was supposed to look like an old lady and worse modern clothes with no special makeup effects to change her facial features, this would give the audience the wrong impression. You must make sure that you portray your story correctly. 

The use of camera is also very important to create the story as different camera angles show different things. For example, a nigh angle view shows it from a powerful point of view looking down on someone vulnerable and innocent. If the point of view is coming from someone who isn’t powerful or intimidating, then the camera does not work with the story.

For example: 

Scenario- An old, scared lady being intimidated but a teenager.

The old lady must be seen from a high angle to show that she is smaller and she must be wearing older fashioned clothes. Th old lady must also portray a worried and anxious facial expression. The intruder must be wearing more modern and fashionable clothing. The intruder must also show an angry and scary facial expression to contrast with the old lady. 

I think that this analysis will show in my work now as I will be able to use these camera angles and use of CLAMPS to portray a good story in my media.