Communicating my Brand

Communicating my brand:

For this task, we had to create a mood board which represented our theme in fonts, colour schemes, and examples of hair, props and outfits. In my magazine, I will use the bright colour scheme but using minimal colours. This mood board will help me to create a good mise-en-scene by using the correct props, lighting, costumes (etc.)

To view my full moodboard click here!

My Audience Profile

My Audience & Dating Profile:

Above is my Audience and Dating profile. I first made my audience profile which includes what the audiences’ interests, likes, dislikes (etc.). This is helpful for the audience to understand if they’ll like this product and will also help the producers know how to attract their new target range.

The Reception Theory:

“Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. … Oppositional Reading – when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.” 

In media, everyone perceives the content in different ways. This shows that people have different opinions and values on certain types of media. The media can be seen in three different ways:

  • Oppositional reading
  • Dominant or preferred reading
  • Negotiated reading

Most of the media isn’t made to be seen in a certain way, it is created within the relationship between the text and the reader. These views can be carried onto another person(preferred), some views are carried on (negotiated) or it can be disagreed with (oppositional). With the magazine, the ideal perception would be preferred as it means the audience shares the same views as the magazine.


Branding Ideas + Mission Statement

My Magazine Name:

My magazine name is GTGV which stands for Global Tunes Go Viral. This is due to my artist I’m basing my magazine off of, is very famous. I think this magazine would be quite high end music (good quality and true talent) and would be very popular with most people. The music that would be featured on this magazine brand would be all music in the top charts and latest hit songs.

The genre I have chosen to do is soul pop/jazz. It’s very powerful, but slow music. The lyrics have a lot of feelings and emotion to them. I listen to this music on a daily basis and it helps when you’re having a bad day. Usually this type of music can help you relate and not feel alone.

Word Cloud:

This word art is a visual representation of what my genre is like.These adjectives describe the type of music my music magazine is based on. This is a great way to show the audience my values and views within music.

Mission Statement:

GTGV is going to be a magazine which includes that newest stars and their new pop hits. This magazine will include people such as Adele, Ed Sheeran, Sam Smith (etc.). This frequent magazine is released into the shops every Monday morning, due to the pop music charts changing so often. The demand for this product is quite high, explaining why it is released every week. Every week there will be new main cover star, which will include all of their upcoming songs and projects for the next month. These magazines are seen as a collectable item to the audience, due to the limited edition. There are only 1000 copies of each magazine spread throughout the UK each week. This helps to make the magazine feel special and usually when there’s a limited supply of something, it is seen to have much more value than an unlimited stock of an item. This helps for GTGV to get lots of sales on the Monday, ready for the making for next Monday. This magazine shows the confidence in all these talented artists, and how they cope with their everyday problems. This makes the magazine more relatable, which will attract more customers.


Audience Profiling

Audience Profiling

During this post we used the website which tells us all the demographics of the music magazine cover. This website shows different demographics such as what gender listens to them, what gender listens to them and what else does the audience listen to besides that music artist.

Using this website, we used the demographics to annotate our own music magazine we had been given. We included as much information as we could find out. My music magazine was ‘Q’ and I decided to get a range of results by choosing another one of their magazines, from a different artist, to see how much they differentiate.

I found found out that the magazine ‘Q’ is a a middle/lower class magazine. The artists seem to be the sort of artists that would be in the charts, and still very trendy. The audience is mostly younger (millennials) and the gender is mainly both, which shows that the musical genre is not gender specific. By all the research, the people that read this magazine are usually fun going individuals. The magazine ‘Q’ has a a specific colour scheme with mainly a grey background and always hints of red text to match the logo. This matched the audience as a lot of the audience is young and fun which links to the pop of red, but also grey background makes it more subtle so that older generations read it too.

The 1975 show a lower class type of magazine and Ed Sheeran shows a higher class. The artist I’m focused on is The 1975, as it seems to be in the middle of class range of the magazine, whereas Ed Sheeran could easily be seen in a higher class magazine. The statistics from The 1975 really reflect on ‘Q’s type of audience.

Conventional design features of a magazine

In this poster, there are many annotations to be made to understand each component, such as: 

  • Plug
  • Pug
  • Masthead
  • Captions
  • Main Cover Star
  • Cover lines
  • Barcode
  • Issue/date
  • Price
  • Inset

These effects show what attracts the audience against all the other magazines. The cover of the magazine is very important to show whats inside the magazine, to attract the audience to buy it. These effects can show a clear example and introduction to the type of magazine that it is (theme) so that the audience knows if they would like it or not. For example, I love pop music so if I saw a rock music magazine I would be able to tell by these affects which would push me away from it whereas the pop music magazines would drag my attention to it because I already have an opinion on it.