We are all prosumers and consumers that live in a symbiotic relationship within the many types of media…

These four types of media can be shown through the Blumler and Katz uses and gratification theory which shows how we gain pleasure from media, these four sectors are:

1. Entertainment and diversion: This is the type of media that allows us to escape from the reality of the world. Examples include Netflix, films and reality TV.
2. Social interaction: This is the type of media where we get the opportunity to build relationships as well as providing a reason to talk. Examples include drama series and reality TV.
3. Personal identity: This is the type of media where we can express who we are, our values and beliefs, and reinforce what we do not believe in as individuals. Examples include Facebook and culture magazines.
4. Information and surveillance: This is the type of media whereby we learn about what’s going on in the world. Examples include the BBC news or the Guernsey press.

These types of media are depicted in my collage below.

By knowing how the Blumler and Katz uses and gratification theory works and affects us as individuals, it could help me with designing my own music magazine along with other products, as I would know what type of response to aim for to be a successful producer and get the best possible results.