Feedback from teacher screencastify

Feedback

Nice image of badge for profile photo, delusions hashtag is powerful. Who the artist is following is good because they are similar, the link to music video does not work but overall profile is good. Driving the release date for the album, cross media convergence with snapchat pushing delusions. Continue to push the image to the audience, merch involves audience, make the link work to website.

Cross media convergence with capital FM, link in Roman Kemp to post, pushing the instagram live and charity for support. Getting the audience to interact with the artist so that it hopefully goes viral, giving the fans close ups to the photo shoot. Push the editing for the music video, thanks to editing team, finally the launch of the album make a link to where audience can purchase the album. Perhaps add a link to Spotify and Apple music, overall effective with synergy and cross media convergence all pushing the promotion of the album to the audience.

Targets:

• enable link to the music video
• link to the merch website
• link in Roman Kemp to the radio post
• push the editing for the music video
• add a link to Spotify

Improvements

Self reflection

I think that the overall presentation of our social media page is very effective towards a target audience as it really forwards the ideas of the star image, and pushes the important information. Throughout the posts uploaded onto the instagram page there is a constant reminder of the album release date and presence of the artist to the audience, I think that the layout and structure of posts is very effective to correctly promote the release of the new album “Delusions” to the audience, the elements of cross media convergence and synergy add to the strength of promotion on the artists account. The branding in the social media page is powerful as the link to merch and giveaways further gives presentation of the star image, and in a result makes the posts more powerful towards a specific audience.

In our second draft there is a stronger sense of branding and point of sale as we added a link to spotify and other streaming sites so that all audiences can listen to the new album, we constantly involve the audience with audience interaction through snapchat and giveaways. This effect makes the artist seem closer to them personally helping to sell the album, making the artist seem more ordinary and simple increases the number of audience members interested in his music and posts on social media.

Document of Timeline plan

Powerpoint of social media page

Screen castify of Harry Styles Facebook page

Below is a screen castify of Harry Styles’ Facebook page, in which we have analysed the first five posts in terms of their significance on a social media page, we mention AIDA and the terminology from Blumler and Katz.

Web Page design terminology

This is a slideshow of some key terms analysed on Harry Styles’ Facebook page.

Below is a document of the key terms of the social media page.

Please click image to see full document