Web Page Conventions
In preparation of creating our own website Babul and I analysed a professional website of the artist. We chose her in particular because she matches our genre of indie pop, also through doing some research on youtube her music videos are very similar in terms of tempo and themes. AIDA (attraction, interest, desire and action) is a key concept to factor in when creating a website, and it is important that this is consistently maintained whilst doing so. We also made it a necessary to use Blumler and Katz ‘Uses and Gratifications’ (for example information or personal identity), which must be consistently embedded through our website. This would ensure that our target audience will go and visit our website consistently, and support the artists brand image as a whole.