October 16

Digipack Draft 1

Front Cover

Left Panel Right Panel

Back Cover


Below is a screen castify by our Media teacher, reflecting on our work and pointing out what was done well and what could be improved.

Things that we did well:

  • Nice, fresh, nature feel to it, fits the genre.
  • Likes drop shadow on name.
  • Lovely picture for back cover.
  • Spines are good.
  • like heart shaped stone- play with exposure.

Points for improvement:

  • Make the star bigger.
  • Bit too plain for masthead.
  • Maybe change text on back cover so it’s not over model.
  • Text on spine don’t look centered.
  • Change size of text for masthead.
  • Inside right isn’t good, too much of model.
  • Play with stone.
October 14

Evaluation of Shoot or Graphic Design

Babul and I spent a day out at cobo beach doing our first shoot for the digipak and website. We took a vast amount of photos and having looked at them, we now must evaluate whether they were taken well and if it was a successful shoot.

Firstly, I thought in terms of the shot types, we were hugely successful, we captured extreme long shots, long shots, mid shots and close ups. The distances we got of the model were done effectively, we also got a few different angles such as high angle and canted angle just to have a variety and see what is effective.

When we came to looking for images that would be suitable for our digipak, we quickly filled the front and back cover as well as the inside left panel, but then realised we did not have a suitable inside right panel image. Although we took a large range in distances and angles, we did not take into account the fact that all the images were very similar in terms of the scenery and look of it. Although this meant the photos were conventional to a genre as a group, it meant that the digipak would look too similar and boring.

Overall I felt this was a really successful shoot and by having a good amount of photos we could manipulate them in photoshop and come up with some really good images.

October 13

Production Skills

During the process of creating our Digipak, there were skills that Babul and I really had to learn and adapt to. Most of this was done in Photoshop where we edited and manipulated the photos we had taken, this was done to not just make the image easier on the eyes, but also to fit the mood and genre that we were trying to connote. Firstly, for the front and back covers of the digipak we applied a filter on the image to create a darker and more rough feel to it, this was done through a black and white gradient map. In addition to this we applied a gradient fill as well as an exposure layer to give the image more exposure, this create the sense that the model was isolated which is a key theme to our digipak.

It was definitely extremely helpful having the template for a digipak already implemented on the page so we didn’t have to create the layout ourselves, which kept the design conventional to a digipak design. An accessory to this is having spines on the page, this was a small but very key part to our design, as the spine is seen first when being searched for in a shop. This meant that we had to be very thoughtful of what text style and size we would have showing the artists name and album name.

October 12

Contact Sheet

These are our contact sheets from the photos that were taken on our shoot. I thought this shoot was really successful, there are definitely photos with the potential to make it onto our digipak. Babul and I were really able to play around with our ideas, we could both be producers and directors of the shoot, playing off each others ideas, and ultimately keeping the theme distinctive.

October 8

Photoshoot / Design Production Meeting and Risk Assessment

Below is our completed rick assessment, we have planned to go to cobo beach to get some pictures, primarily to go towards our front cover, but also the possibility of going on and of the panels. We had to take into account all hazards that could come about and how we would deal with these hazards to prevent them occurring. Once we did this we had our teacher sign the sheet off meaning that we could undergo the sheet.

Following our risk assessment, Babul and I created our Production Meeting Agenda where we planned what we wanted the model to look like, taking into account clothing, props and makeup.



October 3

Feedback on Mock-up and Targets

Having completed our digipak mock-up, we took the product to our peers and friends to see whether our mock-up was conventional to it’s genre and whether we had done a good job of making it how we intended for it to look. We made two lists, one of music genres and another of a range of adjectives. We then showed these people our digipak mock-up and had them tick the genre they thought best fitted the digipak, following this they were then instructed to tick the adjectives that felt appropriate to describe the digipak, they were allowed to tick more than one adjective due to the fact that more than one adjective applied to the digipak.

Below are the results:

In terms of the genre, 4 out of the 11 people chose indie pop which was our chosen genre. Although this number is not convincing it was the most chosen genre out of all of them which lets us know we are on the right track. The genres, classic rock and indie rock were chosen 5 times between them which is valuable in letting us know that our digipak is giving off a rock vibe which needs to be altered. In my opinion I don’t understand how it could be rock as it doesn’t share any conventional features with the genre, the only possibility that it could look anything like a rock digipak is the fact that there is a general dark them but this is also shared with the genre of indie, especially concerning the emotions I wanted to evoke.

I feel that the list of adjectives were utilised much better and had a lot more successful outcome. The reoccurring words were, loss, loving, sad and intense, which were ultimately our goal and the moods and emotions we wanted to create.  We purposefully used darkness and roughness to connote a very intense image that would portray the heartbreak and loss of the music, so having our peers choose these adjectives correctly provides confidence to us that we are on the right track.

The targets for improvement are:

  • Make a more clear pop image to take it away from rock.
  • Add some more colour maybe on the inside panels.
October 2

Digipak Photo Mock-up

Here is a mock-up of my digipak for my artist and his album. We used a range of social medias and sites to find images and conventional pictures that would match our genre of indie pop and communicate our star image and ideas. The mock-up is really just a base for our final product and what we want the general idea to look like.

The front cover is conventional every professional digipak design, having the artists name (Fin Wolf) and album name (Lost Love).  The front cover also consists of the performer which is associated mostly with genre’s such as R&B and Pop, where there is a main star as the main focus of the front cover, we decided to take a more indie/ alternative view on our production so we found an image that hid the stars face creating a sense of hidden identity, making this more conventional to indie pop. I also think that the inclusion of the balloons meant that the focus of the front cover was separated over the page making it less conventional to pop.

The inside panels still keep the theme of hidden identity consistent. The first panel illustrates a male smoking, the smoke hiding his identity. Smoking is often associated with stress and rebellion, in this case it could be evoked as a cause of healing his broken heart and really highlighting his depressed state of mind. Smoking is certainly a lot less common activity in today’s world due to modern scientific health investigations, however it is still apparent in many industries and parts of the world, indie artists are often pictured as smokers which seems to be conventional to it’s genre, this may be due to the inspiration of the music which tends to be quite stressful and sad.

The second panel depicts a female looking over banisters down to what looks like an endless staircase into darkness. Her identity is still hidden by the way the camera is angled and how she is looking down. The high camera angle looking down on the female connotes that she lacks power in her current position and is intimidated. The effect of darkness being show further down the staircase highlights the mysteriousness of the image. The darkness of the image presents the general feeling of the cover as melancholy and dismal.

The back panel once again reinforces the theme of identity, exhibiting a woman who’s face is hidden by her hair blown in the wind. The general image of the back panel is of a rough environment consisting of the elements water and wind. The effect of the windiness makes the environment look uncomfortable yet making a smooth, pleasing image, this idea is strengthened by the waves crashing in the background, mixing the roughness and destruction of the waves yet portraying them as beautiful and elegant, this could be seen as portraying the female of the image, contrasting roughness with beauty. What is brought to light in this image is the blackbird, illustrated to be flying away from the female. After looking it up, I found that ‘blackbirds symbolise potential, the black feathers of the bird are like the void, endless possibilities lie within the blackness of the void.’ Taking this into account, I thought that this would work effectively in creating the sense of mystery and void for potential which I think also relates well to our artist and his song.

In reflection of this task, I believe that we had a good go at investigating the genre and finding images and fonts that are conventional to indie pop and what we want to create.

October 1

Digipak Moodboards

We were given the task of creating a moodboard that matched conventions of our genre and ideas of what our digipak would eventually look like. It was a 3-D moodboard that we first had to create, which should be a mix of images, fonts, articles colours etc that embody the overall vibe that we are trying to connote. We really had to take into account how we would represent the star image and the communication of our meta-narrative. Although it is important to be different and creative, for this task we had to try and be generic as possible, keeping to the blueprint of the genre and connoting similar ideas to other indie pop conventions. We took into account the repertoire of elements and that we needed to be a label for that performer but at the same time offering predictable pleasure being innovative and creative.


We used quite a range of colours in our 3D moodboard to test out what we thought would work and what was conventional to our genre. This moodboard is very different to our following one which is made up primarily of album covers and fonts. We really looked into what these different materials and objects would evoke, this helped us in identifying what would work well when it comes to designing our digipak. I believe our moodboard connotes a sense of pain and roughness which is brought about by the materials used and the use of a packet of pills, this in my eyes creates a sense that he turns to drugs to ease the pain of a potential heartbreak which is enforced by the drawing of a heart with what looks like a red lipstick, this is conventional of the music.

In our second moodboard we had a closer look as fonts, we identified that we liked the look of sans serif and that we would most likely aim to use it. When looking for inspiration, we noticed that the majority of indie pop album covers and digipak designs were simplistic and didn’t over do it on after effects, they also tend to keep consistent colour schemes, this has been significant to our understanding of the genre indie pop and how we will convey the genre on a digipak.

September 26

Digipak – Previous Students Work

I have chosen this Digipak design of Ariana Grande’s album, Ignite. This is the work of a previous student, I believe it was important to analyse this Digipak because it is of very high quality which is great inspiration when making our own one. I was inspired by the use of simplicity but effectiveness, especially the use of incorporating artwork.

I will be analyzing this Digipak based on the following assessment criteria.

Use of Camera and Photoshop:

I don’t particularly think the Photoshop skills are what struck me instantly, but more so the use of camera. The way the camera is used is conventional to pop music and especially female pop, it is clear that they took this into account, as the front cover is simply of the main star using a closeup which makes her the centre of attention.

I find that the contrast of colours red and white work greatly in connoting the themes of red and bringing the colour to light, simply it is pleasing to the eyes. The colour red can connote many different ideas depending on what the colour is surrounded by and it’s ideas. The red from the Digipak for me conveys love, passion, and seduction, I think this is due to the fact that the star is shown with what looks like no clothes on, I believe the producers of the Digipak did this on purpose to connote the listed ideas of what the red resembles. I love the fact that this red theme is portrayed throughout the Digipak to create a pattern. I also believe that the colour white is emphasised in the design to both contrast the red and characterise the main star as pure. Overall, it is quite a basic use of Photoshop but I would say it is a good use of camera, I would give it an lower level 4 band for shot distances and upper level 3 for manipulating photos.

Selection of Mise-en-Scene:

I felt the use of mise-en-scene was executed well for the design of this digipak, I believe that keeping it simple and not going overboard on mise-en-scene as effective in keeping the design conventional to female pop. Framing is kept simple with not trying to fit too much into it which would make it chaotic which is not conventional. The star takes up almost all of the frame which I think is significant for this genre as the artist and star image is the most important thing.

When first seeing the front cover I thought it was unconventional to have the hair band round her wrist and that it wasn’t professional, it was only when I realised that it featured on the inside of the digipak that I realised it was a good use of prop as it evokes the creativeness of the album, it also connotes the female nature of the album as hair bands are more typically associated with females.  Overall, I think that the use of mise-en-scene is basic yet effective which is why I would give it a lower level 4.

The Choice of Words:

I think that lexis is chosen effectively for this digipak as the word ignite seems fitting for the genre and the design itself. Firstly, the word ‘ignite’ relates to creating a spark or a fire, I believe that this is chosen in relation to the colour red which is also associated with red. I also believe that when you ignite something you are starting something that is uncontrollable which in my opinion depicts the idea that she is starting her career and creating a movement. In terms of the actual design of the font and size, in my opinion it is a poor choice of text. Although I can see there is definitely an effort to make the font conventional to the genre I just think the text looks weak and is no way bold, it strikes me as text that would be shown as a quote of star but I do not believe it is effective as a masthead. For this, I would rate it as upper level 4.

Creative use of DTP:

I feel that colour played a big part in this design, the use of red connotes such a vivid image of passion, love and lust. The use of actually making the hair red which I don’t know whether is photo shopped or dyed makes the image of the digipak so much more exuberant and full of life. The use of colour really communicates to the audience what they should be expecting which is music full of love and passion.

As I’ve said previously I’m not keen on the chosen typefaces which is what in my opinion would bring the design down.

Due to this I would give the colour use an upper 4 mark.

September 17

Our Mission Statement

It is important to take into account key marketing strategies, how to sell your product? Who you’re selling to? Why your product is unique?

  • We took into account who we are selling our video to through YouGov, although our actual song was not available to search, we did some basic research on YouGov, we searched other indie pop artists who tended to have similar audiences and demographics. The demographics were: a female, 18 to 24 years old, left wing political views and reasonably low monthly spare money. From this we interpreted that because they were young we had to make sure our artist had to be ‘down with the kids’ and share the same problems and feelings as they would. The potential audience enjoy family shared movies and series such as Wreck it Ralph and Friends. As well as using YouGov, we also used our artists twitter which seemed to match this relatable persona.
  • Having discussed that our audience is at the lower end of the spectrum in terms of age, as well as using a bit of research online and being a part of that age group we know that vinyl records are becoming popular once again which makes us believe that it is important for our artist to sell his music through vinyls as it will appeal to our target audience and make it unique in the modern era. There is no doubt that his music will be able to be purchased online also, it is a necessity in this generation for music to be downloaded but I do believe selling the music as Vinyls is a great idea.
  • There is no doubt that there are similar artists who pose as competition to our artist, such as, Birdy, Bon Iver and Ben Howard, all successful artists. The real question is, why is our artist different? Not only does our artists name not begin with a B but our artist gives a real close up look of his life and a relatable relevance to the audience who don’t feel as friendly with any other artists.
  • Fin Wolfhard is a new up and comer in the industry, he’s had one hit single but is looking to stay at the top. This freshness gives him an advantage as he has a first impression which can be whatever he wants it to be. As stated before the star image is this down to earth, relatable guy that is just in it for the music, not for the fame. It is important that his feet are kept firmly on the ground and remembers where he came from, he is just representing the ordinary people.

This is the Mission Statement for Finn Wolfhard.

Finn, so talented they had to give him two N’s. He cuts through the charts like a finn through water. Eccentric, exciting, energetic, 3 words that give him justice. He’s down to earth and has a universal appeal, he keeps his feet firmly on the ground but still able to fly. Inclusive of his audience and inspired by love. You’ve never seen an indie artist this fun.