November 10

Web Page Draft One and Final Draft With What Has Changed.

This is the first draft of our Web Page:



Based on the feedback that we received from our teacher these are our targets we have compiled together :

  • Create some news articles
  • Insert our mission statement in our bio
  • Delete unnecessary links and social media icons
  • Include some different shots that we’ve taken
  • Hype our album and music video more, also including the digipak for hyping up the album

Following the feedback we received, we have made a series of adjustments. Here is the updated version:

The steps we took towards improving our Web Page are as following :

  • Implemented our digipak more thoroughly on our website.
  • Included a gallery of our artist, which gives more inside on his life.
  • Included many more different images as part of the gallery.
  • Included a news page with some headlines.
  • Implemented our mission statement as part of the ‘about’/bio section of the artist.

Overall, with the feedback given we were pleased with the outcome of our website.

November 7

Website Previous Students Work

This is the second task on the way to making our own website. I have taken a look at multiple previous students’ work and looked at the technical conventions used, this is in an attempt to aid the creation of my website to make it it to the highest possible quality.


I will analyse and answer five success criteria.

1)How accessible is the website?

When trying to find the website online I struggled massively, I couldn’t access it at all as there were just facebook profiles and videos coming up.

2) How easy is it to navigate?

It is easy to navigate round the site through clicking on the bars at the top or by just scrolling down the page, the transitions are smooth and are no problem. However, I found that when I had already gone down the page by either clicking on a bar at the top or scrolling down there was no longer the option to click on the navigation bars, although you could still find your way down the chronological feed it meant that you couldn’t go to your desired information instantly. This was the only problem that hindered the page’s navigation.

3) What information were you able to find out about the star?

The information that I was able to find out about the star was very limited, there was no information about the artist. The closest there was to information about him was the incorporated tweets that gave a slight idea of what he thought about some topics. One of these was that he likes pizza, another is he is hard working and lastly is that he is against piracy, this is very weak information and gives us a very little insight into the life of this star.

4) How did the branding of the website communicate a consistent brand image as portrayed in the music video and digipak?

The website communicated a very pakistani culture, this was hugely reinforced by the music video that represented a pakistani ceremony. Although I thought the music video was poorly executed, the whole media, design, video and digipak all kept to this yellow colour scheme which was a positive that I took away from the website. I feel that it represented Pakistan culture really well and kept this theme consistent.

5) How does the website fulfil the audiences’ uses and gratification? (Blumler and Katz) 

The website does fill the audiences uses and gratifications as it provides tour dates, merchandise and mostly everything a website should have, however, it seriously lacks information regarding the life of the artist.

The site allows fans to show that they have a personal identity of being a fan of the artist by selling T-shirts and hats on the merchandise area of the site, and it features links to the social media accounts for the band as well as featured tweets which allows fans to interact with the band. The site also aims to entertain with the latest music video being embedded into the site.

November 6

Web Page Conventions

In preparation of creating our own website Babul and I analysed a professional website of the artist. We chose her in particular because she matches our genre of indie pop, also through doing some research on youtube her music videos are very similar in terms of tempo and themes. AIDA (attraction, interest, desire and action) is a key concept to factor in when creating a website, and it is important that this is consistently maintained whilst doing so. We also made it a necessary to use Blumler and Katz ‘Uses and Gratifications’ (for example information or personal identity), which must be consistently embedded through our website. This would ensure that our target audience will go and visit our website consistently, and support the artists brand image as a whole.


October 19

Digipak Draft 2

Here is the second draft of our digipak:

Front Cover

Inside Left Panel

Inside Right Panel

Back Cover


  • Centred the text on the spine.
  • The masthead has been developed to a different font as well as being moved around with different sizes and letter spacing.
  • The text on the back cover has been re-positioned so it doesn’t cover the star.
  • The inside right panel has changed completely, where we’ve used the image of the stone and played around in photoshop to create a cool and quirky image.

We then took this second draft to our peers and had them take a look at it and evaluate what works well and what could do with improving.

Peer 1:

  1. The images suit the genre well, the dark done of the effect applied to it also creates the dark emotional feel to it.
  2. The  colours compliment each other.
  3. The positioning of the model is great.
  4. The image of the back cover looks a bit stretched.
  5. The text at the bottom of the text is a bit stretched.

Peer 2:

  1. The fonts are chosen well and suit the digipak.
  2. Colours compliment each other.
  3. The use of photoshop effects are done really well on the inside right panel.
  4. Possibly more colour correction on the back cover.
  5. The colour of the text on the back for the tracks should be changed to white to match the colour scheme of the front cover.

Peer 3:

  1. The colour of the sky and clouds on the inside right panel are done well.
  2. The drop shadow done on the masthead looks really good.
  3. Good colour palette choice.
  4. The artist name could be at the top of the front cover while the album name is at the bottom.
  5. Choose a different image to be on the left of the broken rock in the image in the left inside panel as it is too similar to the front cover.

To conclude I thought having this task of our peers analysing our digipaks was really useful as we could get another few opinions on what could make our digipak even better.

October 16

Digipack Draft 1

Front Cover

Left Panel Right Panel

Back Cover


Below is a screen castify by our Media teacher, reflecting on our work and pointing out what was done well and what could be improved.

Things that we did well:

  • Nice, fresh, nature feel to it, fits the genre.
  • Likes drop shadow on name.
  • Lovely picture for back cover.
  • Spines are good.
  • like heart shaped stone- play with exposure.

Points for improvement:

  • Make the star bigger.
  • Bit too plain for masthead.
  • Maybe change text on back cover so it’s not over model.
  • Text on spine don’t look centered.
  • Change size of text for masthead.
  • Inside right isn’t good, too much of model.
  • Play with stone.
October 14

Evaluation of Shoot or Graphic Design

Babul and I spent a day out at cobo beach doing our first shoot for the digipak and website. We took a vast amount of photos and having looked at them, we now must evaluate whether they were taken well and if it was a successful shoot.

Firstly, I thought in terms of the shot types, we were hugely successful, we captured extreme long shots, long shots, mid shots and close ups. The distances we got of the model were done effectively, we also got a few different angles such as high angle and canted angle just to have a variety and see what is effective.

When we came to looking for images that would be suitable for our digipak, we quickly filled the front and back cover as well as the inside left panel, but then realised we did not have a suitable inside right panel image. Although we took a large range in distances and angles, we did not take into account the fact that all the images were very similar in terms of the scenery and look of it. Although this meant the photos were conventional to a genre as a group, it meant that the digipak would look too similar and boring.

Overall I felt this was a really successful shoot and by having a good amount of photos we could manipulate them in photoshop and come up with some really good images.

October 12

Contact Sheet

These are our contact sheets from the photos that were taken on our shoot. I thought this shoot was really successful, there are definitely photos with the potential to make it onto our digipak. Babul and I were really able to play around with our ideas, we could both be producers and directors of the shoot, playing off each others ideas, and ultimately keeping the theme distinctive.

October 8

Photoshoot / Design Production Meeting and Risk Assessment

Below is our completed rick assessment, we have planned to go to cobo beach to get some pictures, primarily to go towards our front cover, but also the possibility of going on and of the panels. We had to take into account all hazards that could come about and how we would deal with these hazards to prevent them occurring. Once we did this we had our teacher sign the sheet off meaning that we could undergo the sheet.

Following our risk assessment, Babul and I created our Production Meeting Agenda where we planned what we wanted the model to look like, taking into account clothing, props and makeup.



October 2

Digipak Photo Mock-up

Here is a mock-up of my digipak for my artist and his album. We used a range of social medias and sites to find images and conventional pictures that would match our genre of indie pop and communicate our star image and ideas. The mock-up is really just a base for our final product and what we want the general idea to look like.

The front cover is conventional every professional digipak design, having the artists name (Fin Wolf) and album name (Lost Love).  The front cover also consists of the performer which is associated mostly with genre’s such as R&B and Pop, where there is a main star as the main focus of the front cover, we decided to take a more indie/ alternative view on our production so we found an image that hid the stars face creating a sense of hidden identity, making this more conventional to indie pop. I also think that the inclusion of the balloons meant that the focus of the front cover was separated over the page making it less conventional to pop.

The inside panels still keep the theme of hidden identity consistent. The first panel illustrates a male smoking, the smoke hiding his identity. Smoking is often associated with stress and rebellion, in this case it could be evoked as a cause of healing his broken heart and really highlighting his depressed state of mind. Smoking is certainly a lot less common activity in today’s world due to modern scientific health investigations, however it is still apparent in many industries and parts of the world, indie artists are often pictured as smokers which seems to be conventional to it’s genre, this may be due to the inspiration of the music which tends to be quite stressful and sad.

The second panel depicts a female looking over banisters down to what looks like an endless staircase into darkness. Her identity is still hidden by the way the camera is angled and how she is looking down. The high camera angle looking down on the female connotes that she lacks power in her current position and is intimidated. The effect of darkness being show further down the staircase highlights the mysteriousness of the image. The darkness of the image presents the general feeling of the cover as melancholy and dismal.

The back panel once again reinforces the theme of identity, exhibiting a woman who’s face is hidden by her hair blown in the wind. The general image of the back panel is of a rough environment consisting of the elements water and wind. The effect of the windiness makes the environment look uncomfortable yet making a smooth, pleasing image, this idea is strengthened by the waves crashing in the background, mixing the roughness and destruction of the waves yet portraying them as beautiful and elegant, this could be seen as portraying the female of the image, contrasting roughness with beauty. What is brought to light in this image is the blackbird, illustrated to be flying away from the female. After looking it up, I found that ‘blackbirds symbolise potential, the black feathers of the bird are like the void, endless possibilities lie within the blackness of the void.’ Taking this into account, I thought that this would work effectively in creating the sense of mystery and void for potential which I think also relates well to our artist and his song.

In reflection of this task, I believe that we had a good go at investigating the genre and finding images and fonts that are conventional to indie pop and what we want to create.

October 1

Digipak Moodboards

We were given the task of creating a moodboard that matched conventions of our genre and ideas of what our digipak would eventually look like. It was a 3-D moodboard that we first had to create, which should be a mix of images, fonts, articles colours etc that embody the overall vibe that we are trying to connote. We really had to take into account how we would represent the star image and the communication of our meta-narrative. Although it is important to be different and creative, for this task we had to try and be generic as possible, keeping to the blueprint of the genre and connoting similar ideas to other indie pop conventions. We took into account the repertoire of elements and that we needed to be a label for that performer but at the same time offering predictable pleasure being innovative and creative.


We used quite a range of colours in our 3D moodboard to test out what we thought would work and what was conventional to our genre. This moodboard is very different to our following one which is made up primarily of album covers and fonts. We really looked into what these different materials and objects would evoke, this helped us in identifying what would work well when it comes to designing our digipak. I believe our moodboard connotes a sense of pain and roughness which is brought about by the materials used and the use of a packet of pills, this in my eyes creates a sense that he turns to drugs to ease the pain of a potential heartbreak which is enforced by the drawing of a heart with what looks like a red lipstick, this is conventional of the music.

In our second moodboard we had a closer look as fonts, we identified that we liked the look of sans serif and that we would most likely aim to use it. When looking for inspiration, we noticed that the majority of indie pop album covers and digipak designs were simplistic and didn’t over do it on after effects, they also tend to keep consistent colour schemes, this has been significant to our understanding of the genre indie pop and how we will convey the genre on a digipak.