I have chosen this Digipak design of Ariana Grande’s album, Ignite. This is the work of a previous student, I believe it was important to analyse this Digipak because it is of very high quality which is great inspiration when making our own one. I was inspired by the use of simplicity but effectiveness, especially the use of incorporating artwork.
I will be analyzing this Digipak based on the following assessment criteria.
Use of Camera and Photoshop:
I don’t particularly think the Photoshop skills are what struck me instantly, but more so the use of camera. The way the camera is used is conventional to pop music and especially female pop, it is clear that they took this into account, as the front cover is simply of the main star using a closeup which makes her the centre of attention.
I find that the contrast of colours red and white work greatly in connoting the themes of red and bringing the colour to light, simply it is pleasing to the eyes. The colour red can connote many different ideas depending on what the colour is surrounded by and it’s ideas. The red from the Digipak for me conveys love, passion, and seduction, I think this is due to the fact that the star is shown with what looks like no clothes on, I believe the producers of the Digipak did this on purpose to connote the listed ideas of what the red resembles. I love the fact that this red theme is portrayed throughout the Digipak to create a pattern. I also believe that the colour white is emphasised in the design to both contrast the red and characterise the main star as pure. Overall, it is quite a basic use of Photoshop but I would say it is a good use of camera, I would give it an lower level 4 band for shot distances and upper level 3 for manipulating photos.
Selection of Mise-en-Scene:
I felt the use of mise-en-scene was executed well for the design of this digipak, I believe that keeping it simple and not going overboard on mise-en-scene as effective in keeping the design conventional to female pop. Framing is kept simple with not trying to fit too much into it which would make it chaotic which is not conventional. The star takes up almost all of the frame which I think is significant for this genre as the artist and star image is the most important thing.
When first seeing the front cover I thought it was unconventional to have the hair band round her wrist and that it wasn’t professional, it was only when I realised that it featured on the inside of the digipak that I realised it was a good use of prop as it evokes the creativeness of the album, it also connotes the female nature of the album as hair bands are more typically associated with females. Overall, I think that the use of mise-en-scene is basic yet effective which is why I would give it a lower level 4.
The Choice of Words:
I think that lexis is chosen effectively for this digipak as the word ignite seems fitting for the genre and the design itself. Firstly, the word ‘ignite’ relates to creating a spark or a fire, I believe that this is chosen in relation to the colour red which is also associated with red. I also believe that when you ignite something you are starting something that is uncontrollable which in my opinion depicts the idea that she is starting her career and creating a movement. In terms of the actual design of the font and size, in my opinion it is a poor choice of text. Although I can see there is definitely an effort to make the font conventional to the genre I just think the text looks weak and is no way bold, it strikes me as text that would be shown as a quote of star but I do not believe it is effective as a masthead. For this, I would rate it as upper level 4.
Creative use of DTP:
I feel that colour played a big part in this design, the use of red connotes such a vivid image of passion, love and lust. The use of actually making the hair red which I don’t know whether is photo shopped or dyed makes the image of the digipak so much more exuberant and full of life. The use of colour really communicates to the audience what they should be expecting which is music full of love and passion.
As I’ve said previously I’m not keen on the chosen typefaces which is what in my opinion would bring the design down.
Due to this I would give the colour use an upper 4 mark.