How do the elements of your production work together to create a sense of ‘branding’?

My group and I have made a directors commentary so discussing how our three projects (Music video, digipack and website) have created a sense of branding.  In this, we discuss the cross media convergence of the three projects, and how they reflect the genre of our music, star image and meta-narrative as well as the bands ideologies and how they communicate these to their target audience.


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