Website Terminology


Image result for arctic monkeys tranquility base hotel & casino – Arctic Monkeys current 2018 style

I decided to analyse the rock band ‘Arctic Monkeys’ website in order to further understand my knowledge of website terminology, and get a grasp of what a band’s website should look like. I found that they have many conventional website features such as:

  • A leader board at the top of the page
  • A colour scheme to match their latest album
  • Font to match their latest album
  • Social Media links

However, they do stray away from common conventions. For example, whilst you would expect for there to be a hero shot on the home page, there is not one. Instead, they have a documentary about the creation of their latest album. I found that nearly ever decision made in the creation of this website was in order to promote their latest albums. From the themes, colour schemes and scroll down layout, it is evident that their main goal is to expose their latest album to their audience. Contextually, this is probably because it is so different than their previous albums, and so it may take a bit of pushing to introduce it to their fans.

Overall, I believe that this helped my understanding of both how we should do our website (In terms of layout, promotion, links etc.) and the website terminology.





Evaluation of Shoot

We have now finished our main shoot for the digipack. We made sure to get both pictures of the front and back covers of the digipack, as well as a few pictures of the upcoming band website. We decided to film in the evening during sunset so that we could have both daytime and nighttime shots. We played around with our prop smoke, and shot in multiple different places at the same location. In evaluation, I believe that it went quite well. Most, if not all the shots were in focus, and we used a good range of distances, angles and elements of composition. From the rule of thirds, to different levels/proxemics and depth of field, we used multiple pieces of composition in order to create different feelings and meanings.

When all the costume was on, props in place, and we started shooting, it just came naturally. Since I was manning the lens I had to communicate well with my actors to get the best and most admired shots, and I believe that I directed them quite well in order to get the desired shots, and portray alternative rock themes of edginess, rebelliousness, and the usual urban, industrial vibe that is conventional to most alt rock bands (Which personally I believe we captured in these images).

Even though we can only use two, we had a lot of great images, and thus we shall probably use a few of them in our website. Below are a few of the images from the shoot:








Evaluation of Web Page Design

We used a website called Wix to create a alternative rock website for our alternative rock band, ‘eXile’.We chose Wix as it allowed us to have the most control over what our final product we made, and had the most customisable features. Wix was also very easy to use, and very easy to learn. Over the weeks of creating this website, I learnt a lot about conventions of alt rock, and conventions of websites.

We started off by going on the website, and allowing Wix to give us a custom template based upon factors that we told them. A typical alt rock genre website was made, and now we had the task of changing images up to match our band, as well as a few pieces of aesthetic.


We only have a few pages on the website, so we had to add more, as well as reorder them to make it more conventional and easy for the user (Having a contact right next to the homepage isn’t convenient or conventional, contact always goes at the very end) so we had to do that. We added in a bio and a discography so that we could write articles announcing things for the band, and make the page more realistic and giving our band some depth by making it seem as if we have made previous albums.


We learnt a lot about Wix and how to design a website. The ‘Add’ tool was extremely helpful in doing this as it allowed us to have a multitude of different things to add. From pictures to text, to dividing lines, to audio to video. It was an extremely useful tool and allowed us to really put an alt rock conventional, and our own creative spin on the website. It was crucial to add as many things as we did so that we could fully learn and comprehend the workings of Wix.


Finally, there was the overall design. We decided to go with a crisp and slick red and black colour palette with white font as to not make any typography difficult to read. We added in pictures of the band, centered everything, and throughout the pages kept the same fonts. I learnt a lot about web design by doing this and by looking at other more professional alt rock designs such as ‘Linkin Park’ and ‘Nirvana’. We added animations to the fonts to make the website more lively and in your face, something conventional for alt rock websites. Overall, I am happy with the website, and believe that I have learnt a lot about web page design and conventions from looking at other students work, and experimenting by myself.


Contact Sheet


The pictures above are all in a contact sheet in order to show all of the pictures that we have.  Obviously we will only choose the best, but it is important to get all of the pictures, as some will portray our themes better than others. In addition, Now have risk assessed, and planned, and gone out and done our shoot now, with some good results! We got about 70 pictures in total, some of them potential to be on our digipack cover, others with the potential to be on the future website, others…. probably won’t see the light of day again. We have used various props and costume as well as other pieces of mise en scene in order to create a well effective, quite conventional, yet very original digipack cover. It is important to create this contact sheet on order to see exactly what we have, and to cipher through until we find something we really like. I am very confident we have enough photos so that we have a few to choose from. This is the first big step in getting a good digipack cover!


Photo shoot/ Design Production Meeting and Risk Assessment

We have started planning the shoot to get the cover for our digipack. Above is a production meeting agenda, that thoroughly goes through:

  • What the shoot is
  • What day we are shooting
  • When we are shooting
  • Where we are shooting
  • What type of shots were looking for
  • What our actors should be wearing
  • What equipment we must bring
  • Who is responsible for bringing the equipment
  • What transport we must get
  • Who needs the transport

Now we are fully prepared for going out and getting these shots. We now know who is in charge of what, and so we can all do our part to get a productive and efficient photo shoot. I will be manning the lens for our actors, trying to get the best shots possible for our digipack. Because of this this production meeting agenda, there is no room for hiding, everybody has their roles, and must fulfill them in order to get the best possible shoot.

Knowing who is going to do what is important. However, arguably the risk assessment is even more important. As we were filming this near of a cliff, we must be extremely careful. We must remember to stay as far away from the cliff edge as possible, as it is extremely dangerous. Other hazards that we have include:

  • Falling down the stairs (Especially if its rainy we must take lots of precautions)
  • Lighter sparks (As we need a lighter to light the smoke pellets, we must make sure as to not burn ourselves)
  • Smoke (As smoke is an important part of our mise en scene, but it can be dangerous if too much is inhaled, so we will evacuate if the smoke gets too much)

If we follow this risk assessment, we should be very safe from any harm. We have all signed it, and so we must take account of ourselves. Hopefully we are all extremely mature about the shoot, and take this very seriously, and stay safe from any dangers and hazards.




Feedback on Mock Up and Targets

To make sure that the audience can decode the messages that we have put into our media, we decided to make a “mock up” version, a practice of sorts, so that we can see if the audience can tell what genre we are going for, as well as what they would describe it as. When I asked them about genre, I told them to only put one answer. Out of the 20 people we asked:

  • 16 chose alternative rock (Our genre)
  • 2 chose rap
  • 1 chose electronic, and 1 chose classical

In terms of adjectives:

  • 16 chose edgy
  • 14 chose rebellious
  • 11 chose angry
  • 9 chose rough
  • 6 chose mysterious and hallucinogenic

In reflection, I do believe that people did decode our messages correctly, at an 80% success rate for the genre, and mixed for the adjectives, but mainly a good success rate. We will make sure that the colour scheme, fonts and imagery on the front cover is similar in an attempt to replicate these results, and possibly even improve upon our encoding, we will hopefully be able to create a very effective and well communicated digipack.


Digi-Pack Photo Mock Up

In preparation of making our own official digipacks, we have decided to make a mock up version of it. As our genre is alternative rock, and the song we have chosen is from Linkin Park, we have gone for quite conventional images and mise en scene from this. For example the evident red/black/white colour scheme. We are also planning to have smoke pellets be an important factor to our album, so we tried to incorporate this into our mock up. Other interesting bits and pieces include:

  • Our language being used for the song names
  • The Photoshop of the eye and broken bulb
  • The red X
  • The parental advisory sign

Now that we have mastered the basics of a conventional alternative rock and linkin park esque digipack, we can start developing on our ideas, and giving our audience a change of pace in some areas. For as many predictable pleasures we can give them new and interesting concepts. New ideas and ideologies to wrestle with. We can make this digipack individual, and truly reflect our bands ideologies.





Digipack Moodboard



We now have a moodboard of the kind of genre, and style of digipack that we want. I took inspiration from current alternative rock bands, such as Linkin Park and Nirvana, as well as my own ideas such as the dusting and ghost effect, as well as the smoke grenade idea to create this moodboard. A colour palette of blacks, whites, greys, reds and oranges will be used in our full digipack, and so I wanted to somewhat create the impression here too. This will help convey our genre to a passing audience, and so fans of alternative rock will be more likely to have a look at our digipack if they see this rustic and dark colour palette.

However it is not all dark and edgy, our band will also have a professionalism to them, a humbleness and touchy-feely vibe to them (As represented by the flower picture, as well as our own artistic expression a3 page). We want to present them as both ordinary, yet extraordinary. This humble feel to them will link these, and provide them with that relatable, ordinary vibe. It will also make our target demographic respect them more.

We want an industrial and rustic feel for our digipack, and thus I have tried to create that feel here. We would also like themes of insanity and human mentality in our digipack, and so again I tried to use those themes in this moodboard in order for us to have a template in what to do. Prior mentioned effects such as the dusting and ghosting effects could possibly be used to create these themes on our digipack.

I also tried to get a weathered down style font in this moodboard, as this will likely be a style of font that we want in our digipack cover. We want to get something rough, and something hardened, and so a weathered down or industrial style of font will translate that message that we will encode in our digipack. If we can get a some similar shots, using these as a template, I believe that our digipack will be a success, and we can strive for some upper band marks.



Previous Students Work

Framing A Shot: The shots here are mostly framed well, thus I would have to give it an upper level 3. The front cover, inside left and inside right are all quite plainly shot, however the back cover in my opinion has exceptional framing. The car is on the third, and it includes good lead space, facing towards the rest of the shot. The wide shot compliments this well.

Variety of distances: I would say a lower 4 is a good judgement for this. From two close ups, to a long shot and a mid long shot, it has a fair variety of distances. However, I think a big/extreme close ups or extreme long shots would have been even better.

Appropriate to task: Lower 4 again. I believe that  pop/indie rock is quite a hard genre to define, however if I think of indie rock, this is the sorts of quirky vibes that I get from them.

Mise en scene selection: I would have to give this digipack an upper level 3. Though not too much mise en scene, the lighting was very good, and the props really made this. The digipack is really centred around the red car, and so it works. Despite that, there is not much costume, no make up, no action in here, and not a very important setting.

Manipulating Photos: Upper 4. This has good photo manipulation throughout. From the black and white, and bright red contrast, to the good Photoshop on the inside left cover, this has good photo manipulation.

Language and register: I believe that this is only an upper  level 2. I do not believe that there is enough language and text in here to connote a clear message to the audience. The language that has been used is quite bland and generic, and they also called themselves ‘Imagine Dragons’, and already existing band. It just takes you out of the experience for a second.

Integration: I would give this an upper 4. I believe that all the pictures are extremely linked. From the red smoke in the cover and inside left, to the red car in the inside right and back cover. The colour theme is the same, and the pictures seem very linked.

Layout and Design: Personally, I would give this a lower 4. I believe that the layout is really good. It flows quite well, they used the band on the front correctly, and their wide shot on the back provides a lot of space for the songs. In addition, the songs layout looks good. The inside covers look simple enough not to detract any attention from the main cover, or the back, however still look effective in their own right.

Font and Text sizes: The fonts here are very effective. I love the front covers font! It adds a bit to an otherwise somewhat simplistic cover. The white on the black background goes well. On the back, I believe that the font is a good size, and the black on the white background is easily legible, and crisp. In an all black, white and red image, it does stand out well. The size is also appropriate.

Use ICT appropriately: Lastly, I would say that this digipack uses ICT very well, so I would give it an upper 4. From what seems to be photo shop in the inside left, to the entire black and white but red focus. I believe that ICT is well used, and it serves a big purpose to the draw of the digipack. The photo manipulation is good across the board and thus, it should be an upper 4

All in all, I would argue that this was quite a good digipack, and had a lot of good elements, as mentioned before. It had a lot of character to it, and the photo shop was on point, though took too much inspiration from the music video. Despite that however, I believe that this was a good effort.


Our Mission Statement

We have researched, and revised our target audience in preparation of making our mission statement. As shown in the image below, our target audience demographic consisted of:

  • Predominantly female
  • 25-39 Years Old
  • North East Born (UK demographic)
  • Left politically leaning
  • From rich backgrounds


Our mission statement:

Exile is the sole embodiment of modern Alt Rock – the combination of modern rap influenced by the likes of Jay-Z mixed with hardcore rock creates the perfect mix for a cult following. Exile aims to break down the stigmas of rock and rap with a cumbustion of the two – frontrunning the genre into mainstream popularity. Combining the street slang of underground rap, hardcore riffs of the world of Rock n’ Roll filled with the energy of a Punk rock meltdown – Exile embodies the redemption of the modern alt rock genre.

Call to action
We will want our target audience to view our band as tough, and hardened. To do this, we will brand them with with a dark and edgy colour palette full of reds, oranges, browns and blacks. We will interact with fans via social media, and really represent the bands ideologies through the use of the internet. We will link all of our social media’s and websites on most of our forms of advertisement. For example, on a Facebook, we would have our Instagram, Twitter and official website accounts linked.

The Competition:
To get our heads above other alt rock bands such as Green Day, Nirvana and Radiohead, we will make our album eye grabbing, and never be afraid to come out of our comfort zone. Though it is important to give the audiences their predictable pleasures to assure that it is not rejected, we must also be unconventional, and be different to lure in new fans. Maybe we will get an obscure image or colour on the cover, maybe we will create an interesting wacky design on the front.

Our USP:

As the band who made the ‘Faint’ song is already an established band, being ‘Linkin Park’. We will embrace the draw of the band, trying to replicate what made them so popular in the early 2000’s. ‘Linkin Park’ are established, and one of the pioneers of the alternative rock genre. We will play into this by changing it up just enough, but still trying to stay faithful to ‘Linkin Park’. We will do this by focusing on everyday life problems a lot of their fans will go through, such as social problems, health problems and mental problems, however present it in a grander scale, or in essence, presenting the audience with something ordinary, through an extraordinary source. Therefore conforming to Dyers theory of meta narrative.