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Photo shoot/ Design Production Meeting and Risk Assessment

We have started planning the shoot to get the cover for our digipack. Above is a production meeting agenda, that thoroughly goes through:

  • What the shoot is
  • What day we are shooting
  • When we are shooting
  • Where we are shooting
  • What type of shots were looking for
  • What our actors should be wearing
  • What equipment we must bring
  • Who is responsible for bringing the equipment
  • What transport we must get
  • Who needs the transport

Now we are fully prepared for going out and getting these shots. We now know who is in charge of what, and so we can all do our part to get a productive and efficient photo shoot. I will be manning the lens for our actors, trying to get the best shots possible for our digipack. Because of this this production meeting agenda, there is no room for hiding, everybody has their roles, and must fulfill them in order to get the best possible shoot.

Knowing who is going to do what is important. However, arguably the risk assessment is even more important. As we were filming this near of a cliff, we must be extremely careful. We must remember to stay as far away from the cliff edge as possible, as it is extremely dangerous. Other hazards that we have include:

  • Falling down the stairs (Especially if its rainy we must take lots of precautions)
  • Lighter sparks (As we need a lighter to light the smoke pellets, we must make sure as to not burn ourselves)
  • Smoke (As smoke is an important part of our mise en scene, but it can be dangerous if too much is inhaled, so we will evacuate if the smoke gets too much)

If we follow this risk assessment, we should be very safe from any harm. We have all signed it, and so we must take account of ourselves. Hopefully we are all extremely mature about the shoot, and take this very seriously, and stay safe from any dangers and hazards.

 

 

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Feedback on Mock Up and Targets

To make sure that the audience can decode the messages that we have put into our media, we decided to make a “mock up” version, a practice of sorts, so that we can see if the audience can tell what genre we are going for, as well as what they would describe it as. When I asked them about genre, I told them to only put one answer. Out of the 20 people we asked:

  • 16 chose alternative rock (Our genre)
  • 2 chose rap
  • 1 chose electronic, and 1 chose classical

In terms of adjectives:

  • 16 chose edgy
  • 14 chose rebellious
  • 11 chose angry
  • 9 chose rough
  • 6 chose mysterious and hallucinogenic

In reflection, I do believe that people did decode our messages correctly, at an 80% success rate for the genre, and mixed for the adjectives, but mainly a good success rate. We will make sure that the colour scheme, fonts and imagery on the front cover is similar in an attempt to replicate these results, and possibly even improve upon our encoding, we will hopefully be able to create a very effective and well communicated digipack.

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Digi-Pack Photo Mock Up

In preparation of making our own official digipacks, we have decided to make a mock up version of it. As our genre is alternative rock, and the song we have chosen is from Linkin Park, we have gone for quite conventional images and mise en scene from this. For example the evident red/black/white colour scheme. We are also planning to have smoke pellets be an important factor to our album, so we tried to incorporate this into our mock up. Other interesting bits and pieces include:

  • Our language being used for the song names
  • The Photoshop of the eye and broken bulb
  • The red X
  • The parental advisory sign

Now that we have mastered the basics of a conventional alternative rock and linkin park esque digipack, we can start developing on our ideas, and giving our audience a change of pace in some areas. For as many predictable pleasures we can give them new and interesting concepts. New ideas and ideologies to wrestle with. We can make this digipack individual, and truly reflect our bands ideologies.

 

 

 

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Digipack Moodboard

 

 

We now have a moodboard of the kind of genre, and style of digipack that we want. I took inspiration from current alternative rock bands, such as Linkin Park and Nirvana, as well as my own ideas such as the dusting and ghost effect, as well as the smoke grenade idea to create this moodboard. A colour palette of blacks, whites, greys, reds and oranges will be used in our full digipack, and so I wanted to somewhat create the impression here too. This will help convey our genre to a passing audience, and so fans of alternative rock will be more likely to have a look at our digipack if they see this rustic and dark colour palette.

However it is not all dark and edgy, our band will also have a professionalism to them, a humbleness and touchy-feely vibe to them (As represented by the flower picture, as well as our own artistic expression a3 page). We want to present them as both ordinary, yet extraordinary. This humble feel to them will link these, and provide them with that relatable, ordinary vibe. It will also make our target demographic respect them more.

We want an industrial and rustic feel for our digipack, and thus I have tried to create that feel here. We would also like themes of insanity and human mentality in our digipack, and so again I tried to use those themes in this moodboard in order for us to have a template in what to do. Prior mentioned effects such as the dusting and ghosting effects could possibly be used to create these themes on our digipack.

I also tried to get a weathered down style font in this moodboard, as this will likely be a style of font that we want in our digipack cover. We want to get something rough, and something hardened, and so a weathered down or industrial style of font will translate that message that we will encode in our digipack. If we can get a some similar shots, using these as a template, I believe that our digipack will be a success, and we can strive for some upper band marks.

 

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Previous Students Work

Framing A Shot: The shots here are mostly framed well, thus I would have to give it an upper level 3. The front cover, inside left and inside right are all quite plainly shot, however the back cover in my opinion has exceptional framing. The car is on the third, and it includes good lead space, facing towards the rest of the shot. The wide shot compliments this well.

Variety of distances: I would say a lower 4 is a good judgement for this. From two close ups, to a long shot and a mid long shot, it has a fair variety of distances. However, I think a big/extreme close ups or extreme long shots would have been even better.

Appropriate to task: Lower 4 again. I believe that  pop/indie rock is quite a hard genre to define, however if I think of indie rock, this is the sorts of quirky vibes that I get from them.

Mise en scene selection: I would have to give this digipack an upper level 3. Though not too much mise en scene, the lighting was very good, and the props really made this. The digipack is really centred around the red car, and so it works. Despite that, there is not much costume, no make up, no action in here, and not a very important setting.

Manipulating Photos: Upper 4. This has good photo manipulation throughout. From the black and white, and bright red contrast, to the good Photoshop on the inside left cover, this has good photo manipulation.

Language and register: I believe that this is only an upper  level 2. I do not believe that there is enough language and text in here to connote a clear message to the audience. The language that has been used is quite bland and generic, and they also called themselves ‘Imagine Dragons’, and already existing band. It just takes you out of the experience for a second.

Integration: I would give this an upper 4. I believe that all the pictures are extremely linked. From the red smoke in the cover and inside left, to the red car in the inside right and back cover. The colour theme is the same, and the pictures seem very linked.

Layout and Design: Personally, I would give this a lower 4. I believe that the layout is really good. It flows quite well, they used the band on the front correctly, and their wide shot on the back provides a lot of space for the songs. In addition, the songs layout looks good. The inside covers look simple enough not to detract any attention from the main cover, or the back, however still look effective in their own right.

Font and Text sizes: The fonts here are very effective. I love the front covers font! It adds a bit to an otherwise somewhat simplistic cover. The white on the black background goes well. On the back, I believe that the font is a good size, and the black on the white background is easily legible, and crisp. In an all black, white and red image, it does stand out well. The size is also appropriate.

Use ICT appropriately: Lastly, I would say that this digipack uses ICT very well, so I would give it an upper 4. From what seems to be photo shop in the inside left, to the entire black and white but red focus. I believe that ICT is well used, and it serves a big purpose to the draw of the digipack. The photo manipulation is good across the board and thus, it should be an upper 4

All in all, I would argue that this was quite a good digipack, and had a lot of good elements, as mentioned before. It had a lot of character to it, and the photo shop was on point, though took too much inspiration from the music video. Despite that however, I believe that this was a good effort.

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Our Mission Statement

We have researched, and revised our target audience in preparation of making our mission statement. As shown in the image below, our target audience demographic consisted of:

  • Predominantly female
  • 25-39 Years Old
  • North East Born (UK demographic)
  • Left politically leaning
  • From rich backgrounds

 

Our mission statement:

Exile is the sole embodiment of modern Alt Rock – the combination of modern rap influenced by the likes of Jay-Z mixed with hardcore rock creates the perfect mix for a cult following. Exile aims to break down the stigmas of rock and rap with a cumbustion of the two – frontrunning the genre into mainstream popularity. Combining the street slang of underground rap, hardcore riffs of the world of Rock n’ Roll filled with the energy of a Punk rock meltdown – Exile embodies the redemption of the modern alt rock genre.

Call to action
We will want our target audience to view our band as tough, and hardened. To do this, we will brand them with with a dark and edgy colour palette full of reds, oranges, browns and blacks. We will interact with fans via social media, and really represent the bands ideologies through the use of the internet. We will link all of our social media’s and websites on most of our forms of advertisement. For example, on a Facebook, we would have our Instagram, Twitter and official website accounts linked.

The Competition:
To get our heads above other alt rock bands such as Green Day, Nirvana and Radiohead, we will make our album eye grabbing, and never be afraid to come out of our comfort zone. Though it is important to give the audiences their predictable pleasures to assure that it is not rejected, we must also be unconventional, and be different to lure in new fans. Maybe we will get an obscure image or colour on the cover, maybe we will create an interesting wacky design on the front.

Our USP:

As the band who made the ‘Faint’ song is already an established band, being ‘Linkin Park’. We will embrace the draw of the band, trying to replicate what made them so popular in the early 2000’s. ‘Linkin Park’ are established, and one of the pioneers of the alternative rock genre. We will play into this by changing it up just enough, but still trying to stay faithful to ‘Linkin Park’. We will do this by focusing on everyday life problems a lot of their fans will go through, such as social problems, health problems and mental problems, however present it in a grander scale, or in essence, presenting the audience with something ordinary, through an extraordinary source. Therefore conforming to Dyers theory of meta narrative.

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Digipack Conventions Analysis

As we are creating our own digipacks, it is important to study, and understand what makes an album cover and back good. As our song ‘Faint’ is by ‘Linkin Park’, my group and I decided to study album covers and backs from similar artists to them. I chose one of their other albums ‘Hybrid Theory’, as it is the same genre that we will be making our digipacks about. We can use this as inspiration, or at least use similar conventions such as colour scheme, font, imagery or themes in our cover.

This album cover and back have such conventions such as:

  • Artists name
  • Album Name
  • Traditional alt rock style cover
  • Consistent colour scheme
  • Bar-code
  • Record Label
  • List of song tracks

 

If we use, remix, chop and change these conventions, I believe that we will have a unique yet somewhat conventional digipack, that not only reaches the predictable pleasures of our target audience, but also challenges them, presenting our target audience with a new style, challenging their beliefs and refreshing their thoughts about the genre and our band. If we stick to a base guideline and general conventions, yet mix it up, I think that we will have a very original yet fitting digipack.

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Music Video Draft 4

We have now created a draft 4 for our music video, polishing some effects and filters that we have been implementing over the past few weeks. However, we have seen our music video so many times now that it is hard for us to stay objective, sometimes you need to take a step back and get a fresh, new opinion on it. We got one of our peers Bilal to react to our video, asking questions about narrative, challenging us on why we used certain shots, angles and distances. Why was this shot held on for so long? Or why was this shot put in at all? What significance does it have? Bilal did have both positives and negatives:

Positives:

  • He liked the glitch effects
  • He liked the distortion of colour in some shots
  • He loved our main stars performance
  • He really liked some of the mise en scene

Negatives:

  • Some things he didn’t understand, he was asking a lot of questions about why everything was happening
  • Some of the metaphors were too subtle for him, and confused him
  • He wasn’t too thrilled with one of our stars performance in comparison with the others

We can try to fix some of these negatives however, by maybe getting a shot or two in that will give some exposition, and give the audience just enough to go off of. However, distortion and confusion was something that we wanted, we really wanted to challenge their perception of the music video, and put some abstract shots and effects in there, which was accomplished. We should keep improving the effects, and colour correction, maybe get a few more mise en scene shots in the video too, and we will have a very strong music video. We only have a few days left to complete it, however with a productive and efficient group like I have, it should be fairly easy.

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Production Skills Evaluation 2

It is time to edit our video, we have gone out and shot, and now it’s all post production. Though I have done a bit of video editing before, I would definitely say that this music video is the most edited piece I have done. My partners and I have put all of the clips in order of what we want, and have been putting filters and effects on the video, to make it really stand out, and to also fit into our genre of alternative rock. I looked online to see some psychedelic and dreamy effects I could use, something to really get the audience asking about what they just saw, and got inspired to use several different effects to keep things interesting. Specifically, ghosting/echo effects and glitch effects.

I found out that using a ‘wave warp’ for about one frame made a glitch effect. From there, I played around with the ‘Wave Type’, and found that ‘Noise’ gives the best effect, so we stuck with that. We changed around the height, width, direction and speed of the glitch to keep each and every type different, making a few stand out by holding them for a few frames. We used pinning too to make sure the lines didn’t go off of the screen. The picture above shows how we used ‘Key Frames’ to up the distortion of our glitch, and also the details on the warp effect. The effects are most common when our ‘Masked men’ characters come into frame, and make the already creepy characters have a bit more substance to them, and things going on.

Colour correction is also a massive part of being an editor, as colours sometimes can make an average shot incredible by upping ‘exposure’, ‘contrast’ and highlighting certain colours. We used this colour grading to provide highlight our genre, as when you think alt rock, you think of blacks, dark greys, reds, oranges, and other aggressive colours. Therefore, I heightened the blacks in the performance shots. As we had multiple shoots, I also had to warm some shots up, as the light was colder in our second shoot in comparison to the first. The colour grading also was used in our glitch effect, as some glitches had colours, most red, blue or green, tricking the eye and providing constant visual stimulus, there is not a second to blink during our narrative story.

 

 

 

 

 

 

 

 

 

 

 

We had an industry professional come into the school, and teach us some production skills. He helped us tremendously, and gave us some feedback of our piece. He said that he liked our piece, and ‘wave warp’ glitches, however did tell us that we needed to upgrade our file organisation, which we agreed needed work on. Thus, we decided to reorganise our files. In addition, he taught us how to create duplicates of our sequences, so that we could make improvements as and when we needed without destroying what we had already created. One of an editors main requirements is to be extremely organised, and so this is very important. An organised folder structure saves hours for editing.

 

Overall, I believe that my team and I have learnt vast amounts about premier pro and editing over the past few weeks. From editing to the beat, to folder organisation, to lip syncing and colour correction. I have learn a lot of effects that are really easy, yet effective, and overall I am very happy with all that I have learnt throughout the weeks. I really have developed as a media creator, and have added new, innovative and useful tools to my arsenal as a media student!

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Music Video Draft 3

 

We have now finished our third draft of the music video. Now we have a full performance shoot and a full narrative shoot that have been edited together well. There is still editing left to be done however, and there are still problems in this despite how well edited and shot is mostly is. However, my group and I have been watching these same clips for weeks, so sometimes it is best to get an unbiased and new, fresh take on the video. For that reason, we have gotten peer feedback, other students watching our music video, telling us what does and doesn’t work.

One group gave us a lot of positives, including:

  • Good lip sync
  • Good energy
  • Well composed shots
  • Good video effects

However, there were a couple of suggestions including:

  • Shortening some of the clips – My group have agreed that this is 100% correct, and we have already started shortening clips to make the video move faster
  • More close ups of the drummer – Since we have two singers, I think we somewhat forgot about the drummer, we will put a few more clips in of him drumming away
  • More straight jacket shots – We have already agreed that this is also a problem, and we will be re-shooting to get a few more straight jacket shots.

 

This student also gave us some feedback, again agreeing with the first students feedback that we have good energy in the performance, also saying that there was good acting, bringing the role to life. However, she also agreed with the first that too many shots are held on for too long. She disagreed with the first, saying that whilst the glitch effect is cool and ‘very effective’, she argues that it has been overused, so we will have to decided amongst ourselves whether we should take a few of them out.

 

Our third comment is quite similar to the rest of them, however she did comment on the fact that she liked the early split-screen, various effects, techniques we used such as the ‘eye’ graphic match the performance and the ending. Again, we know where our strong suits are, and where to improve. We have decided to reshoot one stars performance.

Overall since draft 2, we have vastly improve, added important factors of the video in, and took edits that didn’t work out. Specifically we have improved by:

  • Adding in colour correction to make our performance more grungy looking
  • Adding effects to distort and confuse to catch the eye of the audience
  • Adding in more of a variety of angles and distances
  • Removing certain shots that didn’t work

However, we still have a lot to do, and this peer feedback has helped us a lot. Going forward, in re-shoots and editing, to get the best grade possible, we will have to:

  • Get a reshoot of Janis, and direct him to put more emphasis in his words, he needs to look like he knows and fully believes what he’s saying
  • We need to speed up the edit of the video in order to bring some speed and some rhythm to it
  • We need to add in transitions
  • We need to complete colour correction
  • Finally, we need to use more shots, as we have more shots, it would be a shame not to use them at least once

We now know where we need to improve, and thus now we know where we need to target in so that we can do all we need to improve and get the best possible marks.