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Digipack Draft 1

 

We have now the first draft of our digipack, having taken pictures and photo shopping them all. Overall, I am very pleased with what we have, and believe that we have made a solid effort that reflects the themes and meta narrative of our band, as well as staying conventional to the alternative rock genre, straying away in some areas however to provide consumers with something new and fresh.

Despite that, we do have problems with our digipack, and that is what first draft’s are for. After finishing it, we were given feedback on how to improve. Mainly, it was subtle changes just to enhance the quality and make it look better. We will have to improve upon these in the second draft. These problems (And how to fix them) Include:

  • We have no album name on the front cover – We were rushed for time and completely forgot to put it in, so in the second draft we will amend that
  • There are spelling mistakes – In ‘Into The Asylum’ and ‘Hallucination’ there are spelling errors, and so we will go back over and fix them, as well as making sure there aren’t any other silly errors throughout
  • Bring the four panes together – We must find a way to bring the four panes together when exporting
  • Curve the smoke effect – Just to make it look cooler on the front cover we will arch the smoke effect
  • Maybe change the effect in the bulb for the inside left – It doesn’t seem to be easily visibly broken, and so maybe we should change the effect on it
  • Bring back the colour of the filament in the bulb – Looks too striking, we may need to ease it a bit
  • Bring the crispy effect to the eye – The eye seems a bit out of place, perhaps we should get some continuity between the inside left and inside right, reusing an effect would do that
  • Put an X on the back cover – It is the only page with no X, breaking continuity, and looks out of place, we must find a place to put an X, maybe in the tracks?
  • Use a filter on the back – It is cold tinted, the complete opposite of the front over, we need to bring in some more reds and oranges
  • Back cover text – We haven’t put in much copyright yet, nor the record label and so must do so

Now we know how to further improve an already solid piece of coursework. If we stick to the advice that we have been given, and amend the smaller mistakes, I believe that this will be an extremely good digipack. Now it is all about fixing our mistakes/adding in solutions.

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Evaluation of Shoot

We have now finished our main shoot for the digipack. We made sure to get both pictures of the front and back covers of the digipack, as well as a few pictures of the upcoming band website. We decided to film in the evening during sunset so that we could have both daytime and nighttime shots. We played around with our prop smoke, and shot in multiple different places at the same location. In evaluation, I believe that it went quite well. Most, if not all the shots were in focus, and we used a good range of distances, angles and elements of composition. From the rule of thirds, to different levels/proxemics and depth of field, we used multiple pieces of composition in order to create different feelings and meanings.

When all the costume was on, props in place, and we started shooting, it just came naturally. Since I was manning the lens I had to communicate well with my actors to get the best and most admired shots, and I believe that I directed them quite well in order to get the desired shots, and portray alternative rock themes of edginess, rebelliousness, and the usual urban, industrial vibe that is conventional to most alt rock bands (Which personally I believe we captured in these images).

Even though we can only use two, we had a lot of great images, and thus we shall probably use a few of them in our website. Below are a few of the images from the shoot:

 

 

 

 

 

 

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Contact Sheet

 

The pictures above are all in a contact sheet in order to show all of the pictures that we have.  Obviously we will only choose the best, but it is important to get all of the pictures, as some will portray our themes better than others. In addition, Now have risk assessed, and planned, and gone out and done our shoot now, with some good results! We got about 70 pictures in total, some of them potential to be on our digipack cover, others with the potential to be on the future website, others…. probably won’t see the light of day again. We have used various props and costume as well as other pieces of mise en scene in order to create a well effective, quite conventional, yet very original digipack cover. It is important to create this contact sheet on order to see exactly what we have, and to cipher through until we find something we really like. I am very confident we have enough photos so that we have a few to choose from. This is the first big step in getting a good digipack cover!

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Photo shoot/ Design Production Meeting and Risk Assessment

We have started planning the shoot to get the cover for our digipack. Above is a production meeting agenda, that thoroughly goes through:

  • What the shoot is
  • What day we are shooting
  • When we are shooting
  • Where we are shooting
  • What type of shots were looking for
  • What our actors should be wearing
  • What equipment we must bring
  • Who is responsible for bringing the equipment
  • What transport we must get
  • Who needs the transport

Now we are fully prepared for going out and getting these shots. We now know who is in charge of what, and so we can all do our part to get a productive and efficient photo shoot. I will be manning the lens for our actors, trying to get the best shots possible for our digipack. Because of this this production meeting agenda, there is no room for hiding, everybody has their roles, and must fulfill them in order to get the best possible shoot.

Knowing who is going to do what is important. However, arguably the risk assessment is even more important. As we were filming this near of a cliff, we must be extremely careful. We must remember to stay as far away from the cliff edge as possible, as it is extremely dangerous. Other hazards that we have include:

  • Falling down the stairs (Especially if its rainy we must take lots of precautions)
  • Lighter sparks (As we need a lighter to light the smoke pellets, we must make sure as to not burn ourselves)
  • Smoke (As smoke is an important part of our mise en scene, but it can be dangerous if too much is inhaled, so we will evacuate if the smoke gets too much)

If we follow this risk assessment, we should be very safe from any harm. We have all signed it, and so we must take account of ourselves. Hopefully we are all extremely mature about the shoot, and take this very seriously, and stay safe from any dangers and hazards.

 

 

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Digi-Pack Photo Mock Up

In preparation of making our own official digipacks, we have decided to make a mock up version of it. As our genre is alternative rock, and the song we have chosen is from Linkin Park, we have gone for quite conventional images and mise en scene from this. For example the evident red/black/white colour scheme. We are also planning to have smoke pellets be an important factor to our album, so we tried to incorporate this into our mock up. Other interesting bits and pieces include:

  • Our language being used for the song names
  • The Photoshop of the eye and broken bulb
  • The red X
  • The parental advisory sign

Now that we have mastered the basics of a conventional alternative rock and linkin park esque digipack, we can start developing on our ideas, and giving our audience a change of pace in some areas. For as many predictable pleasures we can give them new and interesting concepts. New ideas and ideologies to wrestle with. We can make this digipack individual, and truly reflect our bands ideologies.

 

 

 

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Digipack Moodboard

 

 

We now have a moodboard of the kind of genre, and style of digipack that we want. I took inspiration from current alternative rock bands, such as Linkin Park and Nirvana, as well as my own ideas such as the dusting and ghost effect, as well as the smoke grenade idea to create this moodboard. A colour palette of blacks, whites, greys, reds and oranges will be used in our full digipack, and so I wanted to somewhat create the impression here too. This will help convey our genre to a passing audience, and so fans of alternative rock will be more likely to have a look at our digipack if they see this rustic and dark colour palette.

However it is not all dark and edgy, our band will also have a professionalism to them, a humbleness and touchy-feely vibe to them (As represented by the flower picture, as well as our own artistic expression a3 page). We want to present them as both ordinary, yet extraordinary. This humble feel to them will link these, and provide them with that relatable, ordinary vibe. It will also make our target demographic respect them more.

We want an industrial and rustic feel for our digipack, and thus I have tried to create that feel here. We would also like themes of insanity and human mentality in our digipack, and so again I tried to use those themes in this moodboard in order for us to have a template in what to do. Prior mentioned effects such as the dusting and ghosting effects could possibly be used to create these themes on our digipack.

I also tried to get a weathered down style font in this moodboard, as this will likely be a style of font that we want in our digipack cover. We want to get something rough, and something hardened, and so a weathered down or industrial style of font will translate that message that we will encode in our digipack. If we can get a some similar shots, using these as a template, I believe that our digipack will be a success, and we can strive for some upper band marks.

 

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Previous Students Work

Framing A Shot: The shots here are mostly framed well, thus I would have to give it an upper level 3. The front cover, inside left and inside right are all quite plainly shot, however the back cover in my opinion has exceptional framing. The car is on the third, and it includes good lead space, facing towards the rest of the shot. The wide shot compliments this well.

Variety of distances: I would say a lower 4 is a good judgement for this. From two close ups, to a long shot and a mid long shot, it has a fair variety of distances. However, I think a big/extreme close ups or extreme long shots would have been even better.

Appropriate to task: Lower 4 again. I believe that  pop/indie rock is quite a hard genre to define, however if I think of indie rock, this is the sorts of quirky vibes that I get from them.

Mise en scene selection: I would have to give this digipack an upper level 3. Though not too much mise en scene, the lighting was very good, and the props really made this. The digipack is really centred around the red car, and so it works. Despite that, there is not much costume, no make up, no action in here, and not a very important setting.

Manipulating Photos: Upper 4. This has good photo manipulation throughout. From the black and white, and bright red contrast, to the good Photoshop on the inside left cover, this has good photo manipulation.

Language and register: I believe that this is only an upper  level 2. I do not believe that there is enough language and text in here to connote a clear message to the audience. The language that has been used is quite bland and generic, and they also called themselves ‘Imagine Dragons’, and already existing band. It just takes you out of the experience for a second.

Integration: I would give this an upper 4. I believe that all the pictures are extremely linked. From the red smoke in the cover and inside left, to the red car in the inside right and back cover. The colour theme is the same, and the pictures seem very linked.

Layout and Design: Personally, I would give this a lower 4. I believe that the layout is really good. It flows quite well, they used the band on the front correctly, and their wide shot on the back provides a lot of space for the songs. In addition, the songs layout looks good. The inside covers look simple enough not to detract any attention from the main cover, or the back, however still look effective in their own right.

Font and Text sizes: The fonts here are very effective. I love the front covers font! It adds a bit to an otherwise somewhat simplistic cover. The white on the black background goes well. On the back, I believe that the font is a good size, and the black on the white background is easily legible, and crisp. In an all black, white and red image, it does stand out well. The size is also appropriate.

Use ICT appropriately: Lastly, I would say that this digipack uses ICT very well, so I would give it an upper 4. From what seems to be photo shop in the inside left, to the entire black and white but red focus. I believe that ICT is well used, and it serves a big purpose to the draw of the digipack. The photo manipulation is good across the board and thus, it should be an upper 4

All in all, I would argue that this was quite a good digipack, and had a lot of good elements, as mentioned before. It had a lot of character to it, and the photo shop was on point, though took too much inspiration from the music video. Despite that however, I believe that this was a good effort.

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Digipack Conventions Analysis

As we are creating our own digipacks, it is important to study, and understand what makes an album cover and back good. As our song ‘Faint’ is by ‘Linkin Park’, my group and I decided to study album covers and backs from similar artists to them. I chose one of their other albums ‘Hybrid Theory’, as it is the same genre that we will be making our digipacks about. We can use this as inspiration, or at least use similar conventions such as colour scheme, font, imagery or themes in our cover.

This album cover and back have such conventions such as:

  • Artists name
  • Album Name
  • Traditional alt rock style cover
  • Consistent colour scheme
  • Bar-code
  • Record Label
  • List of song tracks

 

If we use, remix, chop and change these conventions, I believe that we will have a unique yet somewhat conventional digipack, that not only reaches the predictable pleasures of our target audience, but also challenges them, presenting our target audience with a new style, challenging their beliefs and refreshing their thoughts about the genre and our band. If we stick to a base guideline and general conventions, yet mix it up, I think that we will have a very original yet fitting digipack.