Below is a profile of someone that would typically listen to pop music. It includes their hobbies and interest, their artist, clothing, food, show and brand preferences, and the type of people they actually are. Although this is a profile on a female aged 16, I discovered that the target audience can be either gender of Generation Z’s (teens and young adults) however it will be targeted more towards females.

From this information I have discovered, I will be able to use it to encode specific components that when my audience decode my magazine it will interest them and they will accept it as their preferred reading. (If my media did not meet their needs and likes, they may oppose and reject it, making my magazine unsuccessful.) After catching the interest of my target audience, they will hopefully take action into buying my media. This should then lead them to being entertained, informed, receiving social interaction from their favourite celebrities and being able to receive styles that can mould their personal identity.

To grab their attention, I will need to include things such as:

• Music artists listed in the profile
• Clothing being worn from their favourite stores or brands
• Interviews from their favourite celebrities
• Adverts on their favourite brands or shows
• Possibly a competition to their favourite holiday destinations