Before creating my own music video, I need to research others and discover the common conventions. Music videos are there to promote a song and build the artists star image and brand.

Below is 4 music videos analysed:

From looking at these 4 music videos, I have discovered that:

• they can be all performance, all narrative, or a mixture between the two
• the relationship between the song and narrative can either be illustration (the narrative is closely related to the lyrics), amplification (the narrative is inspired by the song but adds a new element as well) or disjuncture (the narrative holds very little relationship to the song).
• the star image is definitely considered and expresses their brand positively and genre of music
• lip syncing is important that it works and is in time with the music
• the music and editing is linked and clips are in timing with the music