After constructing our draft 2, Mr Gregson did a screen castify to show his feedback on our music video. Below is the screen castify and I have summarised the key points of what he likes and suggestions for improvements.
Lovely footage that is in focus and well lit
Great use of mise en scene with the make up, hair and mirror as a prop
Lovely close ups and angles. He really likes the extreme close up of the eyes
Small details such as blinking in time with the music
Good comparison cuts near the end
Good use of the black and white filter
Likes the split screen
Things to be improved:
Possibly make the taking the make up off and letting the hair down later on in the middle. Maybe at the half way mark or just after.
Switch the clips at the beginning so that it starts with a close up of our star.
Possibly make some of the clips a bit shorter to add a bit more variety
Switch the clips of Anya at 2:16 so that it goes from a mid shot to the close up rather than the other way around
The lense flare nearer the end is a bit bright so either move it to a different position on the screen or take it away.
Lovely ending but make it last longer. Don’t fade it out so quick.
Overall we are really happy with the feedback we have been given. We will now work on our music video and use the constructive feedback to build on it and make it even better. One of the main changes that we will use is making the transition when they take off their makeup and hair later on in the video. This will impact our music video in that it will enable the full make up to be seen longer and hopefully impact our audience and emphasise how unhappy the people are at that point in time. We will also switch some of the clips around so that it goes from a longer shot to a close up. This will also create more impact as it is going into our models rather than backing away.
Below is our draft two of our music video. It now includes both our performance and narrative shoot.
What went well:
We are now very happy with our lip syncing. The timings are working very well and it looks as though our star is really singing.
We have parallel edited our narrative and performance so that there is a good mix of both throughout.
You can clearly see the message that we are trying to tell because of this cross cutting and you can see the progression of our star putting on the makeup and the girls taking it off as the music video moves on.
What we need to do:
We need to add filters to our music video to add to the full make up look and Instagram effect that we aim to achieve. For the performance side, the filter will be made more as the music video progresses to show how stars have to present themselves in a certain way. For the narrative side, the beginning will be where the filter is strongest and the end will be the most normal to show how we shouldn’t have to hide behind make up and hair to be happy.
We need to add transitions to make the cuts between clips smoother and more flowing. For example there is a section where we show Anya and Chloe from their full makeup look to their complete natural state so we will add a transition here to blend these two clips together to show the transition from one extreme to the other.
During the production of our music video, Lenny (a professional in editing from Specsavers) came and had a look at our music video and gave his feedback on it. Overall, it was all very positive. He really liked the concept of our music video and was impressed at the quality of the film that we had gotten. He also told us that the way we had constructed our narrative and performance filming together was well done.
During our time with Lenny, it was very useful as he showed us how we could apply adjustment layers to our music video to add a filter to a group of cuts. He showed us a way of adding multiple without effecting all of our film. In addition to this, he also showed us how we could gradient it throughout to make it increase/decrease as the music video went on. This is by using something called key frames in the opacity setting. He showed us how to adjust the colour curves to create the filtered look. He altered the blue which definitely created a look that we liked and will apply. This was really useful for me and Zoe to learn as it is going to make it so much easier to add filters to our clips to create the “Instagram” styled look we want to achieve. Being able to gradient it is also extremely useful as we want to show our models getting less made up and our star more made up as the video progresses.
As well as showing us how to add filters to our music video in adjustment layers, he also showed us how we can arrange our workspace so it is more organised and easy to access what we need. This is useful as it makes our lives so much easier when adding new clips in.
Overall, we are very happy with how our narrative shoot went. We shot in the white studio using our models Chloe and Anya. We shot them all natural (no makeup and hair down), then with full make up and hair and then also them removing it and letting their hair down. We managed to film all of this using lots of different angles and techniques.
POSITIVES FROM OUR SHOOT:
We managed to use lots of different camera angles which will add interest and excitement to our music video.
We managed to add lots of movement when filming such as panning and zooms. We did this using hand held.
The mise en scene of the make up and hair worked really well. The glitter which we used under the eyes was very effective in the videos.
The white tops which we asked them to wear worked really well as it allows full attention from our audience to be focused on their hair and makeup.
We got lots of clear film with good lighting. The use of soft box lights helped us with this.
NEGATIVES FROM OUR SHOOT:
A few pieces of film were not completely in focus. Fortunately it was only the odd few so we still have lots of quality film to work with.
When doing the panning, we used the camera as hand held. In the future, we could use a track to do this to make the footage even steadier.
In preparation for our narrative shoot, it was important that we not only had a production meeting agenda but also a risk assessment. On this document we have outlined any risks and how we will control them.
Below is the Production Meeting Agenda for our narrative part of our music video. It includes when and where the shoot is, who our models are, their outfit, make up and hair and what we are aiming to achieve.
Before our narrative shoot, we made story board sheets with what we wanted to show at each stage of our narrative and the type of shots that we aim to get at each stage. In scene one, you can see that our models are dulled to the nine with makeup and their hair is neat and also done up. They are quite unhappy. However this contrasts to the final scene where their hair is down and they have natural/no make up at all. They are happy and seem more free and relaxed. This mise en scene helps to portray the message that being your true identity brings the most happiness.
Through our narrative, we want to impact our audience and teach them that being true to yourself is the most important and that hiding behind a false identity does not bring you happiness. With the use of “ordinary” people, we hope that our audience can relate to the people featured in our music video, making it seem more intimate and more personal. This way our message will be more directed and hopefully create more of an impact as it is personal cinematography. In the modern world, it is seen as very normal to wear thick makeup and have to ‘dress to impress’ however does this really bring true happiness? Having to make yourself look a certain way can be so tiring and it is just hiding yourself. We want to express how important it is that being yourself is what matters and that you shouldn’t be judged by the way you look.
In preparation to filming our narrative side of our music video, it was important that we understand what we want from it. We have made a step outline which shows the different stages of our narrative, the themes that are tied throughout and how we are going to present these and tell the story.
Here is the first draft of our music video. Due to unfortunate events, we were unable to film the second performance shoot but because our test shoot was so successful, we decided to use that instead. We also used footage from our performance shoot in this edit.
Overall, I think that this draft of our music video went really well. My favorite part is the paparazzi moments. This is as the black and white edit and cutting speed, along with the transitions represent the idea of photographs being taken really well. This editing emphasizes the overarching theme of star image and how music artists are treated. That they are chased by paparazzi and are so unhappy with the lack of personal space. We used lots of different camera angles and editing techniques to keep the video exciting and engaging for the audience.
Although we were very happy with the draft, there are definately some improvements that can be made. For example at times, the lip syncing is not completely in time with the sound. We will improve this by going back and editing to the right time. We also have our narrative side of our shoot which we also need to film and edit in yet. This will break up the filming of the same artist to add even more interest for our audience. We also will look to see if we can find and add more transitions and editing techniques to add even more excitement for our audinece.
Our first shoot was in the dark studio. We used this location as it created the feeling that our star is performing on a stage live venue. The dark background also adds to the theme of entrapment from not being your true self. Below are some images taken of our star on the shoot.
I think that our shoot went very well as:
We got great clips of Tegan lip syncing. She pronounced the words enough so that you can see her singing the lyrics but she doesn’t articulate them too much.
We managed to get multiple clips of her singing with different levels of makeup. This is helpful as we will be able to cut them to show her building up her makeup as the song goes on; showing how stars have to cover themselves and present themselves in a certain way for their fans.
Our shots are clear and in focus.
The glitter on the eyes were very effective as it picked up well in the camera.
The lighting works well so that it shows Tegan clearly without producing shadows.
We got clips from different distances so that we have midshots, close ups and extreme close ups.
We were able to film Tegan from a high angle to show her being intimidated by the cameras and paparazzi. It shows her as being innocent.
We managed to film using a tripod to get steady shots and also hand held to create the feeling of being a paparazzi.
The targets for our next shoot are:
To continue making sure the mise on scene works effectively to portray the message
To make sure the camera is in focus and the recordings are clear
To use a range of angles and distances to create interest for our audience