Audience Ideologies

As we’re creating a music video, we require to create a music video which targets specific customer base, the people who’ll watch and listen the music video in the first place. In order to get this target audience, we’re going to need to conform to their ideologues. By using Blumer’s and Katz’s “Uses and Gratification” and YouGov, we can determine what the demographics of the majority of Kasabian’s fans.



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