Question 4: So… How did you integrate technologies (software, hardware and online)? in this project?

For this question, I had to consider the technologies used in this project, how they were integrated together to make the music magazine. Present as flow chart, below is all the technologies I have used.


Question 3: So… How did your production skills develop throughout this project?

For this question, we had to consider our skills developing throughout the project. This time its presented as a combination of text, image and audio, and letter to future media students. Again, due to my accent, I decided to embed down the script below if anyone finds it hard to understand it.


CCR2 So… How does your product engage with audiences and how would it be distributed as a real media text?

For this question, we explore our target audience, the reason on why they would buy it and how it would be distributed. Will it be an online publication or a combination of both physical and digital? How will it earn its revenue? These were the type of questions we had to consider.

Instead of writing a boring essay, the tutors came up with the idea of presenting our work as a Dragons Den mock up, where we would record our answers. The reasons for was to avoid monotony of doing boring essay work, and help us introduce ourselves to WeVideo. As in the next course we will be making a music video, getting used to video editing software is critical early on is a great boon. Below is the video, be warned, its nothing professional. I also have linked my script below as some might find my accent confusing to follow.


Question 1: So… How does your product use or challenge conventionsand how does it represent social groups or issues?

Now its time to answer the evaluation questions since we’re finished. The first one makes us consider the choices we had done and how it relates to genre we have chosen.


So How Did it Go?

I made huge strides during this period of time. When I started out, I knew little about the design process, and any major InDesign skills. I like to compare my first draft of the cover to the final design as visual indicator of my progress in skills.


As you can see, major improvements have been made. From a horrible mess of colours, image quality and typeface, these things have been improved considerably. The colour swatch has been consolidated, the image has been increased in size, the masthead and the typeface are much more bolder and have a greater chance of catching attention. Looking it back now, I find impossible to believe that I could have made something of that low quality. With this in mind, I can say with certainty I have made huge progress in the design process.

I think one way this could have gone better if I established a clear goal at the start, I choose a hard genre to define, the alternative music genre, due to the multiple sub genres, it would have been hard to establish a brand. Thanks to my rampant and stubborn Russophillia, I made a star who’s image was quite opposite to the established genre. I should have spotted this much earlier. Thankfully, I easily switched to rock genre and avoided further confusion. I suppose this is a lesson in having a clear, practical goal in mind before going out and making a product. I should keep this mind for the next project I do.

For future coursework, I should get into grips with any new software and program faster by practice, and research extensively on design tips. Messing around with options and hoping for miracle is not going to work.


Full Page Advert

We have been asked to add another page to our music magazine, which is going to be a full page advert. The reason for this is mostly a technical reason, as our magazines are going to be now exported from a devoted program, and for to it to work, we require a page between the cover and contents. While it won’t give any marks, its useful to ponder what advertisement to put, as advertisements will be targeted towards specific audiences in mind. This will show our understanding of the audience. As my audience is a balance between young (who favour contemporary) and older males (who prefer older rock, such as AC/DC) with a mix of sport, entertainment, and building industry with both of the age gaps being of left wing disposition, it will be harder to choose a product that will pique their combined interests. So instead I’ll probably choose an advertisement that will cater to only one of the demographics. Realistically, the magazine would have space for different kind of advertisements to target different audience subgroups, so I don’t think I’ll miss out on much. I think I’ll do a Nike advertisement with a heavy focus on a sport sponsorship, as sport is was common aspect of the many different kinds of fans. I also considered using Red Bull as well, since a part of the target audience are likely to ingest it and Red Bull’s brand image is in line with their psycho graphics.

I’ve been also asked to add an advertisement for band in the magazine, this will further showcase my knowledge about the target audience. I decided to go with Kasabian, as they a quite vigorous band.




Draft 5, Teacher feedback and final targets

We are quickly approaching the looming deadline. Our teacher assessed and gave us feedback for our work one last time, before we hand it in. But first, here’s the penultimate drafts in order.

Front Page

Contents Page

Double Page Spread

Teacher Feedback and Final Targets

In summary, I have done well, but there are few things to do to improve my grade.

  • I need to proof read my pages thoroughly. There are few spelling (I wrote “Finish” rather then “Finnish”) and grammar mistakes, and some of the writing can be improved, especially on the contents page, and the main article.
  • I need to finish redrafting the article before the submission date. This will probably result in me moving the text boxes in the double page spread.
  • The fonts on the contents page need to be changed, they communicate the wrong message. The contents page fonts are either too bubbly such as “Venla”, or too formal, such as the contents page.
  • I should enhance the main image on the contents page, as its lacking in colour compared to other images. I’ve been advised to increase the saturation to bring out more colour. I’ll try that.
  • The cover lines on the front cover page are unimaginative, they look like they have been slapped on. I should try to spice it up somehow. I’ll look at professional magazine for inspiration.
  • The barcode in the front cover page does not work with one of the cover lines right next to it. I should get rid of that cover line, and leave the barcode as it should be.
  • Include some bylines.


Feedback for Article

Now I have written the first draft of the article, we have again gave each other feedback so we can improve it. Our peers read the article out loud so that we can spot faults easier.

Here’s the article:



Here’s a audio of the feedback I got from one fellow student. I have some points summerised further below.


  • Some of the adjectives and verbs I used seem to be from another genre of writing. For example, the phrase “materialised atom by atom” seem straight from a sci-fi novel, while “indicates” is way too formal. I have to write in mind of the audience. I’ll change the words that are out of place.
  • Second paragraph told was too dense, too many “-isms”, while I been told I lack “cultural imperialism”. I’ll shorten it, and implement the former too.
  • Metaphor of “broken glass” does not work. Find another.
  • More fitting language, perhaps some Russian street slang e.g “Gopnik”?
  • Add more ways to identify him as some of Soviet influence, as well military-like.
  • Some of the descriptions are two long for the little effect they give. E.g. “The only indicator that this is the 21st century, is that a minority of the villagers wear t-shirts with a brand from the west”
  • The rhetorical question is weak in the first paragraph, find something stronger.
  • I should aim to make the writing of the criticism to be more amusing, so far the entertainment category is rather weak.
  • Too many times the word “music” has been said. Use a different one.
  • Find a name for a backwater Russian village.
  • Improve the ending somehow. The buildup drops quite dully.


Article Idea Development

It is time to prepare to write the article.

We had access to a helpful preparation document. I address the most important parts right below.

In summary, I had to consider several factors which would determine the nature of the article. Factors include, the audience, the actual content and structure, the needs and wants of the audience according to Blummer and Kartz, discussion topics, genre of the magazine, etc. I thought about the content of the article, and how to incorporated the aforementioned things, and I concluded with the idea of an inspiring Russian artist trying to change the world via the power of music. Here’s how it went.

The main theme for discussion is the problems of the world. For the past few years, many things has have happened that the divided public opinion and caused huge general outrage. The US election, Brexit are just a few to name. Its easy to say that the media spent being outraged at one thing, before the story got old, before a new story was found to feel outraged about. In general, there’s a huge outrage over things, although general discontent is normal throughout generations, we have come to a peak recently. Therefore it is easy to discuss ways on how to fix these problems, although it is harder to find a solution. The article will be about an Soviet idealist young Russian who grew up in some backwater village and discovers the horrors of modern life. He’ll label the obvious problems in a Soviet perspective before offering one way to fix it, via emphatic power of music.

I must consider the language being used. As its for the common man, I’ll have to avoid technical vocabulary I’m prone to add during the process of creative writing, otherwise I’m going to distance myself from the target audience.

I also considered to end paragraphs with something which would persuade readers to continue reading onto the next paragraph, like a leading question.

In relation to Blumler and Katz’s theory, the following needs will be address:

  • Personal Identity: Soviet theme and general anger
  • Social Interaction: Discussion of social issues, hopefully makes the reader think about issues mentioned, and therefore talk to others about it
  • Entertainment: Writing, and criticism of the issues to be amusing
  • Education: Highlights current issues

One more important thing is to remember of the mark scheme’s needs, that is successful integration of text and image. In this context, I’ll have to make sure the article reflects the design, and the design reflects the article.


Language Analysis

Before we set out to write articles for our double page spread, we have been tasked to analyse a professional one. By doing this we hope we can learn from the professionals and prepare for it.

The article I have analysed is Q, (Unknown date), Cash for Questions, Paul Stokes.

Language Analysis: Alt-J Q&A Q Magazine

First of all, the article starts out with a stand first, dropping of well known names such Miley Cyrus and David Cameron. This is an effective way of getting members of the audience to read the article, as according to Uses and Gratifications of Media theory, individuals use media for personal identity. If other forms of media are linked with their personal favourite media, they are more likely to view it. It’s an effective way of grabbing the audience. And even if they don’t link themselves with the aforementioned subjects, the out of place references create intrigue, giving audience an incentive to read on. There are is also an ellipsis, this gives the implication that the intrigue that has been raised will be answered if the audience continues to read on.

The structure of the article is the standard Q&A, with the questions being from the readers. The choice of questions issued to them are conventional, they are being asked seemingly human questions such as taking their parents out for a meal. This gives them the image of being more relatable quirky, and partial hopeless. They’re not being asked about their dreams, ambitions, but trivial questions, which often reveals their ineptitude. For example, one band member reveals his failure to get away copying homework from other student. Its as if the audience knows the band’s futility.

In terms of language, the semantic field consists of words with connotations of intellect. “Cerebral” and “boffin” sets up the band as plain clever, although this is contrasted by some of the responses given by the band which sets them as practically inept. This creates a star image of being unpractical nerds, and in turn makes them appeal to a certain audience, which in this case, is equally intellectual nerds. In other regards, there’s amusement present when reading these, seeing intellectuals struggle with issues others would simply brush off. Seeing these, the audience can relate much more easier to the stars, and in doing so there’s an increased chance of the readers becoming fans, which is one of the articles aims.     

The journalists portrays alt-J as a self-aware bookish conclave of nerds trying and failing to look cool. This is apparent due to the multiple contrasts present in the article, for one example, one member is pictured wearing a leather jacket while reading a book that look like it was printed in the 19th century, while being inside a prestigious library. The semantic fields paired up with anecdotes of failure also help to achieve this image. One effective thing the journalist does is keeping the audience’s attention by giving additional incentives throughout the article. After the band is established as impractical nerds, the following questions bring amusement as their ineffectual struggles are revealed, giving a further incentive. While this is not important for a short article, it is important for a double page spread as the attention of the audience might fade due to the large amount of content that needs to be absorbed by the audience.       

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