So…How is it Going?

So far I am happy with the progress I have made with my magazine. I have completed all drafts of my magazine and uploaded them to the blog. Although I still have some improvements to make I am happy that all my drafts are done.

What is a transferable skill?

Transferable skills are those that you develop as you progress through employment, education or training.

Transferable skills I have learnt:

  • Leadership – I have had to take control in certain situations. For example, on my photoshoots I have had to ensure I was in control of my models, this meant they knew exactly what they wearing, what time we had to meet, and where we were meeting.
  • Communication – This skill has been required in many tasks and as we do more tasks, my communication skills develop. Communication is very important when giving and receiving feedback and also on photoshoots.
  • Research – During our work on our magazines, we have had plenty research tasks. This skill has been really helpful as it has prepared me for other tasks.


What went well:

Overall, I am really happy with my magazine work but in particular I feel the photoshoots have all been really successful. I have a massive variety of photos including different locations, different camera angles and photos containing 4 different models. The reason these went so well is due to all the skills I have learnt. On all the shoots me and the models have worked really together which has allowed them to be so successful.

Even better if:

I feel there is still work to be done to my double page spread as currently the front cover and contents page work really well together although the  DPS doesn’t quite fit and doesn’t look as though it is from the same magazine.

Design Skills 2

As I continue to work on my magazine, my Photoshop and Indesign skills also continue to develop. All these skills have massively benefitted my magazine in terms of the skills used in my work.

An example of one of the skills I have learnt would be changing text wraps:

This allows me to change the text so it is written around an image rather than overlapping and ensures it is clear to read. I have used this skill in my double page spread; it has meant my image can be as large as necessary even if it goes onto the other page as the text will just move to fit around the image.

Another useful skill I’ve used is the colour picker too:

This colour allows you to pick out the colour on your page and creates a colour scheme. This means you can match colours exactly and also helps to keep the magazine aesthetically pleasing as too many colours can be confusing.

All of these skills habe meant my magazine will be appealing will appeal to the younger generation. For example, fitting the text around an image ensures it is clear to read which means the younger audience is more likely to read it.

At the moment, I am happy with how my magazine is looking and these skills have particularly benefited it.

Design Skills 1

I have learnt lots of new design skills on photoshop and indesign that have allowed me to produce a professional looking magazine. Some including; adding text to my work, applying affects to image such as filters or liquifying an image etc.

These are screenshots of the toolbars from both indesign and photoshop:

 

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One of the most helpful tools in Indesign was the rectangle frame tool at it allowed me to place my background images as well as cut outs exported from photoshop, it helped design the base of my magazine. Another helpful tool was the lock tool as it ensured once I was happy with my background, I could lock it in place to make sure it didn’t move when I was making the additions to my magazine such as applying text.

Although it wasn’t necessary on my model, the spot healing brush tool on Photoshop can be useful to create a more even complexion and remove any blemishes. It is also helpful in case I needed to remove anything from the background such as a paint work issue etc.

 

In photoshop, the quick selection tool allowed me to cut out my model and remove the background. This was very necessary in order to produce my magazine. If done properly, it looks very professional.

Both Photoshop and Indesign have all the tools needed to produce professional work and have allowed me to encode a vibrant, friendly, powerful feel to my magazine as well as being able to convey my star image in the correct way.

So…I am ready to photograph my star

My mission statement: ‘Tea’ acts as a guide to the most popular music each week. It is published on a weekly basis because of how popular it is amongst pop music fans and the demand from the target audience who want to see new artists and fresh music each week. It provides the target audience will useful information such as the charts, new and trending artists and new music. It also include stories from the featured artists and bands as well as interviews in which they will spill the tea. The magazine inspires young people who are interested in pop music and encourages individuality across readers.

Brand Value: ‘Tea aims to provide something for everyone’

Importance of mise-en-scene:

  • costume
  • lighting
  • acting and proxemics
  • make-up and hair
  • props
  • setting

What I have learnt about a camera:

  • shutter speed
  • aperture
  • framing
  • distance
  • shot type
  • angle

Mis-en-scene and camera techniques will be useful when photographing my cover star and enable me to come out with a variety of photos. My mission statement will also help me to ensure my magazine is appealing to my target audience and is popular among pop lovers; for this I can refer to Richard Dyer’s Paradox of the star theory, my fans will want to see the star as :

  • Extraordinary – talented , amazing
  • Ordinary – fail exams , go shopping
  • Present – fan sites, social media
  • Absent – concerts , tv interviews

Stuart Hall is another media theorist who explains how society interacts and how individuals in society have different interpretations and responses to media. His ideas are known as ‘Reception Theory’. This theory states that the way in which an audience have individual interpretation of a media text and that reading is a two stage process. 

  • The producer encodes ideology into a text and wishes it to be read in a particular way. 
  • The audience then decodes the text, but they also bring their own ideology to the text.

The factors that may cause people to read differently include:

  • Demographic
  • Psychographic
  • Situated Culture
  • Cultural Experience

All the things I have learned will provide me will the knowledge to ensure a successful shoot.

So…I’m ready to make some media

From previous tasks, I have now learnt what I need to think about when creating my own magazine and what aspects are important.

When making my magazine cover I will need to think the genre I have chosen. This is really important so that the audience know what they are buying and in order to avoid confusion. This will ensure fans of this genre think the magazine is appealing and will feel tempted to buy. I have chosen the genre pop and have done lots of research on it and on the target audience. The majority of the music I listen to is pop and therefore I think this will help me with designing my cover.

When shooting for my magazine cover I will take a variety of photos to allow a choice so that the image I cut out on photoshop won’t be too time consuming as this is something that took me awhile on the previous task. When taking photos I will ensure there is many different angles and distances so I can see what will work best.

Another important element is Mis-en-scene. This includes costumes, lighting, acting, make up, hair, probs and setting. The genre chosen will affect all of these aspects. I will choose appropriate backgrounds, costumes and makeup that all convey the genre of pop. I will also ensure that the model fits the genre and suits the brief.

I have also learnt technical skills in order to use Indesign and Photoshop. Both of these programmes will help me significantly when creating my magazine. Once I have taken my photos and uploaded them, the rest of the work will be done on these.

If I take all of these factors into consideration, I should have a good magazine cover which will appeal to my target audience.

 

So…How can an image communicate meaning?

The first step in interpreting photos is understanding different levels of meaning. Denotation refers to the literal meaning of an image. Whereas connotation refers to the implied or suggested meaning of an image.

To understand connotation you have to look at more than what is communicated and the meaning conveyed. You need to look at the choices the photographer has made:

  • C-costume/colour – the colour palette can be a very important aspect of a photo as it creates a certain feel to the image. For example, red is known to convey anger and blue can be calming. Specific clothing can help the audience identify certain aspects of a person such as: social status, occupation, etc.
  • L-lighting – lightning can be used to attract attention to a certain individual rather than having a well lit depth of field. Lightning behind the camera, pointing directly onwards will cause shadows to fall in the background. This can be very important when trying to create fear or mysteriousness.
  • A-acting – facial expressions ensure you can capture emotion and allow the audience to feel the same emotion. Gestures and postures are also an indication to the audience of the emotion carried.
  • M-makeup/hair – make and hair tends to be minimal although can show social status where someone from the higher class would be wearing makeup and looking dolled up whereas someone from the lower class may be seen with no makeup and/or scruffy hair.
  • P-props – Props aren’t always used however they can help add character and interest to an image or to add context to a scene.
  • S-setting – Setting has the utmost importance within a photo when telling a story. It can help to bring the whole image together and capture a story that will invite the audience into understanding the context and environment.

As well as this, I have learnt that use of camera can also affect how the image is being conveyed. For instance, high and low angles can give a feeling of power and vulnerability. Wide shots are able to set the scene and allow the audience to have a sense of the environment and surroundings.

I have learn that when researching and planning for my magazine cover I must ensure to look at all the mise-en-scene elements and combine them with camera technique to hep create a successful magazine cover.