Adverts

Adverts are an important part of magazines. They give readers some things to look at they may interest them and they generate a small amount of extra income for the magazine companies. Brands spent thousands on adverts to make sure that they are putting them in magazines that the readers will be interested in. Knowing information about the pshycographics and demographics will be invaluable when choosing what advert to put where.

My magazine is a rap magazine so the basics of my audience are:

  • Millennial/ Gen X
  • Equally female/Male
  • Typically lower middle class/middle class
  • Like Branded jewelry and clothing
  • Sneakerheads

Using the Blumler and Katz Uses and Gratification model, I can see that personal identity would be he most useful to aim for with these adverts with things such as clothing and shoes. In many professional magazines, shoes and clothing are one f the main things advertised as well as sports drinks as the audience are quite active people who are outside a lot.

For the first ad I have chosen this:

This is a Nike ad that promotes Nike Zoom Vaporfly shoes. I think this ad fits well into my rap genre as it is a branded item that many readers look for.

the second ad I have chosen is a monster energy drink advert as it’s a drink that the audience of my magazine will commonly drink and so the advertisement will catch their eye.

A New Improved Magazine Draft

 

After implementing all of the advice that I have been given from my teachers and peers, I have finalized another draft of my final magazine. This version has come an incredibly long way compared to the previous complete draft in a good way. I think the presentation as a whole is a lot nicer, a lot cleaner and helps to show the style of the magazine throughout. Here are the chnages I have made to every page:

Front Page

  • Aligned text
  • Fixed text issues like size and capitalization
  • Added shadow to cover line
  • Fixed cover line text
  •  Fixed plug
  • Rearranged everything on page

These changes really help to create a nice, clean front page and make it a lot less cluttered and frantic as the old one.

Contents Page

  • Added shapes with gradients under each number
  • Bordered light blue box
  • Removed some contents.
  • Enlarged images
  • Added Wave logo along side

These changes also make the page look less frantic as a whole and the use of borders really help to section off each section of the contents which makes it much easier for the readers to see. The shapes under the numbers also help the reader to easily find which page they need to look for when flipping though the magazine.

Double Page Spread

  • Added very light golden gradient over images
  • Rearranged images
  • Added new image and cut old one
  • Added logos to bottom of page
  • Moved article
  • Added article
  • Added quotes
  • Added byline
  • Added heading
  • Added page numbers

This page definitely had the most care taken to make it reach its true potential. I had to redo the entire page basically from scratch. I think it look so much more interesting than it once was with the singular image I had before. Now the pages look more connected the ever and the images fit with the article much, much better than before. My favorite part about this page is the heading with the spotlight looking like its hit with a spotlight. This probably took up the longest part of designing the page as it’s what would draw people in so I wanted to nail the look of it. I used a combination of effects like drop shadow and feather gradients.

Complete Magazine Draft (3)

After several drafts of each page I have collected my three pages together for the entire magazine.

Here is the complete magazine draft:


Overall, I am quite happy with the style of all of my posts and I quite like how the colour scheme stays the same throughout with the blues that really reflect the theme of waves. I love the contents page as it has a minimalist style which makes it look clean and neat which will help when the reader is finding what to read and what they would like as that is really what a contents page is for. I feel like it is good for me to gather all my magazine pages together as I can really look at my magazine as a whole and see what could improve and how the magazine as a whole will look.

This Screen Castify was incredibly helpful as it gave me clear guidelines of what I need to do to make my pages perfect. From this video I have picked a few things that I urgently need to do:

Magazine Cover

  • Rearrange content on magazine cover
  • Centralize plug at top
  •  Capitalize font where needed and fix font issues
  • Align text

Contents Page

  • Remove some things
  • Bigger images
  • Change page numbers to one number only
  • Add some highlighting things to the numbers, shapes most likely.
  • Fix font issues
  • Align titles

Double Page Spread

  • Change image
  • Make pages have a theme or something so they connect
  • Layout needs to be interesting

Using all of this will definitely help to make my magazine look a whole lot better and using the skills I have learnt while creating the entire magazine will help to go back and look at what I can fix and do differently about older, more outdated pages. i think that these edits will make the magazine as a whole look neater and better and more like a professionally made one. There is still a lot I can do to improve my magazine pages and to see how far I’ve come from the first draft, I know that i am capable of doing them.

A New Improved Contents Page

Draft 2                                                                      Draft 1

Draft 2 of my magazine cover does not improve on much from Draft 1 as I was already quite happy with the design. I did improve a few things though:

  • Made some text bolder and bigger
  • Added front page article
  • Made light blue box smaller

I also tried to experiment with using a gradient to broaden the colour.

However, I do not particularly like the design as I feel like the white background gives it a more clean feel but I will get some feedback on which one people prefer more.

I don’t think there are many more changes I need to make to my contents page as I feel like the first draft was almost perfect and with the improvements in Draft 2 I think it can’t improve on much. One change I would make is maybe replace the existing photos with new ones. I feel like only 3 models all magazine is a bit boring and adding a couple more will add some spice to the page.

I also think the top left picture is a bit fuzzy so maybe I could retake it. This would make it better to look at and if I used a plain background or something it might fit better into the page.

Draft of Contents Page

I love how the first draft of my contents page has turned out!

The contents page is really to show readers the top pages and articles of a magazine and some places that they can quickly turn to and start reading from. The contents page shows the reader how the whole magazine should look and the style of the magazine. This will show the reader what contents there are and typically it is the page that people in shops turn to to get a feel of what they are in for if they buy a magazine so it has to leave a lasting impact and get the readers fascinated.

The clean white background work well with the black borders of the images and the black text and gives it a crisp look that really pleases the eye. I think for a first draft it’s very good and I have included all of the conventions that I needed to and ticked many of the boxes that I wanted to achieve with the look and style of this page. The blue shape on the mid-right of the page I call the rose and I add it because I felt like there was lots of room and I didn’t know how to fill it up. I think it looks amazing and really helps to fill in the boring gaps of the page.

I still want to improve some things though:

  • Numbers of pages are the same sometimes
  • Light Blue text box needs to be further from the rose
  • Add article from front page to contents.

These are only things that I can think of now but after completing drafts for the DPS and front cover, I know that as I improve my contents page new ideas will flow through me and I can try to implement those as I go.

 

 

A New Improved DPS

This draft of my double page spread is 100x better than the last in my opinion! I have all the conventions that I wanted to add such as a drop capital and a by line. The white background behind the text really makes it pop and stand out and the new white quote box makes it much easier to read and see. There is still some improvements that I can make but I wanted to complete my second draft first.

I removed the gradient because I didn’t feel I needed it on this page. The photo is beautiful and doesn’t need a cover or anything over it and the static white text box makes the text much easier to read and gives it a much cleaner look. I think that I have been depending on gradients to much to make my content look nice but forgetting about the beauty a page can have with no alterations.

I changed the colour of the text to fit the theme of my magazine but I feel like it doesn’t fit with the aesthetic of the page and I might replace it with black again. i do like the difference in colour for different parts though as the bright parts stand out and are very obvious. I added the quote midway through the article as I thought that it was too long and wanted to break up the conformity of the text and add some spice to the mix.

There are still improvements to be made such as sorting out the colour of the text and implementing my article but for now I am happy with this draft and need to start work on the next page.

A New and Improved Draft Feature Article

After completing a few small improvements that I wanted to make to my article I have finished the next draft:

In this I have changed:

  • Added end quote to put on DPS – Adds some depth to stars and gives some insight into their thoughts
  • Made time frame more believable – Plausibility
  • Shortened and improved stand first – Didn’t fit on magazine and was boring.
  • Taken out jail – Was not believable
  • Improved times of things – Again for plausibility and just making sense
  • Removed bathroom bit – Bit unrealistic and boring
  • Made sure it fit into DPS – Would rather edit article than edit the DPS as a whole.

Hopefully this makes my article more realistic and believable to the audience. This should make the magazine as a whole better as I can use quotes and other things around the rest of the magazine.

Feedback and Reflection on Draft DPS

I finished the first draft of my double page spread and proof read everything and now all I need is to get some feedback on things that I can improve and how it could be better. To get some opinions on my DPS I asked some people around the room for their opinions on it.  I asked for some opinions and what Improvements I could make and here is a list:

  • Text boxes smaller
  • Need a background behind the text
  • Different fonts
  • Quote needs to be somewhere else

These are some great ideas that will definitely help and implementing them will greatly improve the overall look of the DPS.

The smaller text boxes will mean that no text is cut off by page folds or anything else and it will be more condensed therefore easier for the reader to read and look at. A background behind the text will also make the text easier to read as it will bring out the dark colours from the light background or the other way around. The fonts I think do need to be different but I will have to take a while to choose the perfect on so it is good to look at and read and also fits the rap genre and the magazine style. The quote also needs to have a different background as well as being moved somewhere else as it’s just about making it easier for the audience to read.

As well as these 4 improvements I will make some of my own like maybe removing the blue background and keeping the whole photo looking more clean. I quite like the white gradient coming in from the side of the page but at the same time I feel like it makes a weird vibe to the photo. I think also that I will need to really focus on what style I want the page to have and how  I want it to look as that will set the overall feel of the magazine and decide want font I will use among other things. The next draft will definitely  be more refined and will have more conventions and things to improve it.

Draft of Double Page Spread

 

This is the first draft of my double page spread and I used this as more of a template to expand on more than a close to finished draft. I added many of the basic conventions including:

  • Image
  • Stand first
  • Quote
  • Headline
  • Columns

These are not all I will need to add though as I must also add:

  • Drop Capital
  • Page numbers
  • By line
  • Photographer name

These are things that I will add in time but I just wanted to get lots of feedback on the basic structure of my double page spread.

Making the DPS really helped me to understand what things I need to have and why many magazines have them like a stand first and drop capitals. The article is long and some people may find that boring so it’s all about making the magazine look good, fun and nice to read so the reader doesn’t get bored or tired. The stand first gives a description on the article so when you are reading the text you already know what will happen and you wanna know how they got there or maybe you don’t know the ending and want to find out the mystery of what happened! Understanding this, I realize how boring my DPS looks currently and how I can greatly improve it with these few additions.

Second Shoot Contact Sheets and Evaluation

I may have taken a few too many photos on the second shoot then I had to but that’s not entirely a problem. With such a large amount of photos there is more chance for one of them to be perfect for my double page spread. A lot of photos are unusable. Some of them are too dark, some are too blurry and some don’t even show the faces of the stars which is quite important. I think next time I will definitely have to be a lot more careful when I choose my locations and lighting setup. One problem that I ran into was the rain. Since it rained on the day I couldn’t take photos in a few of the places that I wanted to and the dark rain clouds made the lighting a bit worse than just sunlight. I think a few of the photos look very good and it will be difficult to choose 5 out of the over 400 that I have taken.

I chose these five as I think that the lighting looks brilliant and the poses fits very well with the rap genre. I think I will use one of the landscape photographs as it has a lot more background which I think will look better on a double page spread and I also prefer the lighting on the landscape photographs. The outfits that I chose weren’t the best but I wanted to break away from doing the stereotypical baggy jeans and hoodie that I feel would just make the magazine look bland and unoriginal. I really like the bottom right photo as I love the low angle of the shot as it makes the models look powerful and authoritative which goes well with my genre. I also love the brick wall as it makes it look like a street which also fits well with the rap genre and aesthetic.