This mood board helped a lot as it gave me some inspiration for my own tour poster. The rap genre has a pretty diverse range of album art and tour poster art however, there is a few key things that are common:
Dark colours/Bright colours
Big, Bold Letters
These things help me because I can use them to understand what I need in my tour poster poster to make it look in character and more professional. One thing I considered while looking at the tour posters is AIDA. AIDA stands for:
Using AIDA really helped because it helped me focus on the main parts on the tour poster. A lot of tour posters, the attention is drawn to the artists face. The artists name is normally written in much larger text than the other writing on the poster as to draw interest to the artists name and it means that the audience will come for the main artist.
The Finished Tour Poster
In the future, I think I could use more technical skills to make the poster look even better. I don’t particularly like the red gradient fading into black and if I could find a way to replace that I would do that instead. I think also the outside of the poster is a bit bland and maybe I could find a way to fill in those gaps with something interesting. In the future I will further improve my skills with gradient as I think it is an easy way to make an image of background look good with minimal effort or time.
ThisΔis my magazine cover. ThisΔ is the one I was copying.
I tried to recreate a professional magazine using different tools in adobe in-design. This was much more of a challenge then I originally thought it would be. I think that overall my magazine is a good try at recreating a professional one, especially since I have never used in-design before.
I learnt lots of things while making my magazine and learnt how to use lots of different tools. One thing I learnt was the basic conventions of magazines. These are things that are common across most magazines and I had to place them all myself while making the magazine. The conventions of most magazines are:
Main cover line
Main cover star
The conventions help to make a magazine look professional as it will look relatively similar in the design. Using the common conventions means that people are more likely to think that it is made by a professional.
I think one of my strengths would be the fonts. I spent a long time trying to get a font that resembled the original but there is a LOT of fonts on in-design and I spent a while looking for the perfect one. I eventually found fonts that looked relatively perfect in comparison to the original fonts with only a few minor changes to the designs. In the future, I could spend a lot more time finding the right one or look up what font to use.
I got the colour of the text relatively perfect with the orange of the masthead and main cover line on both being almost exactly the same. I did this by trial and error until the colour looked decent.
Another thing I think I did really well was the placement of the texts. I think that I got most of the text in the perfect locations except for a few things. the cover lines were quite hard to get right as the cover star was wearing a white badge which blocked out some of the text so I had to work around that.
One weakness was the placement of the cover star image. I got a perfect photo of the cover star without any of the text but it was rather low resolution. The placement was quite hard to fit right and now, after finishing the cover, I can see that if I just rotated the image a couple of degrees to the left, it would have fit the text much better and would have looked more like the original magazine cover. I think when I design my own magazine, I must try to organise my cover star so that there is a lot of room to add text and pugs and insets.
Another weakness was gradients. In the top corners of the original image, there is a dark gradient that comes towards the cover star. I tried to recreate this but I don’t have much of an understanding of gradients and how to use them at the moment. I think in the future I could use them to great effect on my own magazine if I watch a couple more tutorials.
The masthead for this magazine cover was particularly tricky as it is partly behind the cover star’s head. To make this in my magazine, I put a gradient on the text and made it look relatively hidden. I also tried to have a second layer of the cover star on top of the original on and turn down the opacity on it but this didn’t work as well.
In the future, I will need to use more skills in order to make the magazine look much better like having a deeper understanding of gradients. Also, when it comes to making my own magazine, I would like to include some insets and pugs as I think they bring some life to the magazine.
Here are 3 of the videos that I used to help me understand how to use in-design:
In the lead up to producing our own tour posters and magazine covers, we have been experimenting with different ways of communicating meaning in photos. We have been put into groups and given a music genre to make a model look like. Our group picked rap as our genre.
Once we picked our genre, our group had to make a moldboard with different clothing, accessories and everything to do with rap, in order to help when we design our model to make them look exactly like the typical rap artist.
We used this to find out what kind of clothing and accessories in order to make pour model look like a stereotypical rapper. We also learnt about the mental state of rappers and how they act and pose for the public. Many rappers are commonly involved in gangs, like the bloods or the crips. The common traits of a rapper could be considered to be: Arrogant, Self Centred, Dangerous.
Our Final, Mise-En-Scene, Photo shoot
After we finished our mood-board, we did a practice photo shoot with our model. We took these photos with the aspect of mise-en-scene in mind, in order to create the perfect look for our model.
When Creating an image using mise-en-scene, there is six things that need to be considered. These 6 things can be condensed into the acronym CLAMPS. Clamps stand for:
Costume – The way the model is dressed in order to portray the thoughts and feeling of the character.
Lighting/Colour – The way the light in the scene is used to provoke an emotion or thought in the audiences mind.
Action – The way the model is posing or moving to create a certain feeling.
Make up – The make up and hair the model has to show or represent something.
Props – The objects the model uses in the scene.
Setting – Where the photo is taken, can have a large impact on the overall meaning of the image.
Mise-en-scene is used in a lot of forms of media in magazines, film, videos, etc, to create meaning and symbolism and also by using semiotics.
After we took the photo, the class stuck post-it notes onto our model with adjectives about what she looked like. A few examples were:
These were good as this was the look that we were trying to represent with our model. From doing this, I have learnt how to use mise-en-scene and how to use a camera to communicate feeling in the audience and make a thing or person look like a certain style or design that I’m trying to recreate,
These are some photos that I took with Delehna and Jaime.These photos were just to have us test out the cameras and to learn all the features and how we can use different lighting and angles in our photos. One photo I really liked was the one of Delehna trying to push open the door. I think the pushing action really showed some determination and emphasised the power that Delehna had. I think it communicated a lot of meaning and the lighting made it look really good also as it cast a shadow over the danger sign showing that Delehna wasn’t really thinking about it as she pushed it.
Another photo that I really liked was the photo of the phone with Delehna at the bottom of the stairs. Delehna was slightly out of focus which really helped to create a sense of mystery in the whole image. I also think the bright white light from the phone compared to the dark yellow light in the rest of the image really helps to focus the audience onto the phone.
This will help when I create my magazine because I have practised using my camera and understand how to use the different settings better. I can use all these different techniques and things that I have learnt to create a more appropriate image for whatever type of magazine I’m going to produce. It also helped because it showed how I need to think more about the connotation of the photo’s that I take.
The DSLR camera seems pretty complicated at first but there’s only really three different aspects of taking a photo:
The Aperture – the hole in which light travels into, determines the focal length
The Shutter – how long the photo is exposed to light, makes images blurrier or crisper
The ISO – lets more or less light into the photo
These different aspects can be used together to make photos look different and convey a totally different meaning to the audience and use different angles and other things to get perfect shots. The camera that I have can also use a flash mode which brings much more light into the shot and can make things look a lot cleaner and brighter.
Through using my camera and taking different photos from different angles and using different types of shots has helped me in learning how to produce good looking, high quality images. The lighting of each photo was difficult to get right and some of my photos looked very bright. I used the different ISO’s to make the light darker or brighter but I will still need to practice on getting the perfect lighting for the shot. Using the manual focus was easier to get more depth of field in the shot and helped to make the object in the photo pop out more. I also learnt how to frame a photo better and how to make everything in the photo have a meaning. This will help when i begin to develop my magazine as I can use these different camera settings to make the photo of my model look different and get the photo looking exactly how I want. I can also try out different settings, maybe making the model more in focus and have greater depth of field, and have a play around with different shots and see which shot I like the best.
There is a few things that can make a photo look different outside of the camera settings. These are:
Lighting – most of our photo’s had natural lighting or from ceiling lights.
Camera angle – the direction the camera is facing in comparison to the focus of the photo.
Camera Distance – The distance that the focus is from the camera.
All these different factors in a photo can communicate different meanings to the audience. We used these factors and camera skills in our photos to show some level of meaning. One photo that I like in particular is the photo of Dalehna at the bottom of the stairs. The picture is a great high angle, long shot photo and gives the feeling of vulnerability in the image, however I feel like the lighting of the image could have been better as if the bottom of the staircase was darker than the top it would have helped create a sense of mystery and grief. Another one that I particularly liked was the photo of the phone. I think the lighting from the phone contrasts the dark yellow staircase and shows a clear image of what is taking place. One thing that could be better is maybe some extra background items as the photo as a whole looks rather bland and plain.
Analysing this poster has been a great help for when I design my magazine cover. Mise-En-Scene (Place on scene) is when Directors, producers, photographers etc. place certain things in the frame of the photo or video. There are six different aspects of mise-en-scene that when arranged correctly spell CLAMPS. This stands for:
Costume – what the models/actors are wearing in the scene
Lighting and colour – where the light is coming from, the colour of the light, the brightness of the lights etc.
Action – What the actors are doing and performing/ how the model is posing
Make-up/Hair – The way the actor/model looks
Props – The objects that the actor/model is interacting with in the scene
Setting – Where the scene is located and what is happening around the focus/model/actor
These 6 Aspects are used to imply meaning in a scene. In this poster, I picked apart the different parts of it and what the artist who produced it was trying to communicate to the audience. Picking apart a professionally made, successful poster helped me to understand what makes a magazine cover or poster great and will help me to communicate meaning in my magazine cover using mise-en-scene. These Aspects could all be considered Semiotics (the science of signs and symbols) and these can show what the producer of the magazine means.