Digipak Draft 1

This is draft 1 of our digipak for our artist:

So far, I like the style of it but there are many things that need to be improved.

Things I like:

  • The white and black lines work well with the brand of the artist as it looks like cells and the colourful background looks like the artists imagination escaping out.
  • The colours work well with the theme and brand of our artist as they are very colourful like joy which our artist is trying to bring to the audience.
  • Having the artist with galaxies in his eyes was definitely unique but at the moment I don’t know how I think it looks. I think it works well with the themes of the digipak but it is just to obvious compared to the rest of the front cover. However, I think it is definitely a good start at some creative design within the digipak.

Thinks That Need Improvement:

  • Some areas need clean up such as the edges of the middle black and white pattern on the back cover. The cut is very obvious and it takes away from the meaning of our digipak.
  • The font does not work great with the pattern as the thin parts blend in with they white. Switching the fonts or adding a border may help with this.
  • We need to add a few more tracks to the back of our digipak as currently it is looking very plain and boring.
  • The front cover is very plain and empty at the moment. To fix this we can add another graphic design element or move the artist name/ album name to be more obvious and add more interestingness to the cover.

So far I like our design and I think it is a great platform for improvement. We have the time to experiment with ideas and we are going to use this to our full advantage.

Photoshoot / Design Production Meeting And Risk Assessment

For our digipak we decided to follow a conventional look and therefore we had a think about what our design would look like. We decided to go for a fully graphical design, using examples from artists like Tame Impala and Arctic Monkeys.

We think that using a conventional design to our digipak will attract more of the existing fans of the indie rock genre as our star values also align with the main values communicated in the indie rock genre.

A big source of inspiration for us was Pinterest. This was a great place to find a bunch of existing digipaks that gave us ideas about our own digipaks. One digipak that we took a lot of inspiration from was the Tame Impala digipak for the album Currents. This trippy designed album gave us a lot of ideas of ways we could make our own digipak interesting and unique.

Hand Drawn Mock Up

Here are the first graphical ideas that we had for our digipak:
I think both of these are good first attempts however their is clear improvements needed:

Colour – The colours look okay however we still need to decide on a final colour scheme. I really like the black and white stripe pattern that gives the feeling of jail cell bars that traps the colourful inside as it displays a sense of being trapped which our artist is trying to convey with this album.

Album/Band Name – We still need to include our album and band name which we haven’t fully decided on yet. Knowing and creating some mock-ups for the text will help to also develop the graphical element of our digipak.

Back Cover – since we were doing a graphical mock up, we didn’t have much time to also work on a back cover. I think creating a mock-up of this will help greatly with not only the design of our front cover but also the design as a whole.

Overall I am quite pleased with how this idea has turned out and I think that graphical is definitely the way to go for our music genre. I think with some more thoughts and ideas about colour and design we can get a very coherent piece of art for our digipak.

Branding Moodboard

In order to further understand the conventions of the digipaks that are in the same genre as my artist, we created a moodboard that allowed us to few many digipaks and analyse the similarities and differences in them.


Made with Padlet


Doing this moodboard was very useful as we discovered some useful things.

One of the main things was that one of the most common conventions of indie rock digipaks is to break most of the conventions. It sounds counter intuitive however the indie rock genre is all about rebelling and being unique among the many crowds on earth so breaking the common conventions shows how bands are unique and they put their own unique twist on music and art.

Another thing we noticed was how the digipaks were mainly purely graphical, however some were still photos of the artist or band. The graphics of the digipaks ranged from incredibly minimalist to very intricate and detailed. This shows that there isn’t much limit for how much detail to have on an album however, if they were minimalist or detailed, they still conveyed a lot of information about the values and ideologies of the artist.

Another thing we realized was that there were 2 main colour styles. Most of the graphical ones used a bright, neon colour pallet with very obvious colouring and quite unique art. Another style was the use of pastel colours which were mainly the artworks that depicted the artist or people. Some of the more minimalist digipaks however consisted of a black and white colour pallet making the already minimalist art even more basic.


Overall I think that this task has helped us tremendously as the indie rock genre is so unconventional that it is hard to pin down technical conventions for it. This will help because now we know that the conventions need to be broken, we need to think of unique ways to twist and bend the conventions to create something that doesn’t seem ‘normal’ and takes on a more postmodern appearance.



Digipak Conventions Analysis

To begin creating a digipak, we needed to analyse digipaks from artists in the same genre as ours. We chose to analyse the digipak for the album PANIC by Caravan Palace.

We chose Caravan Palace as they are also in the Indie Rock genre just like my artist. We used this digipak so that I could find conventions of the genre and use them on my own digipak.


I learnt from this that artwork and creativity is a large part of the digipak, using all graphical elements and not showing the artist like other digipaks in other genres. The artwork used is what I think communicates all of the meaning and gives people a glimpse into what the album and band are all about. Even though it is all artwork, the artist’s unique imagery is still obvious with the robot head being a prominent feature on most of their branding.

The digipak actually breaks a lot of conventions found on other digipaks and therefore when creating our digipak, we need to try and think outside of the typical conventions and find unique ways to twist and break them.

This task will help us a lot when creating our own digipak as it has givin us some ideas that we can use and also given us clear examples of the type of conventions that we need to include on our digipak.

Our Mission Statement – The Package Brand

Below is a slideshow me and Fin created that shows the mission statement and marketing strategies of our brand and star.

This slideshow shows the  audience, call to action, competition, USP and mission statement along with some information about each. All this information is useful as we will need it all when creating our digipak, and will also help to think of the artist and brand as a business more than a person. We will need to think of all these things when creating media for the brand and this slideshow will help as a quick look at what we need to think about.